Ingredient file // Named animal protein
Natural Turkey Flavor
A flavoring derived from turkey, applied to improve taste.
Our read // In our catalog
In 1 of every 324 foods we track
Share of foods that list it
0%
8 of the 2,595 foods with an ingredient list on file, from 5 brands. All dry dog food.
Each square is 1% of the catalog
Where it sits on the label
Median position 10. In the top five of 0 foods, so it is usually a supporting ingredient.
Above the salt
Listed before the salt in 86% of foods. In the rest it is under about 1% of the recipe.
Price per lb
Median of the cheapest bag price across 8 priced foods, 30% above the catalog. The price is the food's, not the ingredient's.
Who leans on it
38%
of the foods that list it are from Nulo. 5 brands use it in total.
What it is
Why it turns up in dog food
- Used to raise palatability so dogs eat consistently. Adds flavor rather than nutrition.
Who uses it
Brands, best sellers and the company it keeps
Top brands, by foods that list it
Usually listed with, share of the foods that list it
- Turkey 88%
- Turkey Meal 63%
- Peas 50%
- Sweet Potatoes 50%
- Chicken Fat 38%
- Flaxseed 38%
- Green Lentils 25%
- Pea Fiber 25%
- Chickpeas 25%
- Chicken Meal 25%
- Lentils 25%
- Pea Flour 25%