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In The Kibble
My dogs
BRAND

Abound

Owned by The Kroger Co.Since 2014Cincinnati, OH

RECIPES REVIEWED
20
AVG PROTEIN, DM, KIBBLE
29.6%
AVG STARCH, KIBBLE
38%
FDA RECALLS
2
LINES
Pro Vet Formulas 8 Wild Beginnings 4 Grain-free 2
THE LINES

Abound Lines, Reviewed

3 lines

Abound sorts its food into three lines. Grain-free pairs one kibble with one wet food, and neither lists grain. Pro Vet Formulas, the largest line, has seven kibbles and one wet puppy stew, split by life stage, breed size and purpose. Wild Beginnings has three kibbles and one wet pate, each with an animal protein listed first. Grain appears in every Pro Vet Formulas and Wild Beginnings recipe. All three lines include peas or lentils and potato.

The kibbles differ most in protein and starch. Wild Beginnings kibbles carry 30% to 34% protein as fed and average 30.7% estimated starch, below the catalog dry food average of 37.4%. They also draw on the widest mix of meats, including venison, duck and lamb. Pro Vet Formulas kibbles run 22% to 27% protein and average 40.1% starch. The Grain-free kibble shows 25% protein and 41% starch, with deboned salmon listed first.

Pro Vet Formulas

7 kibble · 1 wet food
Protein
24.9%
Fat
14.6%
Starch
40.1%
Kcal / cup
--

Average kibble, as fed

Pro Vet Formulas is Abound's grain-inclusive line of seven kibbles and one wet puppy stew, with recipes split by life stage, breed size and purpose. Every recipe contains grain, peas or lentils, and potato, and the kibbles run from 22% to 27% protein.

A good fit for: Owners who want grain in every recipe; Puppy owners wanting a matching chicken kibble and wet stew

Read the Pro Vet Formulas review

Wild Beginnings

3 kibble · 1 wet food
Protein
32.7%
Fat
15.7%
Starch
30.7%
Kcal / cup
--

Average kibble, as fed

Wild Beginnings is Abound's grain-inclusive line of three kibbles and one wet pate, each with an animal protein listed first. Every recipe also includes peas or lentils and potato, and the kibbles carry 30% to 34% protein as fed.

A good fit for: Owners wanting a grain-inclusive kibble with 30% to 34% protein; Households feeding puppies and adults the same All Life Stages kibble

Read the Wild Beginnings review

Grain-free

1 kibble · 1 wet food
Protein
25%
Fat
15%
Starch
41%
Kcal / cup
--

Average kibble, as fed

Abound Grain-free is a two-recipe line with one kibble and one wet food, and neither recipe lists grain. Both include peas or lentils and potato, with the kibble led by deboned salmon and the wet food led by chicken.

A good fit for: Owners who want a grain-free kibble labeled for all life stages; Owners looking for a salmon-first kibble that also includes chicken meal

Read the Grain-free review
WHICH LINE FITS

Choosing Between The Abound Lines

All recipes

20 foods matched · newest first
Abound Grain-free 2 recipes · See all
Abound Wild Beginnings 4 recipes · See all
DEEP DIVE

Inside The Abound Range

Across 20 recipes we review

Protein is close to the average kibble we review (29.6% on a dry matter basis).

100% of recipes lead with a meat, fish or egg ingredient (89% across the site).

25% of recipes are grain-free.

NUTRITION

How The Range Measures Up

this range, lowest to highest its average average of all 3,089 foods we review

Protein, dry matter 30% 24% to 38%
15%site avg 30%50%
Fat, dry matter 17% 13% to 18%
5%site avg 18%30%
Starch, as fed 38% 29% to 44%
10%site avg 37%60%
Kcal per cup 385 347 to 422
250site avg 395600

Starch is our estimate from the guaranteed analysis, since no manufacturer prints it. How we work it out

INGREDIENTS

What Goes In The Bowl

Egg 75% 31%
Chicken 65% 56%
Fish 55% 35%
Beef 30% 19%
Lamb 25% 14%
Turkey 15% 20%
Duck 5% 7%

Share of recipes that list each animal protein as an ingredient, not counting oils, fats or flavorings. Useful if your dog has a food sensitivity.

Ingredients Some Owners Avoid

By-products 0% 13%
Artificial colors 0% 1%
Chemical preservatives 35% 9%
Corn 0% 15%
Wheat 0% 13%
Soy 0% 10%

These are not unsafe. They are listed because readers ask about them.

LIFE STAGE
  • Adult7
  • All Life Stages5
  • Puppy2
  • Senior1
BREED SIZE
  • All Breeds13
  • Large Breed1
  • Small Breed1
SPECIAL DIETS
  • Grain-free (no wheat, corn, rice, barley or oats)5
Abound Wild Beginnings All Life Stages Chicken, Turkey & Duck Dry Dog Food MOST PROTEIN Abound Wild Beginnings All Life Stages Chicken, Turkey & Duck Dry Dog Food 37.8% dry matter Abound Wild Beginnings All Life Stages Salmon, Whitefish & Trout Dry Dog Food LEAST STARCH Abound Wild Beginnings All Life Stages Salmon, Whitefish & Trout Dry Dog Food 29% as fed Abound Adult Lamb & Brown Rice with Avocado Dry Dog Food FEWEST CALORIES Abound Adult Lamb & Brown Rice with Avocado Dry Dog Food 347 kcal per cup
THE COMPANY

About Abound

Owner
The Kroger Co.
Ownership
Subsidiary of a public company
Founded
2014
Headquarters
Cincinnati, OH

Who Makes It

Abound is a Kroger store brand of dog and cat food, sold through Kroger stores and Kroger Pickup and Delivery. The line includes Pro Vet Formulated, Wild Beginnings and grain-free recipes. Kroger says the food offers premium nutrition at an everyday low price, with meat, poultry or fish as the first ingredient. 1, 2

Where It Is Made

Kroger uses third-party manufacturers for Abound rather than making the food itself. Sunshine Mills, Inc. was named as the supplier of the Abound Chicken & Brown Rice recipe recalled in 2018. Kroger does not publicly list its current manufacturers. 3, 4

History

Abound launched in 2014 as a Kroger private-label pet food brand. In May 2024, Kroger redesigned the packaging and added new varieties, including Wild Beginnings and Pro Vet Formulated dry dog foods. 3, 1

Worth Knowing

In late 2018, Kroger divisions pulled Abound Chicken & Brown Rice Recipe dog food made by Sunshine Mills because it might contain elevated levels of vitamin D, which can cause kidney failure. No illnesses were reported, and the FDA has since terminated the recall. 4

  1. ir.kroger.com/news/news-details/2024/Kroger-Recognizes-National-Pet-Month-with-New-Abound-Pet-Food-Varieties/default.aspx
  2. prnewswire.com/news-releases/kroger-recognizes-national-pet-month-with-new-abound-pet-food-varieties-302156905.html
  3. dogster.com/dog-nutrition/abound-dog-food-review
  4. fda.gov/safety/recalls-market-withdrawals-safety-alerts/kroger-louisville-division-recalls-abound-chicken-and-brown-rice-dog-food-because-elevated-vitamin-d

Researched from the sources above. Spotted something out of date? Tell us.

RECALL HISTORY // ABOUND

2 FDA Recalls On Record

DEC 5, 2018
POTENTIALLY ELEVATED LEVELS OF VITAMIN D

Chicken & Brown Rice Recipe dog food

DEC 5, 2018
POTENTIALLY ELEVATED LEVELS OF VITAMIN D

Chicken & Brown Rice Recipe dog food

See the recall log

NEWS & PRESS

What Abound Has Announced

MAY 29, 2024
NEW PRODUCT Kroger revamps private label pet line

Grocery Dive reports that Kroger expanded Abound with new dog and cat food varieties and redesigned packaging, with more cat formulas and dog treats to come. Grocery Dive

MAY 29, 2024
NEW PRODUCT Kroger launches new Abound pet food products, redesigned packaging

Supermarket News covers the six new Abound products, including four dry dog food recipes, and the updated packaging. Supermarket News

MAY 28, 2024
NEW PRODUCT Kroger Recognizes National Pet Month with New Abound Pet Food Varieties

Kroger launched new Abound dog and cat foods in redesigned packaging. The dog foods include Wild Beginnings Beef, Venison & Lamb and three Pro Vet Formulated recipes: Healthy Weight, Skin & Coat and Small Breed. The Kroger Co.

All Abound news →

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