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In The Kibble
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Ingredient file // Ingredient

Natural Vegetable Flavor

Our read // In our catalog

In 1 of every 87 foods we track

Share of foods that list it

1%

29 of the 2,523 foods with an ingredient list on file, from 3 brands. All dry dog food.

Each square is 1% of the catalog

Where it sits on the label

Median position 9. In the top five of 0 foods, so it is usually a supporting ingredient.

Top five List position, heaviest first

Above the salt

100%

Almost always listed before the salt, so there is more of it than a pinch.

Price per lb

Foods with it $4.55
All foods $3.23

Median of the cheapest bag price across 19 priced foods, 41% above the catalog. The price is the food's, not the ingredient's.

Who leans on it

93%

of the foods that list it are from Stella & Chewy's. 3 brands use it in total.

Who uses it

Brands, best sellers and the company it keeps

Top brands, by foods that list it

  1. Stella & Chewy's 27
  2. Natural Balance 1
  3. Halo 1

Usually listed with, share of the foods that list it

  1. Sunflower Oil 55%
  2. Tomato Pomace 55%
  3. Peas 55%
  4. Oatmeal 48%
  5. Lentils 48%
  6. Lamb Meal 45%
  7. Flaxseed 41%
  8. Pearled Barley 41%
  9. Lamb 34%
  10. Pork Meal 34%
  11. Beef 31%
  12. Chickpeas 31%
An ingredient on its own tells you very little. What matters is how much of it there is and where it sits in the list. That is why we weigh the top five rather than reacting to any single name further down. Back to the wiki

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