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In The Kibble
My dogs
BRAND

Heed Foods

Los Angeles, CA

RECIPES REVIEWED
2
AVG PROTEIN, DM
34.4%
AVG STARCH
33%
FDA RECALLS
None

All recipes

2 foods matched · newest first
DEEP DIVE

Inside The Heed Foods Range

Across 2 recipes we review

Protein runs higher than the average food we review (34.4% vs 31.9% on a dry matter basis).

100% of recipes lead with a meat, fish or egg ingredient (91% across the site).

0% of recipes are grain-free.

NUTRITION

How The Range Measures Up

this range, lowest to highest its average average of all 1,774 foods we review

Protein, dry matter 34% 34% to 34%
15%site avg 32%50%
Fat, dry matter 17% 17% to 18%
5%site avg 16%30%
Starch, as fed 33% 32% to 33%
10%site avg 34%60%
Kcal per cup 374 364 to 384
250site avg 390600

Starch is our estimate from the guaranteed analysis, since no manufacturer prints it. How we work it out

INGREDIENTS

What Goes In The Bowl

Chicken 50% 58%
Fish 50% 43%
Egg 50% 31%

Share of recipes that list each animal protein as an ingredient, not counting oils, fats or flavorings. Useful if your dog has a food sensitivity.

Ingredients Some Owners Avoid

By-products 0% 14%
Artificial colors 0% 2%
Chemical preservatives 0% 12%
Corn 0% 20%
Wheat 0% 15%
Soy 0% 11%

These are not unsafe. They are listed because readers ask about them.

LIFE STAGE
  • All Life Stages2
BREED SIZE
  • All Breeds1
Heed Foods Fresh Salmon & Quinoa Dry Dog Food MOST PROTEIN Heed Foods Fresh Salmon & Quinoa Dry Dog Food 34.4% dry matter
THE COMPANY

About Heed Foods

Headquarters
Los Angeles, CA

Who Makes It

Heed Foods is a direct-to-consumer dog food company co-founded by Rei Kawano and Melanie Han, who met at Northwestern University's Kellogg School of Management. The company describes itself as a gut-health focused pet wellness brand and says it adds prebiotics to its kibble, toppers and treats. 1, 2, 3

Where It Is Made

A Dogster review reports that Heed dog food is made in Pawnee City, Nebraska, and says the company does not state whether it owns that facility or uses a third party. The company says its ingredients are sourced from North America. 3, 4

History

Heed Foods was started in Los Angeles by two pet owners and sold its food online through a subscription delivery model. The brand took part in Target's Takeoff Pets accelerator in 2021. 4, 1

Worth Knowing

Independent reviewers report that Heed Foods products have never been recalled. 4, 5

  1. accelerators.target.com/alumni-stories/meet-heed-foods-of-target-takeoff-pets-2021
  2. natfluence.com/interview/rei-kawano
  3. dogster.com/dog-nutrition/heed-dog-food-review
  4. articles.hepper.com/heed-dog-food-review
  5. petfoodreviewer.com/reviews/heed-foods

Researched from the sources above. Spotted something out of date? Tell us.

RECALL HISTORY // HEED FOODS

No FDA Recalls On Record

We have not matched any FDA recall to Heed Foods. We check the FDA feed daily. See the recall log

Keep In The Know,
Know What's In The Bowl

Dog food guidance, ingredient deep dives, and nutrition news worth knowing.