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In The Kibble
My dogs

Ingredient file // Ingredient

Probiotics

Live beneficial bacteria added to support gut flora, without the strains being specified.

Our read // In our catalog

In 1 of every 764 foods we track

Share of foods that list it

0%

3 of the 2,292 foods with an ingredient list on file, from 3 brands. All dry dog food.

Each square is 1% of the catalog

Where it sits on the label

Median position 26. In the top five of 0 foods, so it is usually a minor ingredient.

Top five List position, heaviest first

Above the salt

0%

Usually listed after the salt, which caps it at roughly 1% of the recipe in 100% of foods.

Price per lb

Foods with it $2.92
All foods $3.25

Median of the cheapest bag price across 3 priced foods, 10% below the catalog. The price is the food's, not the ingredient's.

Who leans on it

33%

of the foods that list it are from Earthborn Holistic. 3 brands use it in total.

What it is

Why it turns up in dog food

  • Support the balance of gut bacteria and stool quality. Naming the strains would be more transparent.

Who uses it

Brands, best sellers and the company it keeps

Top brands, by foods that list it

  1. Earthborn Holistic 1
  2. AvoDerm 1
  3. Merrick 1

Usually listed with, share of the foods that list it

  1. Turkey Meal 67%
  2. Chicken Meal 67%
  3. Chicken Fat 67%
  4. Pumpkin 33%
  5. Butternut Squash 33%
  6. Tapioca 33%
  7. Sunflower Oil 33%
  8. Flaxseed 33%
  9. Natural Flavor 33%
  10. DL-Methionine 33%
  11. Salt 33%
  12. Brown Rice 33%
An ingredient on its own tells you very little. What matters is how much of it there is and where it sits in the list. That is why we weigh the top five rather than reacting to any single name further down. Back to the wiki

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