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Ingredient file // Animal protein

Pacific Whiting Meal

A named fish protein, with limited dog evidence

Pacific whiting meal is hake cooked, pressed, dried and ground into a protein powder. It supplies concentrated fish protein in kibble. The species name identifies the fish, but does not tell you the meal's freshness, composition or effect on skin and coat.

What it is
Pacific whiting, also called hake, processed into a dry, ground fish protein ingredient.
Made from
Pacific whiting
Main job
Concentrated fish protein
Typical amount
Not published
Watch for
Dogs with a diagnosed fish allergy
Not the same as
Fish oil

Our read // In our catalog

In 1 of every 309 foods we track

Share of foods that list it

0%

8 of the 2,473 foods with an ingredient list on file, from 1 brand. All dry dog food.

Each square is 1% of the catalog

Where it sits on the label

Median position 8. In the top five of 2 foods, so it is usually a supporting ingredient.

Top five List position, heaviest first

Above the salt

100%

Almost always listed before the salt, so there is more of it than a pinch.

Price per lb

Foods with it $2.81
All foods $3.25

Median of the cheapest bag price across 2 priced foods, 14% below the catalog. The price is the food's, not the ingredient's.

Who leans on it

100%

of the foods that list it are from Earthborn Holistic. 1 brand use it in total.

What it is

How it is made

The Pacific whiting fishery supplies fish for people and, as a secondary outlet, fish meal. Reduction plants cook and press the fish, then dry the solids. Removing water and oil leaves a storable protein powder.7,8,11

  1. 01 // Source Pacific whiting Whole Pacific whiting enters a reduction plant, one outlet for fish from this fishery.
  2. 02 // Process Steam cooked Heat firms the fish proteins so water and oil separate more readily.
  3. 03 // Process Pressed Pressing removes water and oil from the cooked fish, leaving a solid cake.
  4. 04 // Process Dried and ground The cake is dried and ground; recovered fish solubles may be returned before drying.
  5. 05 // Output Whiting meal Dry, ground Pacific whiting meal reaches the kibble plant as a protein ingredient.

What is in it

Composition, dry matter

74.8

% protein

The average for a high-protein fish meal class. It shows meal's protein role, but is not a measurement of Pacific whiting meal.

Crude protein 57.4-81%6
Crude fat 2.5-15.3%6
Ash 6-33.8%6

These ranges describe high-protein fish meals, not measured Pacific whiting lots. More bone raises ash and lowers the protein share; oil removal changes fat. The ingredient name gives no batch analysis.2,6,11

Why it is in the bag

What the manufacturer gets

  1. 01

    Supplies concentrated protein

    Cooking, pressing and drying remove much of the fish's water and oil. A senior-dog trial found that white fish meal could replace poultry by-product meal without changing measured digestibility.1,8

  2. 02

    Provides a reduction outlet

    Meal production gives the Pacific whiting fishery another market alongside fish sold for people. Making a dry protein product also reduces the bulk that must be transported.7,11

  3. 03

    Stores as a dry good

    Low water content limits bacterial spoilage and removes the need for refrigeration in storage. The remaining oil still needs protection from oxidation.11

  4. 04

    Names the fish

    The species name gives a buyer more sourcing information than generic fish meal. It does not reveal the fish parts used or the finished meal's quality.2,9

How much A senior-dog diet trial tested 20% white fish meal; the researchers did not identify that meal as Pacific whiting.1

Our read // The claims

What the evidence supports

Strong: controlled studies in dogs agree. Some: small or mixed dog data. Thin: mechanism or lab work only. None: nothing, or the evidence points the other way.

  1. Brands say

    Whiting meal supplies digestible fish protein

    Evidence

    1. Strong
    2. Some
    3. Thin
    4. None

    In a senior-dog trial, a diet with 20% white fish meal had similar measured digestibility to one using poultry by-product meal. That supports fish meal as protein, but the tested meal was not identified as Pacific whiting.1

  2. Brands say

    Its omega-3s improve skin and coat

    Outruns the evidence

    Evidence

    1. Strong
    2. Some
    3. Thin
    4. None

    A controlled crossover trial in 16 dogs found coat improvement with measured doses of marine oil. Fish meal retains some fat, but the trial tested oil, not whiting meal or the amount supplied by kibble.3,6

  3. Brands say

    Named whiting means better quality fish meal

    Outruns the evidence

    Evidence

    1. Strong
    2. Some
    3. Thin
    4. None

    AAFCO's labeling model ties a named fish to the species used, not to a quality grade. An analysis of 13 fish substrates found that the fish parts used affected composition. The name alone cannot grade the meal.2,9

  4. Critics say

    Fish meal is just filler

    Outruns the evidence

    Evidence

    1. Strong
    2. Some
    3. Thin
    4. None

    A high-protein fish meal class averaged 74.8% protein on a dry matter basis. A dog trial also replaced poultry by-product meal with 20% white fish meal without reducing measured digestibility. Protein is a clear job.1,6

  5. Brands say

    Pacific whiting meal is hypoallergenic

    Outruns the evidence

    Evidence

    1. Strong
    2. Some
    3. Thin
    4. None

    In a selected group of atopic dogs challenged with cod, 27 of 31 reacted. That study cannot give a whiting allergy rate, but it shows why a named fish protein offers no allergy guarantee.4

Straight answers

What owners ask

  1. Q01

    Is it just filler?

    No

    It supplies substantial protein. Its place on the ingredient list tells you its weight before cooking, not how much of the finished food's protein it provides. Judge it alongside the food's protein analysis.6,10

  2. Q02

    Is whiting meal fish oil?

    No

    Meal is chiefly dried fish protein with some fat left in it. Fish oil is the separated fat. For a skin or coat promise, look for a stated EPA and DHA amount rather than assuming the meal supplies enough.3,6,11

  3. Q03

    Will it suit a fish-allergic dog?

    No

    Pacific whiting meal contains fish protein. A dog with a diagnosed fish allergy should avoid it unless that particular fish has been cleared through an appropriate food challenge. The available dog study tested cod, not whiting.4

Who uses it

Brands, best sellers and the company it keeps

Top brands, by foods that list it

  1. Earthborn Holistic 8

Usually listed with, share of the foods that list it

  1. Dried Egg 100%
  2. Tapioca 100%
  3. Canola Oil 75%
  4. Brown Rice 75%
  5. Pearled Barley 75%
  6. Oatmeal 75%
  7. Flaxseed 63%
  8. Pumpkin 50%
  9. Turkey Meal 38%
  10. Beef Meal 25%
  11. Peas 25%
  12. Pea Protein 25%

On the shelf

Foods that list it

8 foods in our reviews list it. Here are some of them.

Our read // On the bag

Read beyond the named fish on the bag

Pacific whiting meal high on the ingredient list signals a meaningful fish protein input. Check the food's protein analysis and the other major ingredients before judging the recipe. Treat the species name as sourcing information, not a quality grade. If the bag promises a coat benefit, look for stated EPA and DHA amounts.

Sources

What we read

Checked October 1, 2026.

  1. 1 Fish protein substrates can substitute effectively for poultry by-product meal when incorporated in high-quality senior dog diets Journal of Animal Physiology and Animal Nutrition, 2009 // Journal
  2. 2 Fish meals, fish components, and fish protein hydrolysates as potential ingredients in pet foods Journal of Animal Science, 2006 // Journal
  3. 3 Double-blinded Crossover Study with Marine Oil Supplementation Containing High-dose icosapentaenoic Acid for the Treatment of Canine Pruritic Skin Disease Veterinary Dermatology, 1994 // Journal
  4. 4 IgE reactivity to fish allergens from Pacific cod (Gadus macrocephalus) in atopic dogs BMC Veterinary Research, 2020 // Journal
  5. 5 Evaluation of Arsenic, Cadmium, Lead and Mercury Contamination in Over-the-Counter Available Dry Dog Foods With Different Animal Ingredients (Red Meat, Poultry, and Fish) Frontiers in Veterinary Science, 2018 // Journal
  6. 6 Fish meal Feedipedia (INRAE, CIRAD, AFZ, FAO), 2026 // Database
  7. 7 Pacific Hake/Pacific Whiting Fisheries and Oceans Canada, 2023 // Government
  8. 8 Pacific Hake (Merluccius productus) as Raw Material for a Fish Reduction Industry Commercial Fisheries Review, U.S. Bureau of Commercial Fisheries, 1966 // Government
  9. 9 AAFCO Model Regulations for Pet Food and Specialty Pet Food AAFCO, 2023 // Regulator
  10. 10 What’s in the Ingredients List? AAFCO, n.d. // Regulator
  11. 11 Fish Meal Food and Agriculture Organization of the United Nations, n.d. // Government
An ingredient on its own tells you very little. What matters is how much of it there is and where it sits in the list. That is why we weigh the top five rather than reacting to any single name further down. Back to the wiki

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