BRAND
Nulo
RECIPES REVIEWED
61
AVG PROTEIN, DM
33.6%
AVG STARCH
33%
FDA RECALLS
None
DEEP DIVE
Inside The Nulo Range
Protein is close to the average food we review (33.6% on a dry matter basis).
100% of recipes lead with a meat, fish or egg ingredient (91% across the site).
59% of recipes are grain-free.
NUTRITION
How The Range Measures Up
this range, lowest to highest its average average of all 1,774 foods we review
Protein, dry matter
34%
30% to 39%
15%site avg 32%50%
Fat, dry matter
18%
8% to 20%
5%site avg 16%30%
Starch, as fed
33%
27% to 41%
10%site avg 34%60%
Kcal per cup
419
339 to 449
250site avg 390600
Starch is our estimate from the guaranteed analysis, since no manufacturer prints it. How we work it out
INGREDIENTS
What Goes In The Bowl
Turkey
82%
23%
Fish
66%
43%
Chicken
62%
58%
Lamb
21%
16%
Beef
16%
14%
Egg
16%
31%
Pork
11%
10%
Share of recipes that list each animal protein as an ingredient, not counting oils, fats or flavorings. Useful if your dog has a food sensitivity.
Ingredients Some Owners Avoid
By-products
0%
14%
Artificial colors
0%
2%
Chemical preservatives
0%
12%
Corn
0%
20%
Wheat
8%
15%
Soy
0%
11%
These are not unsafe. They are listed because readers ask about them.
LIFE STAGE
- Adult33
- Puppy13
- Senior2
BREED SIZE
- All Breeds43
- Small Breed11
- Large Breed7
SPECIAL DIETS
- Grain-free (no wheat, corn, rice, barley or oats)36
MOST PROTEIN
Nulo Challenger Organic Ancient Grains Haddock, Salmon & Acadian Redfish Recipe Dry Dog Food
38.9% dry matter
LEAST STARCH
Nulo Challenger Small Breed Organic Ancient Grains Haddock, Salmon & Acadian Redfish Recipe Dry Dog Food
27% as fed
FEWEST CALORIES
Nulo FreeStyle Adult Trim Cod & Lentils Recipe Dry Dog Food
339 kcal per cup
THE COMPANY
About Nulo
- Ownership
- Privately held
- Founded
- 2009
- Headquarters
- Austin, Texas
Who Makes It
Nulo is an Austin, Texas pet food company founded and led by CEO Michael Landa. It sells dry, wet, freeze-dried and cold-pressed foods for dogs and cats. The company says its recipes are high in animal protein, low in carbohydrates and include a patented probiotic. 1, 2, 3
Where It Is Made
Nulo says all of its products are made in the USA through its network of manufacturing partners, except for some wet foods such as pouches, mousses and select cans, which are made at a facility in Thailand. The company calls these facilities partners and does not say it owns them. 4
History
Nulo was founded in 2009 by Michael Landa, who had moved to Austin, Texas with his Labrador, Max, to start the company. In January 2023, pet nutrition scientist Dr. Greg Aldrich joined as COO, and his team developed Nulo's cold-pressed line. Nulo remains privately held. 3, 2, 1
Worth Knowing
The recall tracker Petful reports no Nulo recalls on record. Nulo is known for sponsoring Olympic athletes and was named Official Pet Nutrition Partner of Team Canada in 2025. 5, 6
- prnewswire.com/news-releases/nulo-launches-the-nulo-summer-games-presented-by-petco-a-contest-to-find-americas-top-pet-athletes-302835672.html
- linkedin.com/company/nulopetfood
- nulo.com/our-story
- nulo.com/faq
- petful.com/brands/nulo-recall
- olympic.ca/press/nulo-named-official-pet-nutrition-partner-of-team-canada
Researched from the sources above. Spotted something out of date? Tell us.
RECALL HISTORY // NULO
No FDA Recalls On Record
We have not matched any FDA recall to Nulo. We check the FDA feed daily. See the recall log
NEWS & PRESS
What Nulo Has Announced
JUL 28, 2026
NEWS
Nulo Launches the Nulo Summer Games Presented by Petco, a Contest to Find America's Top Pet Athletes
Nulo launched a nationwide contest with Petco inviting owners to submit photos or videos of their athletic dogs and cats. The six winners get Team Nulo endorsement contracts. PR Newswire
OCT 22, 2025
NEWS
Nulo Pet Food donates 100,000 pet meals to Humane World for Animals' More Than a Pet campaign
Nulo donated 100,000 meals, which were given out at a Los Angeles community event. The donation came from its Paws for a Cause campaign. Humane World for Animals
OCT 16, 2025
NEWS
U.S. Figure Skating Welcomes Nulo as Official Pet Food Sponsor
U.S. Figure Skating named Nulo its Official Pet Food partner ahead of the 2026 Winter Olympics. Nulo will also run a pet therapy area at the 2026 U.S. Championships. U.S. Figure Skating
SEP 9, 2025
CORPORATE
Nulo Named Official Pet Nutrition Partner of Team Canada
The Canadian Olympic Committee signed a four-year partnership making Nulo Team Canada's official pet nutrition partner through the 2026 and 2028 Olympic Games. Canadian Olympic Committee
APR 15, 2025
NEWS
Nulo Launches National Effort to Support Humane World's 'More Than a Pet' Campaign
From April 15 to June 30, Nulo donated one meal to Humane World for Animals for each bag of Nulo dry food bought at more than 450 participating retailers. EZ Newswire
MAR 27, 2025
NEW PRODUCT
Nulo Cold Pressed Answers Shelf-Stable Raw Trend
Nulo promoted its Cold Pressed line in beef, salmon, chicken and turkey. The company says the food is 85% animal ingredients by weight and cooked at about 140 degrees F. BlogPaws
MAR 26, 2025
NEW PRODUCT
Nulo Investing in its Highest Volume Business
Nulo added two dog recipes to its FreeStyle kibble line, Small Breed Beef & Sweet Potato and Limited+ Lamb. Both began shipping in April 2025. BlogPaws
JUL 18, 2024
NEWS
Nulo Pays Tribute to Pets, Debuting Television Spot Showcasing the Role These Companions Play in the Lives of Elite Athletes
Nulo debuted a TV spot in its Fuel Incredible campaign featuring athletes such as Simone Biles and Caeleb Dressel with their pets. PR Newswire
Keep In The Know,
Know What's In The Bowl
Dog food guidance, ingredient deep dives, and nutrition news worth knowing.