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In The Kibble
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The Comparison

One Food, One Method

One food so far. Add another and the same five measures run against both.

One Food, One Method. Each row is one measure; the best figure in a row is marked.
01 Purina>Beneful Purina Beneful Grain-Free Farm-Raised Chicken Swap Remove + Add A Food + Add A Food + Add A Food
01 Protein, Dry Matter Higher Is Better 26-32% dm reads typical mainstream. 01 Purina Beneful Grain-Free Farm-Raised Chicken 27.3%
02 Carbohydrate Load, Dry Matter Lower Is Better Estimated, 6% ash assumed. Estimated, not measured. It is what is left of the guaranteed analysis once protein, fat, fiber and moisture are taken out, with ash assumed at 6%. That leftover is mostly starch but also carries sugars and the fiber a crude-fiber test misses, so read it as a close estimate rather than an exact figure. Measured as fed, the same basis as the bag. 01 Purina Beneful Grain-Free Farm-Raised Chicken 46% 40.0% as fed
03 Named Proteins In The First Five Count of named animal proteins. The count matches any named animal word in the opening five ingredients, so it also counts animal fats and flavourings as proteins. It is shown because it is one of the five measured lines, but it is too rough to call a winner on. 01 Purina Beneful Grain-Free Farm-Raised Chicken 2 of 5
04 Flagged Additives Lower Is Better Matched against the flag list. 01 Purina Beneful Grain-Free Farm-Raised Chicken 1 Menadione
05 Brand Recall History Lower Is Better Manufacturer, not recipe. 01 Purina Beneful Grain-Free Farm-Raised Chicken None
Starch, As Fed Estimated, not measured. It is what is left of the guaranteed analysis once protein, fat, fiber and moisture are taken out, with ash assumed at 6%. That leftover is mostly starch but also carries sugars and the fiber a crude-fiber test misses, so read it as a close estimate rather than an exact figure. Measured as fed, the same basis as the bag. 01 Purina Beneful Grain-Free Farm-Raised Chicken 40.0%
Kcal / Cup 01 Purina Beneful Grain-Free Farm-Raised Chicken 351
First Five Ingredients 01 Purina Beneful Grain-Free Farm-Raised Chicken Chicken, pea starch, cassava root flour, chicken meal, soybean germ meal

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From The Same Line

Every figure here is the food's own. Protein and carbohydrate are converted to dry matter so foods of different moisture can be set beside each other; starch is estimated from the guaranteed analysis with ash assumed at 6.0%, and the recall record belongs to the manufacturer rather than to the recipe. Two rows are printed but never marked: the named-protein count, because the detection behind it is too rough to call a winner on, and calories, because neither more nor fewer is better without knowing the dog.

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