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In The Kibble
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Ingredient file

Potassium Iodide

Our read // In our catalog

In 1 of every 7 foods we track

Share of foods that list it

14%

373 of the 2,595 foods with an ingredient list on file, from 31 brands. 200 wet dog food, 168 dry dog food, 5 dog food topper.

Each square is 1% of the catalog

Where it sits on the label

Median position 35. In the top five of 0 foods, so it is usually a minor ingredient.

Top five List position, heaviest first

Above the salt

0%

Usually listed after the salt, which caps it at roughly 1% of the recipe in 100% of foods.

Price per lb

Foods with it $2.17
All foods $3.23

Median of the cheapest bag price across 169 priced foods, 33% below the catalog. The price is the food's, not the ingredient's.

Who leans on it

17%

of the foods that list it are from Nutro. 31 brands use it in total.

Who uses it

Brands, best sellers and the company it keeps

Usually listed with, share of the foods that list it

  1. Chicken 59%
  2. Chicken Broth 32%
  3. Natural Flavor 31%
  4. Chicken Liver 27%
  5. Peas 27%
  6. Chicken Fat 25%
  7. Flaxseed 24%
  8. Carrots 23%
  9. Dried Plain Beet Pulp 20%
  10. Beef 18%
  11. Chicken Meal 18%
  12. Potatoes 17%
An ingredient on its own tells you very little. What matters is how much of it there is and where it sits in the list. That is why we weigh the top five rather than reacting to any single name further down. Back to the wiki

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