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In The Kibble
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Ingredient file // Ingredient

Carob Powder

Dried and ground carob pod.

Our read // In our catalog

In 1 of every 450 foods we track

Share of foods that list it

0%

5 of the 2,250 foods we track, from 1 brand. 4 wet dog food, 1 dog food topper.

Each square is 1% of the catalog

Where it sits on the label

Median position 12. In the top five of 0 foods, so it is usually a minor ingredient.

Top five List position, heaviest first

Above the salt

100%

Almost always listed before the salt, so there is more of it than a pinch.

Price per lb

Foods with it $5.92
All foods $3.24

Median of the cheapest bag price across 1 priced foods, 83% above the catalog. The price is the food's, not the ingredient's.

Who leans on it

100%

of the foods that list it are from Now Fresh. 1 brand use it in total.

What it is

Why it turns up in dog food

  • Adds fiber, calcium and a mild sweetness without the theobromine found in chocolate.

Who uses it

Brands, best sellers and the company it keeps

Top brands, by foods that list it

  1. Now Fresh 5

Usually listed with, share of the foods that list it

  1. Tapioca 80%
  2. Sunflower Oil 80%
  3. Calcium Sulfate 80%
  4. Natural Flavor 80%
  5. Sodium Tripolyphosphate 60%
  6. Potatoes 40%
  7. Beef Bone Broth Gravy 40%
  8. Pumpkin 40%
  9. Green Beans 40%
  10. Chicken Bone Broth Gravy 40%
  11. Peas 20%
  12. Oatmeal 20%
An ingredient on its own tells you very little. What matters is how much of it there is and where it sits in the list. That is why we weigh the top five rather than reacting to any single name further down. Back to the wiki

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