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Purina Pro Plan Complete Essentials Senior Beef Rice Gravy Wet Dog Food

Wet food in 13.0 oz cans, complete and balanced for senior dogs. With the water taken out it is 56% protein and 17% fat, and each can carries 311 kcal.

  • Complete & balanced for senior dogs (AAFCO, on the label)
  • In gravy
  • 13.0 oz can
  • 82% water
Protein is 55.6% once the water is taken out, above the wet food median of 43%. The label prints 10.0% because that figure includes the water. One can carries 311 kcal and about 10.7 oz of water.
PROTEIN, WATER OUT
55.6%
KCAL / CAN
311
CANS A DAY*
3.5

*For a 45 lb adult dog on this food alone. Set your own dog.

Compare With Another Food

Ingredient Wiki

FIRST 5 OF 14 COMPONENTS
READING THE LIST

What’s in the can

First ingredient
Water, there for moisture. Almost every wet food opens with water or broth; what follows it is the recipe.
First meat
Beef, second on the list.
Thickeners and binders
Wheat Gluten and Corn Starch-Modified. They give the gravy its body and hold pieces together. Normal in wet food; starches and flours also add carbohydrate.
Added color
None listed.
Flagged additives
None from our list.

Guaranteed
Analysis

As printed on the can, measured “as fed”

Calories
843 kcal/kg
Crude Protein (min.)
10.0%
Crude Fat (min.)
3.0%
Crude Fiber (max.)
1.5%
Moisture (max.)
82.0%

311 kcal per 13.0 oz can, worked out from the kcal/kg figure and the can size.

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Full Ingredient
Declaration

Exactly as the can prints it, heaviest first

SALT DIVIDER

Water, Beef, Poultry, Wheat Gluten, Rice, Meat By-Products, Liver, Corn Starch-Modified, Tricalcium Phosphate, MINERALS [Potassium Chloride, Zinc Sulfate, Ferrous Sulfate, Copper Sulfate, Manganese Sulfate, Potassium Iodide, Sodium Selenite], Salt*The Salt Divider. Ingredients are listed heaviest first, and a dog food needs very little salt, so everything after this point is present in an even smaller amount., VITAMINS [Vitamin E Supplement, Niacin (Vitamin B-3), Thiamine Mononitrate (Vitamin B-1), Calcium Pantothenate (Vitamin B-5), Pyridoxine Hydrochloride (Vitamin B-6), Vitamin B-12 Supplement, Riboflavin Supplement (Vitamin B-2), Vitamin A Supplement, Folic Acid (Vitamin B-9), Vitamin D-3 Supplement, Biotin (Vitamin B-7)], L-Ascorbyl-2-Polyphosphate (Vitamin C), Choline Chloride

Ingredients are listed heaviest first, and a dog food needs very little salt, so everything after the divider is present in an even smaller amount.

NUTRITION WITH THE WATER TAKEN OUT

Wet food is mostly water, so the label’s percentages look small next to kibble. Taking the water out is the only fair way to compare it with other foods.

NUTRIENT ON THE LABEL WATER OUT WET FOOD MEDIAN
PROTEIN 10.0% 55.6% 43.2%
FAT 3.0% 16.7% 22.2%
FIBER 1.5% 8.3% -
CARBS (EST.) - 8.3% -

Carbohydrate is not on any label: it is what is left after protein, fat, fiber, water and an assumed 2% ash.

AMONG 816 WET FOODS
Protein, water out
56%
Higher than 93%. Median 43%.
Calories
843 kcal/kg
Richer than 15%. Median 994 kcal/kg.
Water
82%
Wetter than 58%. Median 78%.
HOW MUCH TO FEED

Daily portion calculator

Weight
45 lb
Weight goal
OF THIS FOOD, PER DAY
3.5CANS
    1,076 kcal45.0 oz

    Calculated from the resting energy formula vets use and this food’s actual calorie density (843 kcal per kg, 311 kcal per can). A starting point to adjust from, not a prescription.

    RECALL HISTORY // PURINA

    6 FDA Recalls On Record

    MAR 10, 2023
    POTENTIALLY ELEVATED VITAMIN D

    EL Elemental dry dog food, two additional lots (expansion) Matched by brand. The notice lists the exact products and lots.

    FEB 8, 2023
    POTENTIALLY ELEVATED VITAMIN D

    EL Elemental prescription dry dog food (8 lb, 20 lb) Matched by brand. The notice lists the exact products and lots.

    NOV 30, 2022
    LABELING ERROR (FDA POSTED 2022-12-02)

    PPVD EN Gastroenteric Low Fat wet dog food 13.4 oz cans (contained Purina ONE True Instinct Turkey & Venison) Matched by brand. The notice lists the exact products and lots.

    MAR 9, 2016
    MAY NOT CONTAIN RECOMMENDED LEVELS OF ADDED VITAMINS AND MINERALS

    Beneful Prepared Meals, Beneful Chopped Blends and Pro Plan Savory Meals 10 oz wet dog food tubs, Best Before Jun-Aug 2017 Matched by brand. The notice lists the exact products and lots.

    AUG 30, 2013
    POTENTIAL SALMONELLA

    Purina ONE beyOnd Our White Meat Chicken & Whole Barley Recipe Adult dry dog food, limited bags Matched by brand. The notice lists the exact products and lots.

    Showing the latest 5 of 6. None in the last three years. Older events stay on the record. See the recall log

    One honest caveat. These figures are what a label will tell us: protein, calories, the top of the ingredient list, flagged additives and the brand’s recall record. They cannot tell you whether your dog will do well on this food. Allergies, gut sensitivity, age and health conditions all matter more than any of it, and none of them are printed on a can. If your dog is thriving on a food whose figures read lower than this one, that is not a mistake, and we would not switch on our say-so.

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