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Ingredient file // Ingredient

Beta-Carotene

Printed as “Beta Carotene” on some labels. Same ingredient.

Our read // In our catalog

In 1 of every 14 foods we track

Share of foods that list it

7%

184 of the 2,533 foods with an ingredient list on file, from 16 brands. 153 dry dog food, 31 wet dog food.

Each square is 1% of the catalog

Where it sits on the label

Median position 28. In the top five of 0 foods, so it is usually a minor ingredient.

Top five List position, heaviest first

Above the salt

1%

Usually listed after the salt, which caps it at roughly 1% of the recipe in 99% of foods.

Price per lb

Foods with it $3.00
All foods $3.23

Median of the cheapest bag price across 114 priced foods, 7% below the catalog. The price is the food's, not the ingredient's.

Who leans on it

48%

of the foods that list it are from Hill's. 16 brands use it in total.

Who uses it

Brands, best sellers and the company it keeps

Usually listed with, share of the foods that list it

  1. Chicken 52%
  2. Cracked Pearled Barley 51%
  3. Chicken Fat 49%
  4. Chicken Meal 45%
  5. Brown Rice 38%
  6. Flaxseed 32%
  7. Brewers Rice 31%
  8. Dried Beet Pulp 29%
  9. Egg Product 27%
  10. Natural Chicken Liver Flavor 26%
  11. Whole Grain Corn 22%
  12. Oatmeal 19%

On labels as

Other names for this

Manufacturers do not all use the same wording. These all mean the same thing.

An ingredient on its own tells you very little. What matters is how much of it there is and where it sits in the list. That is why we weigh the top five rather than reacting to any single name further down. Back to the wiki

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