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INSTINCT · ORIGINAL

Instinct Original Grain-Free Wet Dog Food

Wet food. With the water taken out it is 52% protein and 45% fat.

  • Sold as a meal
  • 78% water
Protein is 52.3% once the water is taken out, above the wet food median of 43%. The label prints 11.5% because that figure includes the water.
PROTEIN, WATER OUT
52.3%
KCAL / SERVING
--
FAT, WATER OUT
45.5%
Compare With Another Food
Instinct Original Grain-Free Wet Dog Food

Ingredient Wiki

FIRST 5 OF 25 COMPONENTS
Beef

Beef

The clean flesh of cattle, used fresh. Like all fresh meats it is mostly water before cooking.
Beef Broth

Beef Broth

The liquid produced by simmering beef, used to add moisture and flavor.
Beef Liver

Beef Liver

The liver of cattle, an organ meat.
Flaxseed

Flaxseed

The seed of the flax plant, used whole or ground.

Montmorillonite Clay

A natural clay used as an anti-caking agent and binder.
READING THE LIST

What’s in the serving

First meat
Beef, first on the list. Named meats near the top: Beef and Beef Liver.
Thickeners and binders
None we recognize.
Added color
None listed.
Flagged additives
None from our list.

Guaranteed
Analysis

As printed on the serving, measured “as fed”

Crude Protein (min.)
11.5%
Crude Fat (min.)
10.0%
Crude Fiber (max.)
3.0%
Moisture (max.)
78.0%

Put these nutrition facts on your site

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Full Ingredient
Declaration

Exactly as the serving prints it, heaviest first

SALT DIVIDER

Beef, Beef Broth, Beef Liver, Ground Flaxseed, Montmorillonite Clay, Menhaden Fish Oil (Preserved With Mixed Tocopherols), Dried Egg Product, Peas, Carrots, Potassium Chloride, Salt*The Salt Divider. Ingredients are listed heaviest first, and a dog food needs very little salt, so everything after this point is present in an even smaller amount., Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Cobalt Proteinate, Potassium Iodide), Tricalcium Phosphate, Choline Chloride, Vitamins (Vitamin E Supplement, Thiamine Mononitrate, Niacin Supplement, d-Calcium Pantothenate, Vitamin A Supplement, Riboflavin Supplement, Biotin, Vitamin B12 Supplement, Pyridoxine Hydrochloride, Vitamin D3 Supplement, Folic Acid), L-Abscorbyl-2-Polyphosphate, Artichokes, Cranberries, Pumpkin, Tomato, Blueberries, Broccoli, Cabbage, Kale, Parsley

Ingredients are listed heaviest first, and a dog food needs very little salt, so everything after the divider is present in an even smaller amount.

NUTRITION WITH THE WATER TAKEN OUT

Wet food is mostly water, so the label’s percentages look small next to kibble. Taking the water out is the only fair way to compare it with other foods.

NUTRIENT ON THE LABEL WATER OUT WET FOOD MEDIAN
PROTEIN 11.5% 52.3% 43.2%
FAT 10.0% 45.5% 22.2%
FIBER 3.0% 13.6% -
CARBS (EST.) - 0.0% -

Carbohydrate is not on any label: it is what is left after protein, fat, fiber, water and an assumed 2% ash.

AMONG 816 WET FOODS
Protein, water out
52%
Higher than 90%. Median 43%.
Water
78%
Wetter than 6%. Median 78%.
PRICE BY PACK SIZE

What a serving costs

SIZE LOWEST PRICE PER LB WHERE
20 lb $79.99 $4.00 Chewy lowest of 2 stores
22.5 lb $77.99 $3.47 Chewy lowest of 2 stores

Prices are from our check on Oct 6. Prices change often; the store’s price at checkout is the one that counts. We may earn a commission on some links.

RECALL HISTORY // INSTINCT

2 FDA Recalls On Record

JUL 24, 2015
SALMONELLA

Instinct® Raw Chicken Formula for dogs Matched by brand. The notice lists the exact products and lots.

FEB 15, 2013
PLASTIC PIECES

Pet food Matched by brand. The notice lists the exact products and lots.

None in the last three years. Older events stay on the record. See the recall log

SAME LINE

Other Flavors

Original Food Real Beef Recipe 52.3% Original Food Real Chicken Recipe Grain-Free 43.2% Original Food for Small Breed Dogs Real Beef Recipe 38.6% Original Food for Small Breed Dogs Real Chicken Recipe Grain-Free 38.6%

Protein with the water taken out, read the same way.

One honest caveat. These figures are what a label will tell us: protein, calories, the top of the ingredient list, flagged additives and the brand’s recall record. They cannot tell you whether your dog will do well on this food. Allergies, gut sensitivity, age and health conditions all matter more than any of it, and none of them are printed on a serving. If your dog is thriving on a food whose figures read lower than this one, that is not a mistake, and we would not switch on our say-so.

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