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Ingredient file

Riboflavin

Printed as “Riboflavin Supplement” on some labels. Same ingredient.

Vitamin B2, added to meet nutritional requirements.

Our read // In our catalog

In 1 of every 3 foods we track

Share of foods that list it

36%

922 of the 2,595 foods with an ingredient list on file, from 50 brands. 683 dry dog food, 209 wet dog food, 17 frozen dog food.

Each square is 1% of the catalog

Where it sits on the label

Median position 37. In the top five of 0 foods, so it is usually a minor ingredient.

Top five List position, heaviest first

Above the salt

2%

Usually listed after the salt, which caps it at roughly 1% of the recipe in 98% of foods.

Price per lb

Foods with it $2.93
All foods $3.23

Median of the cheapest bag price across 605 priced foods, 9% below the catalog. The price is the food's, not the ingredient's.

Who leans on it

16%

of the foods that list it are from Blue. 50 brands use it in total.

What it is

Why it turns up in dog food

  • Needed to release energy from food and to maintain skin, coat and eye health.

Who uses it

Brands, best sellers and the company it keeps

Usually listed with, share of the foods that list it

  1. Chicken 42%
  2. Chicken Fat 39%
  3. Flaxseed 38%
  4. Peas 36%
  5. Chicken Meal 34%
  6. Natural Flavor 32%
  7. Brown Rice 21%
  8. Oatmeal 20%
  9. Barley 17%
  10. Dried Plain Beet Pulp 16%
  11. Sweet Potatoes 16%
  12. Lentils 14%

On labels as

Other names for this

Manufacturers do not all use the same wording. These all mean the same thing.

An ingredient on its own tells you very little. What matters is how much of it there is and where it sits in the list. That is why we weigh the top five rather than reacting to any single name further down. Back to the wiki

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