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In The Kibble
My dogs
The App // iOS + Android

Dog food, read from the label up. Now in your pocket.

Point your phone at the shelf and the Open Score, starch and protein float over the bags themselves, colored by whether the food suits your dog. Hold one to lock it, stamp it, and share your aisle. The catalog lives on the phone, so it works with no signal.

Coming soon to theApp Store Coming soon toGoogle Play

Free. No account needed. The same label data as this site, in the aisle.

What It Does

Live aisle overlay

Every barcode in the camera view gets a floating score, colored by your dog's verdict. Three bags in frame, three scores. Hold one and the card springs up with the first five ingredients, starch, protein and a stamp: fits your dog, or not.

Your aisle, shareable

The bags you lock on a store trip line up best first. One tap turns the trip into a card for a text or a story, with your dog's name on it, so the next person does not have to read six labels.

My Dogs, synced with this site

Add a dog once, here or in the app, and both sides know what they react to. Works without an account; sign in and the profiles follow you.

Roadmap // One Feature At A Time

What is next, and your vote on it

We ship one thing, make it good, then start the next. Vote for what your dog needs and the order follows. One vote per item per browser. Updated Oct 10, 2026.

In the app

Live today.

  • v0.1 Shipped Oct 9, 2026

    Aisle Scanner

    Point the camera at a bag in the store and see its Open Score, starch and protein before it goes in the cart, with no signal needed.

    Scans match against a catalog index stored on your phone. Bags you scan stack up on a shelf that sorts itself best-first, so comparing three foods in the aisle takes three scans.

    In the app
  • v0.1 Shipped Oct 10, 2026

    Live aisle overlay

    Scores float over the bags in the camera view. Hold one to lock it, get the stamp for your dog, and share your aisle.

    Point the phone at the shelf and every barcode in view gets a floating score, colored by your dog's verdict.

    In the app
  • v0.1 Shipped Oct 10, 2026

    Aisles

    Every store trip, ranked and shareable.

    The bags you lock line up best first; one tap makes a card for a text or a story, with your dog on it.

    In the app
  • v0.1 Shipped Oct 9, 2026

    My Dogs

    Add your dogs once and every scan tells you whether the food contains something they react to.

    Works without an account. Sign in with your inthekibble.com account and your dogs sync between the app and the website.

    In the app
  • v0.1 Shipped Oct 9, 2026

    Roadmap on the website

    What is coming and your votes live at inthekibble.com/app/.

    In the app

Being built

The one thing we are on right now.

  • v0.2

    Can my dog eat this?

    An A to Z of human foods with a plain safe, careful or no, and the flashcard quiz from the website.

    Search 'grapes' at the dinner table and get the answer in one tap, offline.

Planned

Agreed and in order. Votes move them up.

  • v0.3

    The review database

    Browse every food we have read the label of, filter by format, protein and starch, and save the ones you are considering.

    Brand pages, product lines and the same comparison tool as the website.

  • v0.4

    Feed tracker

    A daily portion for each dog from the food they actually eat, a meal log, and a heads-up before the bag runs out.

    Uses the same portion math as the website's calculator (RER 70 x kg^0.75 with life stage and activity factors).

  • v0.5

    Weight and body condition

    Log weigh-ins in lb, see the trend, and get a nudge when the portion should change.

  • v0.6

    Price watch

    The cheapest bag of your dog's food this week, by size, and a ping when it drops.

    Built on the live price checks the website already runs.

  • v0.7

    Recall alerts

    A push notification when a brand you have scanned or saved announces a recall.

    Opt-in, per brand. Quiet by design: label data stays the focus.

Ideas

On the list. Your vote decides whether they get built.

  • v0.8

    Food switch planner

    A 7 to 10 day transition schedule between two foods, with portions for each day.

  • v1.0

    Home screen widgets

    Today's portion and the shelf from your last store trip, on your home screen.

Have an idea the list is missing?

Tell us what your dog needs. The short version is fine.

Request a feature
Privacy

Built the way this site is built

Barcodes stay on the phone

The catalog index is downloaded once and scans are matched on the device. A code only reaches our server when the phone has no match, and then it is not stored.

No analytics SDK

No ad network, no crash reporter, no third-party trackers. The only server the app talks to is this one.

Your dogs are yours

Profiles live on the phone until you choose to sign in. Delete a dog and it is gone from both the app and the account.

Keep In The Know,
Know What's In The Bowl

The In the Kibble newsletter. Useful emails for dog owners: what we find inside dog food, how to feed well, and a heads-up when a food is recalled.
DOUBLE OPT-IN // ONE CLICK TO STOP // NEVER SHARED