Skip to content
In The Kibble
My dogs
PRODUCT LINE

I and Love and You Lovingly Simple

A line from I and Love and You

RECIPES REVIEWED
2
AVG PROTEIN, DM
33.7%
AVG STARCH
35%
FDA RECALLS
1
LINE REVIEW

The I and Love and You Lovingly Simple Line, Reviewed

2 recipes, read label by label

I and Love and You Lovingly Simple Kibble 2 recipes

Recipe Protein Fat Starch Kcal / cup First ingredients
Whitefish + Sweet Potato Grain-Free 30% 15% 33% 365 Whitefish, Menhaden Fish Meal, Ground Peas
Lamb + Sweet Potato Grain-Free 30% 13% 36% 331 Lamb, Lamb Meal, Dried Chickpeas

All figures as fed, from the guaranteed analysis on each label. Starch is our estimate, since no bag prints it. Highest in the line is marked in bold, lowest in italics.

All recipes

2 foods matched · newest first
DEEP DIVE

Inside The I and Love and You Lovingly Simple Range

Across 2 recipes we review

Protein runs higher than the average kibble we review (33.7% vs 30.1% on a dry matter basis).

Starch is lower than average, at 35% of the food as fed.

100% of recipes lead with a meat, fish or egg ingredient (89% across the site).

100% of recipes are grain-free.

NUTRITION

How The Range Measures Up

this range, lowest to highest its average average of all 3,089 foods we review

Protein, dry matter 34% 33% to 34%
15%site avg 30%50%
Fat, dry matter 16% 14% to 17%
5%site avg 18%30%
Starch, as fed 35% 33% to 36%
10%site avg 37%60%
Kcal per cup 348 331 to 365
250site avg 395600

Starch is our estimate from the guaranteed analysis, since no manufacturer prints it. How we work it out

INGREDIENTS

What Goes In The Bowl

Fish 100% 35%
Lamb 50% 14%

Share of recipes that list each animal protein as an ingredient, not counting oils, fats or flavorings. Useful if your dog has a food sensitivity.

Ingredients Some Owners Avoid

By-products 0% 13%
Artificial colors 0% 1%
Chemical preservatives 0% 9%
Corn 0% 15%
Wheat 0% 13%
Soy 0% 10%

These are not unsafe. They are listed because readers ask about them.

LIFE STAGE
  • All Life Stages2
BREED SIZE
  • All Breeds2
SPECIAL DIETS
  • Grain-free (no wheat, corn, rice, barley or oats)2
I and Love and You Lovingly Simple Whitefish + Sweet Potato Grain-Free Dry Dog Food MOST PROTEIN I and Love and You Lovingly Simple Whitefish + Sweet Potato Grain-Free Dry Dog Food 34.1% dry matter
RECALL HISTORY // I AND LOVE AND YOU

1 FDA Recall On Record

JUL 14, 2015
SALMONELLA

beef gullet dog chews

See the recall log

NO LONGER SOLD

1 Discontinued Recipe

We keep reviews of discontinued recipes online, each with suggested replacements, because bags stay on shelves and in pantries for months.

Keep In The Know,
Know What's In The Bowl

The In the Kibble newsletter. Useful emails for dog owners: what we find inside dog food, how to feed well, and a heads-up when a food is recalled.
DOUBLE OPT-IN // ONE CLICK TO STOP // NEVER SHARED