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In The Kibble
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Ingredient file // Ingredient

Flaxseed Oil

Oil pressed from flax seed.

Our read // In our catalog

In 1 of every 64 foods we track

Share of foods that list it

2%

35 of the 2,250 foods we track, from 11 brands. 31 wet dog food, 3 dog food topper, 1 dry dog food.

Each square is 1% of the catalog

Where it sits on the label

Median position 13. In the top five of 0 foods, so it is usually a minor ingredient.

Top five List position, heaviest first

Above the salt

47%

Usually listed after the salt, which caps it at roughly 1% of the recipe in 53% of foods.

Price per lb

Foods with it $5.36
All foods $3.24

Median of the cheapest bag price across 2 priced foods, 65% above the catalog. The price is the food's, not the ingredient's.

Who leans on it

51%

of the foods that list it are from Merrick. 11 brands use it in total.

What it is

Why it turns up in dog food

  • The richest plant source of alpha linolenic acid, though dogs convert it to EPA and DHA less efficiently than they use marine oils.

Who uses it

Brands, best sellers and the company it keeps

Top brands, by foods that list it

  1. Merrick 18
  2. AvoDerm 3
  3. Hill's 2
  4. Bil-Jac 2
  5. Halo 2
  6. Wellness 2
  7. Iams 2
  8. Diamond 1
  9. Simply Nourish 1
  10. Taste of the Wild 1

Plus 1 more brand.

Usually listed with, share of the foods that list it

  1. Carrots 74%
  2. Dried Egg Product 51%
  3. Chicken 46%
  4. Natural Flavor 43%
  5. Green Beans 40%
  6. Beef Broth 37%
  7. Beef 34%
  8. Chicken Broth 34%
  9. Tapioca Starch 29%
  10. Beef Liver 29%
  11. Turkey Broth 26%
  12. Peas 26%
An ingredient on its own tells you very little. What matters is how much of it there is and where it sits in the list. That is why we weigh the top five rather than reacting to any single name further down. Back to the wiki

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