Protein runs higher than the average kibble we review (34.4% vs 30.1% on a dry matter basis).
Starch is lower than average, at 33% of the food as fed.
100% of recipes lead with a meat, fish or egg ingredient (89% across the site).
0% of recipes are grain-free.
this range, lowest to highest its average average of all 3,089 foods we review
Starch is our estimate from the guaranteed analysis, since no manufacturer prints it. How we work it out
Share of recipes that list each animal protein as an ingredient, not counting oils, fats or flavorings. Useful if your dog has a food sensitivity.
These are not unsafe. They are listed because readers ask about them.
Heed Foods is a direct-to-consumer dog food company co-founded by Rei Kawano and Melanie Han, who met at Northwestern University's Kellogg School of Management. The company describes itself as a gut-health focused pet wellness brand and says it adds prebiotics to its kibble, toppers and treats. 1, 2, 3
A Dogster review reports that Heed dog food is made in Pawnee City, Nebraska, and says the company does not state whether it owns that facility or uses a third party. The company says its ingredients are sourced from North America. 3, 4
Heed Foods was started in Los Angeles by two pet owners and sold its food online through a subscription delivery model. The brand took part in Target's Takeoff Pets accelerator in 2021. 4, 1
Independent reviewers report that Heed Foods products have never been recalled. 4, 5
Researched from the sources above. Spotted something out of date? Tell us.
Our log holds FDA dog food recall notices from 2012 on, so this is not a guarantee that Heed Foods has never had one. See the recall log
Ten everyday foods. Safe, In Moderation or Never. No googling, no second guesses. Then share your score with your friends, however embarrassing it turns out to be.
115 foods in the deck. Grapes are in there. So is cheese.
Ten foods, one at a time. Call each one Safe, In Moderation or Never, then flip the card to see if you had it right. The ones you miss are listed at the end.
Keys: 1 Safe 2 Moderation 3 Never Enter Next
Copied. Paste it anywhere your friends will see it.
Want the reason behind every answer? The 80-page e-book, $7.99
Now, is your dog's food any good?
Look it up: estimated starch, calories per cup and every ingredient, for 3,091 foods.
