Ingredient file // Named animal protein
Mackerel
The flesh of mackerel, an oily ocean fish.
Our read // In our catalog
In 1 of every 450 foods we track
Share of foods that list it
0%
5 of the 2,250 foods we track, from 3 brands. 3 dry dog food, 2 wet dog food.
Each square is 1% of the catalog
Where it sits on the label
Median position 12. In the top five of 1 food, so it is usually a minor ingredient.
Above the salt
Almost always listed before the salt, so there is more of it than a pinch.
Price per lb
Median of the cheapest bag price across 3 priced foods, 22% above the catalog. The price is the food's, not the ingredient's.
Who leans on it
60%
of the foods that list it are from Stella & Chewy's. 3 brands use it in total.
What it is
Why it turns up in dog food
- Rich in EPA and DHA omega 3 fatty acids, natural vitamin D and complete protein.
Who uses it
Brands, best sellers and the company it keeps
Top brands, by foods that list it
Usually listed with, share of the foods that list it
- Whitefish 60%
- Salmon 60%
- Sunflower Oil 60%
- Chicken 40%
- Sweet Potatoes 40%
- Whitefish Meal 40%
- Trout 40%
- Natural Fish Flavors 40%
- Salmon Meal 40%
- Tomato Pomace 40%
- Chicken Bone Broth 20%
- Turkey Bone Broth 20%
On the shelf
Foods that list it
5 foods in our reviews list it. Here are some of them.