Protein runs lower than the average topper we review (26.7% vs 44.8% on a dry matter basis).
Starch is higher than average, at 33% of the food as fed.
100% of recipes lead with a meat, fish or egg ingredient (89% across the site).
100% of recipes are grain-free.
this range, lowest to highest its average average of all 3,089 foods we review
Starch is our estimate from the guaranteed analysis, since no manufacturer prints it. How we work it out
Share of recipes that list each animal protein as an ingredient, not counting oils, fats or flavorings. Useful if your dog has a food sensitivity.
These are not unsafe. They are listed because readers ask about them.
Unconditional is a dog food brand from Citizens Pet Products, which also owns the Plato and Furry Republic treat brands. The line includes 100% air-dried complete diets, grain-free kibble blends with air-dried pieces, and functional meal toppers. The company says every recipe starts with real meat and contains no artificial preservatives, fillers or byproducts. 1, 2
According to Citizens Pet, Unconditional is made at the company's own plant in Fresno, California, rather than by a contract manufacturer. The company reported in 2025 that the facility is about 100,000 square feet and holds GFSI and SQF certifications. 1, 3
In November 2025, pet industry entrepreneur Avrum Elmakis acquired Citizens Pet Products, which had spent about two decades making air-dried pet food and treats. Citizens Pet announced Unconditional in August 2026, showed it at SUPERZOO 2026, and began selling it in September 2026 through PetSmart, Petco, Pet Supplies Plus, independent retailers and the brand's own website. 3, 1
The company says Unconditional costs about 40% less than competing air-dried brands. PetSmart lists the air-dried recipes as made with single-source USA beef or chicken and about 80% protein. 1, 2
Researched from the sources above. Spotted something out of date? Tell us.
Our log holds FDA dog food recall notices from 2012 on, so this is not a guarantee that Unconditional has never had one. See the recall log
Citizens Pet introduced Unconditional, a new dog-food brand with air-dried diets, kibble blends and meal toppers. Nationwide retail and online availability was planned for September. Pet Food Processing
Citizens Pet announced Unconditional, a new dog-food brand offering air-dried complete diets, kibble blends and functional meal toppers. The announcement said the brand would debut at SUPERZOO and reach retailers in September. PR Newswire
Ten everyday foods. Safe, In Moderation or Never. No googling, no second guesses. Then share your score with your friends, however embarrassing it turns out to be.
115 foods in the deck. Grapes are in there. So is cheese.
Ten foods, one at a time. Call each one Safe, In Moderation or Never, then flip the card to see if you had it right. The ones you miss are listed at the end.
Keys: 1 Safe 2 Moderation 3 Never Enter Next
Copied. Paste it anywhere your friends will see it.
Want the reason behind every answer? The 80-page e-book, $7.99
Now, is your dog's food any good?
Look it up: estimated starch, calories per cup and every ingredient, for 3,091 foods.
