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In The Kibble
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Ingredient file

Wheat Bran

Our read // In our catalog

In 1 of every 137 foods we track

Share of foods that list it

1%

19 of the 2,595 foods with an ingredient list on file, from 1 brand. All dry dog food.

Each square is 1% of the catalog

Where it sits on the label

Median position 15. In the top five of 0 foods, so it is usually a minor ingredient.

Top five List position, heaviest first

Above the salt

100%

Almost always listed before the salt, so there is more of it than a pinch.

Price per lb

Foods with it $2.28
All foods $3.23

Median of the cheapest bag price across 19 priced foods, 29% below the catalog. The price is the food's, not the ingredient's.

Who leans on it

100%

of the foods that list it are from Purina. 1 brand use it in total.

Who uses it

Brands, best sellers and the company it keeps

Usually listed with, share of the foods that list it

  1. Rice 100%
  2. Poultry By-Product Meal 95%
  3. Whole Grain Corn 89%
  4. Whole Grain Wheat 89%
  5. Beef Fat 89%
  6. Soybean Meal 68%
  7. Chicken 63%
  8. Corn Germ Meal 58%
  9. Dried Egg Product 58%
  10. Corn Gluten Meal 53%
  11. Corn Protein Meal 47%
  12. Barley 42%
An ingredient on its own tells you very little. What matters is how much of it there is and where it sits in the list. That is why we weigh the top five rather than reacting to any single name further down. Back to the wiki

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