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Purina ONE True Instinct Tender Cuts in Gravy Turkey & Venison Wet Dog Food

Wet food in 13.0 oz cans, complete and balanced for adult dogs. With the water taken out it is 55% protein and 18% fat, and each can carries 387 kcal.

  • Complete & balanced for adult dogs (AAFCO, on the label)
  • Chunks in gravy
  • 13.0 oz can
  • 80% water
Protein is 55.0% once the water is taken out, above the wet food median of 43%. The label prints 11.0% because that figure includes the water. One can carries 387 kcal and about 10.4 oz of water.
PROTEIN, WATER OUT
55.0%
KCAL / CAN
387
CANS A DAY*
2.8
COST A DAY*
$6.71

*For a 45 lb adult dog on this food alone. Set your own dog.

Compare With Another Food

Ingredient Wiki

FIRST 5 OF 14 COMPONENTS

Our read The ingredients

Turkey leads, venison trails the wheat and soy

Signature feature

Real turkey & venison

Tender cuts in gravy with real turkey & venison

Purina says

What it is Turkey is 2nd on the list, right after the poultry broth that makes the gravy. Venison comes 8th, behind chicken, liver, pork lungs, wheat gluten and soy flour.

Our grade

  1. Marketing
  2. Modest
  3. Meaningful

Turkey is a real share of the can. Venison lands after soy flour, so it's a flavor note, and chicken at 3rd means this is no single-protein option for allergy dogs.

Modest Real, but smaller than the pack makes it sound.

Wheat gluten and soy flour both outrank the venison, and chicken sits 3rd. Part of the high protein comes from plants.

  • 3 Chicken
  • 4 Wheat Gluten
  • 7 Soy Flour
  • 8 Venison
READING THE LIST

What’s in the can

First ingredient
Poultry Broth, there for moisture. Almost every wet food opens with water or broth; what follows it is the recipe.
First meat
Turkey, second on the list. Named meats near the top: Turkey, Chicken and Pork Lungs.
Thickeners and binders
Wheat Gluten, Guar Gum and Locust Bean Gum. They give the gravy its body and hold pieces together. Normal in wet food; starches and flours also add carbohydrate.
Added color
None listed.
Flagged additives
None from our list.

Guaranteed
Analysis

As printed on the can, measured “as fed”

Calories
1,052 kcal/kg
Crude Protein (min.)
11.0%
Crude Fat (min.)
3.5%
Crude Fiber (max.)
1.5%
Moisture (max.)
80.0%

387 kcal per 13.0 oz can.

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Full Ingredient
Declaration

Exactly as the can prints it, heaviest first

Poultry Broth, Turkey, Chicken, Wheat Gluten, Liver, Pork Lungs, Soy Flour, Venison, Guar Gum, MINERALS (Potassium Chloride, Zinc Sulfate, Ferrous Sulfate, Copper Sulfate, Manganese Sulfate, Potassium Iodide, Sodium Selenite), Locust Bean Gum, Tricalcium Phosphate, VITAMINS [Vitamin E Supplement, Niacin (Vitamin B-3), Thiamine Mononitrate (Vitamin B-1), Calcium Pantothenate (Vitamin B-5), Pyridoxine Hydrochloride (Vitamin B-6), Vitamin B-12 Supplement, Riboflavin Supplement (Vitamin B-2), Vitamin A Supplement, Folic Acid (Vitamin B-9), Vitamin D-3 Supplement, Biotin (Vitamin B-7)], Choline Chloride

Ingredients are listed heaviest first, and a dog food needs very little salt, so the tail of the list is present in very small amounts.

NUTRITION WITH THE WATER TAKEN OUT

Wet food is mostly water, so the label’s percentages look small next to kibble. Taking the water out is the only fair way to compare it with other foods.

NUTRIENT ON THE LABEL WATER OUT WET FOOD MEDIAN
PROTEIN 11.0% 55.0% 43.2%
FAT 3.5% 17.5% 22.2%
FIBER 1.5% 7.5% -
CARBS (EST.) - 10.0% -

Carbohydrate is not on any label: it is what is left after protein, fat, fiber, water and an assumed 2% ash.

AMONG 629 WET FOODS
Protein, water out
55%
Higher than 93%. Median 43%.
Calories
1,052 kcal/kg
Richer than 56%. Median 1,020 kcal/kg.
Water
80%
Wetter than 56%. Median 78%.
Price per 1,000 kcal
$6.23
Pricier than 17%. Median $10.18.

Our read The label

High protein, almost no starch, partly from plants

The number

56%

Share of this food's calories that come from protein, on dry matter math. Fat supplies the rest, with essentially no starch.
  1. Is it a high-protein food?

    Yes

    55% protein on a dry basis against 42.1% for the average wet food we list. Wheat gluten and soy flour help lift that figure.

  2. Is it grain-free?

    No

    Wheat gluten sits 4th and soy flour 7th. They add protein rather than starch, but dogs that react to wheat or soy should pass.

Feed it to
Healthy adults that do well on poultry, and owners who want a high-protein, low-starch wet food or kibble topper.
Skip it for
Puppies, dogs allergic to chicken, wheat or soy, and dogs on a strict low-fat diet.
PRICE BY PACK SIZE

What a can costs

SIZE LOWEST PRICE PER LB WHERE
12.8 oz $2.38 $2.98 Walmart lowest of 2 stores

Prices are from our check on Oct 14. Prices change often; the store’s price at checkout is the one that counts. We may earn a commission on some links.

HOW MUCH TO FEED

Daily portion calculator

Weight
45 lb
Weight goal
OF THIS FOOD, PER DAY
2.8CANS
    1,076 kcal36.1 oz

    Calculated from the resting energy formula vets use and this food’s actual calorie density (1,052 kcal per kg, 387 kcal per can). A starting point to adjust from, not a prescription.

    RECALL HISTORY // PURINA ONE

    6 FDA Recalls On Record

    MAR 10, 2023
    POTENTIALLY ELEVATED VITAMIN D

    EL Elemental dry dog food, two additional lots (expansion) Matched by brand. The notice lists the exact products and lots.

    FEB 8, 2023
    POTENTIALLY ELEVATED VITAMIN D

    EL Elemental prescription dry dog food (8 lb, 20 lb) Matched by brand. The notice lists the exact products and lots.

    NOV 30, 2022
    LABELING ERROR (FDA POSTED 2022-12-02)

    PPVD EN Gastroenteric Low Fat wet dog food 13.4 oz cans (contained Purina ONE True Instinct Turkey & Venison) Matched by brand. The notice lists the exact products and lots.

    MAR 9, 2016
    MAY NOT CONTAIN RECOMMENDED LEVELS OF ADDED VITAMINS AND MINERALS

    Beneful Prepared Meals, Beneful Chopped Blends and Pro Plan Savory Meals 10 oz wet dog food tubs, Best Before Jun-Aug 2017 Matched by brand. The notice lists the exact products and lots.

    AUG 30, 2013
    POTENTIAL SALMONELLA

    Purina ONE beyOnd Our White Meat Chicken & Whole Barley Recipe Adult dry dog food, limited bags Matched by brand. The notice lists the exact products and lots.

    Showing the latest 5 of 6. None in the last three years. Older events stay on the record. See the recall log

    One honest caveat. These figures are what a label will tell us: protein, calories, the top of the ingredient list, flagged additives and the brand’s recall record. They cannot tell you whether your dog will do well on this food. Allergies, gut sensitivity, age and health conditions all matter more than any of it, and none of them are printed on a can. If your dog is thriving on a food whose figures read lower than this one, that is not a mistake, and we would not switch on our say-so.

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