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Ingredient file // Named animal protein

Freeze-Dried Chicken Heart

Our read // In our catalog

In 1 of every 137 foods we track

Share of foods that list it

1%

19 of the 2,595 foods with an ingredient list on file, from 2 brands. All dry dog food.

Each square is 1% of the catalog

Where it sits on the label

Median position 16. In the top five of 0 foods, so it is usually a minor ingredient.

Top five List position, heaviest first

Above the salt

32%

Usually listed after the salt, which caps it at roughly 1% of the recipe in 68% of foods.

Price per lb

Foods with it $4.35
All foods $3.23

Median of the cheapest bag price across 14 priced foods, 35% above the catalog. The price is the food's, not the ingredient's.

Who leans on it

74%

of the foods that list it are from Instinct. 2 brands use it in total.

Who uses it

Brands, best sellers and the company it keeps

Top brands, by foods that list it

  1. Instinct 14
  2. Nulo 5

Usually listed with, share of the foods that list it

  1. Chicken Meal 100%
  2. Chicken Fat 89%
  3. Chicken 74%
  4. Turkey Meal 68%
  5. Peas 58%
  6. Tapioca 58%
  7. Sweet Potatoes 47%
  8. Chickpeas 42%
  9. Flaxseed 37%
  10. Freeze-Dried Chicken 37%
  11. Oats 26%
  12. Lentils 26%
An ingredient on its own tells you very little. What matters is how much of it there is and where it sits in the list. That is why we weigh the top five rather than reacting to any single name further down. Back to the wiki

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