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Ingredient file // Ingredient

Cellulose

Provides some fiber, but has no nutritional value. It’s usually made from finely ground cotton or sawdust, and is helpful in thickening the canned food formula.

Our read // In our catalog

In 1 of every 1298 foods we track

Share of foods that list it

0%

2 of the 2,595 foods with an ingredient list on file, from 1 brand. All wet dog food.

Each square is 1% of the catalog

Where it sits on the label

Median position 10. In the top five of 0 foods, so it is usually a supporting ingredient.

Top five List position, heaviest first

Above the salt

100%

Almost always listed before the salt, so there is more of it than a pinch.

Who leans on it

100%

of the foods that list it are from Iams. 1 brand use it in total.

What it is

Why it turns up in dog food

  • A purified insoluble fiber that adds bulk and supports stool formation without contributing calories.

Who uses it

Brands, best sellers and the company it keeps

Top brands, by foods that list it

  1. Iams 2

Usually listed with, share of the foods that list it

  1. Chicken 100%
  2. Chicken Liver 100%
  3. Wheat Gluten 100%
  4. Dried Egg Whites 100%
  5. Peas 100%
  6. Carrots 100%
  7. Dried Plain Beet Pulp 100%
  8. Beef Broth 50%
  9. Beef 50%
  10. Chicken Broth 50%
  11. Chicken Heart 50%
An ingredient on its own tells you very little. What matters is how much of it there is and where it sits in the list. That is why we weigh the top five rather than reacting to any single name further down. Back to the wiki

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