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In The Kibble
My dogs

Ingredient file // Named animal protein

Natural Chicken Liver Flavor

A flavoring derived from chicken liver, applied to improve taste.

Natural Chicken Liver Flavor

Our read // In our catalog

In 1 of every 33 foods we track

Share of foods that list it

3%

68 of the 2,250 foods we track, from 2 brands. 64 dry dog food, 4 wet dog food.

Each square is 1% of the catalog

Where it sits on the label

Median position 10. In the top five of 0 foods, so it is usually a supporting ingredient.

Top five List position, heaviest first

Above the salt

99%

Almost always listed before the salt, so there is more of it than a pinch.

Price per lb

Foods with it $3.45
All foods $3.24

Median of the cheapest bag price across 50 priced foods, 6% above the catalog. The price is the food's, not the ingredient's.

Who leans on it

97%

of the foods that list it are from Hill's. 2 brands use it in total.

What it is

Why it turns up in dog food

  • Intensely palatable, which helps fussy dogs eat. Included for flavor rather than measurable nutrition.

Who uses it

Brands, best sellers and the company it keeps

On labels as

Other names for this

Manufacturers do not all use the same wording. These all mean the same thing.

An ingredient on its own tells you very little. What matters is how much of it there is and where it sits in the list. That is why we weigh the top five rather than reacting to any single name further down. Back to the wiki

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