Skip to content
In The Kibble
My dogs

Ingredient file // Named animal protein

Egg and Chicken Flavor

Our read // In our catalog

In 1 of every 155 foods we track

Share of foods that list it

1%

16 of the 2,473 foods with an ingredient list on file, from 1 brand. All dry dog food.

Each square is 1% of the catalog

Where it sits on the label

Median position 9.5. In the top five of 0 foods, so it is usually a supporting ingredient.

Top five List position, heaviest first

Above the salt

100%

Almost always listed before the salt, so there is more of it than a pinch.

Price per lb

Foods with it $0.91
All foods $3.25

Median of the cheapest bag price across 15 priced foods, 72% below the catalog. The price is the food's, not the ingredient's.

Who leans on it

100%

of the foods that list it are from Purina. 1 brand use it in total.

Who uses it

Brands, best sellers and the company it keeps

Top brands, by foods that list it

  1. Purina 16

Usually listed with, share of the foods that list it

  1. Soybean Meal 100%
  2. Whole Grain Corn 81%
  3. Beef Fat 81%
  4. Rice 75%
  5. Corn Gluten Meal 69%
  6. Whole Grain Wheat 63%
  7. Chicken By-Product Meal 63%
  8. Barley 50%
  9. Chicken 44%
  10. Corn Protein Meal 31%
  11. Meat and Bone Meal 31%
  12. Beef 31%
An ingredient on its own tells you very little. What matters is how much of it there is and where it sits in the list. That is why we weigh the top five rather than reacting to any single name further down. Back to the wiki

Keep In The Know,
Know What's In The Bowl

The In the Kibble newsletter. Useful emails for dog owners: what we find inside dog food, how to feed well, and a heads-up when a food is recalled.
DOUBLE OPT-IN // ONE CLICK TO STOP // NEVER SHARED