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Discontinued

Purina has replaced this recipe with Purina Pro Plan Adult 7+ Bright Mind Chicken & Rice Formula Dry Dog Food.

We keep the page so you can compare it with what you feed now. The analysis below is the last label we recorded, checked October 2026. Source

Current foods to look at instead
PURINA · PRO PLAN

Purina Pro Plan Adult Cognitive Health Chicken & Rice Formula Dry Dog Food

Top 5 ingredients of Purina Pro Plan Adult Cognitive Health Chicken & Rice Formula Dry Dog Food are Chicken, Whole Grain Wheat, Poultry By-Product Meal, Rice, and Corn Gluten Meal. According to the guaranteed analysis, we calculated the starch ratio as 37.0%.

Composition of one cup as fed: protein 26.0%, fat 16.0%, fiber 3.0%, moisture 12.0%, ash, assumed 6.0%, starch, derived 37.0%
26%
16%
12%
37%
  • protein
  • fat
  • fiber
  • moisture
  • ash, assumed
  • starch, derived
Starch works out at 37.0% of this cup, close to the kibble average. Protein comes in at 26.0%. One cup carries 407 kcal.
PROTEIN
26.0%
STARCH, DERIVED
37.0%
KCAL / CUP
407
Compare With Another Food
Purina Pro Plan Adult Cognitive Health Chicken & Rice Formula Dry Dog Food

Ingredient Wiki

FIRST 5 OF 25 COMPONENTS
Chicken

Chicken

The clean flesh of the chicken, with or without skin, used fresh. Roughly 70% of its weight is water, most…
Whole Grain Wheat

Whole Grain Wheat

Wheat with the bran, germ and endosperm all left intact, rather than the refined endosperm alone.
Poultry By-Product Meal

Poultry By-Product Meal

A concentrated meal rendered from poultry parts left after the flesh is removed, such as organs and frames, excluding feathers…
Rice

Rice

The grain of the rice plant, used without the form being specified further.
Corn Gluten Meal

Corn Gluten Meal

The protein-rich fraction left after corn is processed to remove its starch, germ and bran.

Guaranteed
Analysis

As printed on the bag, measured “as fed”

Calories
3,891 kcal/kg
Crude Protein (min.)
26.0%
Crude Fat (min.)
16.0%
Crude Fiber (max.)
3.0%
Moisture (max.)
12.0%
Starch ratio (calculated)
37.0%

407 kcal per cup.

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Complete guaranteed
analysis

Every row printed on the bag, measured “as fed”

Crude Protein (min.)
26.0%
Crude Fat (min.)
16.0%
Crude Fiber (max.)
3.0%
Moisture (max.)
12.0%
Arginine (min.)
1.2%
Linoleic Acid (min.)
1.6%
Eicosapentaenoic Acid (EPA) (min.)*
0.15%
Docosahexaenoic Acid (DHA) (min.)*
0.15%
Calcium (Ca) (min.)
1.0%
Phosphorus (P) (min.)
0.8%
Selenium (Se) (min.)
0.35 mg/kg
Vitamin A (min.)
15,000 IU/kg
Vitamin E (min.)
500 IU/kg
Pyridoxine (min.)
3.0 mg/kg
Folic Acid (min.)
0.6 mg/kg
Ascorbic Acid (min.)*
90 mg/kg
Glucosamine (min.)*
400 ppm
Omega-6 Fatty Acids (min.)*
1.7%
Bacillus coagulans  (min.)*
600 million CFU/lb

*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles.

Full Ingredient
Declaration

Exactly as the bag prints it, heaviest first

SALT DIVIDER

Chicken, Whole Grain Wheat, Poultry By-Product Meal (Source Of Glucosamine), Rice, Corn Gluten Meal, Barley, Beef Fat Preserved with Mixed-tocopherols, Oatmeal, Dried Egg Product, Dried Beet Pulp, Fish Oil, Natural Flavor, L-arginine, Calcium Carbonate, Fish Meal (Source Of Glucosamine), Salt*The Salt Divider. Ingredients are listed heaviest first, and a dog food needs very little salt, so everything after this point is present in an even smaller amount., Potassium Chloride, Mono And Dicalcium Phosphate, Vitamins [Vitamin E Supplement, Niacin (Vitamin B-3), Vitamin A Supplement, Calcium Pantothenate (Vitamin B-5), Thiamine Mononitrate (Vitamin B-1), Vitamin B-12 Supplement, Riboflavin Supplement (Vitamin B-2), Pyridoxine Hydrochloride (Vitamin B-6), Folic Acid (Vitamin B-9), Menadione Sodium Bisulfite Complex (Vitamin K), Vitamin D-3 Supplement, Biotin (Vitamin B-7)], Choline Chloride, Minerals [Zinc Sulfate, Ferrous Sulfate, Manganese Sulfate, Copper Sulfate, Calcium Iodate, Sodium Selenite], L-lysine Monohydrochloride, L-ascorbyl-2-polyphosphate (Vitamin C), Dried Bacillus Coagulans Fermentation Product, Garlic Oil

Ingredients are listed heaviest first, and a dog food needs very little salt, so everything after the divider is present in an even smaller amount.

NUTRITION, DRY MATTER
NUTRIENT AS FED DRY M. READING
PROTEIN 26.0% 29.5% TYPICAL
FAT 16.0% 18.2% n/a
FIBER 3.0% 3.4% n/a
CARB (EST.) 37.0% 42.0% HIGH
STARCH RATIO 37.0% KIBBLE AVG 38.0%
HOW MUCH TO FEED

Daily portion calculator

Weight
45 lb
Weight goal
OF THIS FOOD, PER DAY
2.6CUPS
    1,076 kcal277 g

    Calculated from the resting energy formula vets use and this food’s actual calorie density (407 kcal per cup). A starting point to adjust from, not a prescription.

    RECALL HISTORY // PURINA

    6 FDA Recalls On Record

    MAR 10, 2023
    POTENTIALLY ELEVATED VITAMIN D

    EL Elemental dry dog food, two additional lots (expansion) Matched by brand. The notice lists the exact products and lots.

    FEB 8, 2023
    POTENTIALLY ELEVATED VITAMIN D

    EL Elemental prescription dry dog food (8 lb, 20 lb) Matched by brand. The notice lists the exact products and lots.

    NOV 30, 2022
    LABELING ERROR (FDA POSTED 2022-12-02)

    PPVD EN Gastroenteric Low Fat wet dog food 13.4 oz cans (contained Purina ONE True Instinct Turkey & Venison) Matched by brand. The notice lists the exact products and lots.

    MAR 9, 2016
    MAY NOT CONTAIN RECOMMENDED LEVELS OF ADDED VITAMINS AND MINERALS

    Beneful Prepared Meals, Beneful Chopped Blends and Pro Plan Savory Meals 10 oz wet dog food tubs, Best Before Jun-Aug 2017 Matched by brand. The notice lists the exact products and lots.

    AUG 30, 2013
    POTENTIAL SALMONELLA

    Purina ONE beyOnd Our White Meat Chicken & Whole Barley Recipe Adult dry dog food, limited bags Matched by brand. The notice lists the exact products and lots.

    Showing the latest 5 of 6. None in the last three years. Older events stay on the record. See the recall log

    SAME LINE

    Other Flavors

    Beneful Grain-Free Farm-Raised Chicken 27.3% Beneful Healthy Puppy Farm-Raised Chicken 31.8% Beneful Healthy Weight Farm-Raised Chicken 28.4% Beneful IncrediBites Small Farm-Raised Beef Dog Dry Food 29.5%

    Protein on a dry matter basis, read the same way.

    One honest caveat. These figures are what a label will tell us: protein, starch, the top of the ingredient list, flagged additives and the brand’s recall record. They cannot tell you whether your dog will do well on this food. Allergies, gut sensitivity, age and health conditions all matter more than any of it, and none of them are printed on a bag. If your dog is thriving on a food whose figures read lower than this one, that is not a mistake, and we would not switch on our say-so.

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