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Purina One True Instinct with a Blend of Real Turkey & Venison Dry Dog Food

Top 5 ingredients of Purina One True Instinct with a Blend of Real Turkey & Venison Dry Dog Food are Turkey, Chicken Meal, Soybean Meal, Beef Fat, and Whole Grain Wheat. According to the guaranteed analysis, we calculated the starch ratio as 21.0%.

Composition of one cup as fed: protein 30.0%, fat 17.0%, fiber 14.0%, moisture 12.0%, ash, assumed 6.0%, starch, derived 21.0%
30%
17%
14%
12%
21%
  • protein
  • fat
  • fiber
  • moisture
  • ash, assumed
  • starch, derived
Starch works out at 21.0% of this cup, below the kibble average. Protein comes in at 30.0%. One cup carries 365 kcal. The label figure we hold lists 14.0% crude fiber, far above typical kibble. If that is a misprint, the starch estimate here is too low. We are re-checking the bag.
PROTEIN
30.0%
STARCH, DERIVED
21.0%
KCAL / CUP
365
Compare With Another Food

Ingredient Wiki

FIRST 5 OF 21 COMPONENTS

Our read The ingredients

Real turkey up front, plant protein doing the lifting

Signature feature

Turkey & venison blend

30% protein, with a blend of real turkey & venison, and no poultry by-product meal, artificial flavors or preservatives

Purina says

What it is Turkey is the first ingredient and venison the 11th, right after glycerin, the humectant that keeps the soft meaty morsels mixed through the kibble from drying out.

Our grade

  1. Marketing
  2. Modest
  3. Meaningful

Turkey is weighed wet and loses most of its water in cooking, and venison trails glycerin. Much of the protein your dog actually gets comes from chicken meal, soy and corn.

Modest Real, but smaller than the pack makes it sound.

Soybean meal, corn protein meal and soy flour all sit ahead of venison, so plants carry a real share of that 30% protein.

  • 3 soybean meal
  • 7 corn protein meal
  • 8 soy flour
  • 11 venison
  • 14 Salt

Guaranteed
Analysis

As printed on the bag, measured “as fed”

Crude Protein (min.)
30.0%
Crude Fat (min.)
17.0%
Crude Fiber (max.)
14.0%
Moisture (max.)
12.0%
Starch ratio (calculated)
21.0%

365 kcal per cup.

Put these nutrition facts on your site

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Full Ingredient
Declaration

Exactly as the bag prints it, heaviest first

SALT DIVIDER

Turkey, chicken meal, soybean meal, beef fat preserved with mixed tocopherols, whole grain wheat, whole grain corn, corn protein meal, soy flour, corn germ meal, glycerin, venison, natural flavor, oat meal, salt*The Salt Divider. Ingredients are listed heaviest first, and a dog food needs very little salt, so everything after this point is present in an even smaller amount., mono and dicalcium phosphate, calcium carbonate, vitamins [vitamin E supplement, niacin (vitamin b-3), thiamine mononitrate (vitamin b-1), calcium pantothenate (vitamin b-5), vitamin A supplement, riboflavin supplement (vitamin b-2), vitamin b-12 supplement, pyridoxine hydrochloride (vitamin b-6), folic acid (vitamin b-9), menadione sodium bisulfite complex (vitamin k), biotin (vitamin b-7), vitamin D-3 supplement], potassium chloride, minerals [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], choline chloride, malted barley extract

Ingredients are listed heaviest first, and a dog food needs very little salt, so everything after the divider is present in an even smaller amount.

NUTRITION, DRY MATTER
NUTRIENT AS FED DRY M. READING
PROTEIN 30.0% 34.1% HIGH
FAT 17.0% 19.3% n/a
FIBER 14.0% 15.9% n/a
CARB (EST.) 21.0% 23.9% LOW
STARCH RATIO 21.0% KIBBLE AVG 38.0%

Our read The label

Feeding-trial proven, fat-forward, built on turkey and soy

The number

45%

Share of the calories in each cup that comes from fat, the largest single source. Dogs prone to pancreatitis need far less.
  1. How was it proven?

    Feeding trial

    Purina ran AAFCO feeding tests on this exact recipe for adult maintenance, a higher bar than formulating on paper. Puppies need a growth formula.

  2. Is a cup a normal cup?

    A bit light

    About 8% fewer calories per cup than the average dry food we list. Switching from a denser food, expect to scoop slightly more.

Feed it to
Active healthy adults that handle soy, corn and wheat well, and owners who want a feeding-trial food.
Skip it for
Puppies, dogs allergic to chicken, soy or wheat, and dogs on a low-fat diet or with a pancreatitis history.
PRICE BY BAG SIZE

What a bag costs

BAG LOWEST PRICE PER LB WHERE
3.8 lb $10.68 $2.81 Chewy lowest of 2 stores
15 lb $32.28LIVE $2.15 Amazon lowest of 5 stores
27.5 lb $51.00 $1.85 Chewy lowest of 3 stores
36 lb $63.00 $1.75 Walmart

Prices marked LIVE were read from the store on Oct 11. Others are from our check on Sep 27. Prices change often; the store’s price at checkout is the one that counts. We may earn a commission on some links.

HOW MUCH TO FEED

Daily portion calculator

Weight
45 lb
Weight goal
OF THIS FOOD, PER DAY
2.9CUPS
    1,076 kcal

    Calculated from the resting energy formula vets use and this food’s actual calorie density (365 kcal per cup). A starting point to adjust from, not a prescription.

    RECALL HISTORY // PURINA ONE

    6 FDA Recalls On Record

    MAR 10, 2023
    POTENTIALLY ELEVATED VITAMIN D

    EL Elemental dry dog food, two additional lots (expansion) Matched by brand. The notice lists the exact products and lots.

    FEB 8, 2023
    POTENTIALLY ELEVATED VITAMIN D

    EL Elemental prescription dry dog food (8 lb, 20 lb) Matched by brand. The notice lists the exact products and lots.

    NOV 30, 2022
    LABELING ERROR (FDA POSTED 2022-12-02)

    PPVD EN Gastroenteric Low Fat wet dog food 13.4 oz cans (contained Purina ONE True Instinct Turkey & Venison) Matched by brand. The notice lists the exact products and lots.

    MAR 9, 2016
    MAY NOT CONTAIN RECOMMENDED LEVELS OF ADDED VITAMINS AND MINERALS

    Beneful Prepared Meals, Beneful Chopped Blends and Pro Plan Savory Meals 10 oz wet dog food tubs, Best Before Jun-Aug 2017 Matched by brand. The notice lists the exact products and lots.

    AUG 30, 2013
    POTENTIAL SALMONELLA

    Purina ONE beyOnd Our White Meat Chicken & Whole Barley Recipe Adult dry dog food, limited bags Matched by brand. The notice lists the exact products and lots.

    Showing the latest 5 of 6. None in the last three years. Older events stay on the record. See the recall log

    One honest caveat. These figures are what a label will tell us: protein, starch, the top of the ingredient list, flagged additives and the brand’s recall record. They cannot tell you whether your dog will do well on this food. Allergies, gut sensitivity, age and health conditions all matter more than any of it, and none of them are printed on a bag. If your dog is thriving on a food whose figures read lower than this one, that is not a mistake, and we would not switch on our say-so.

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