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In The Kibble
My dogs
BRAND

Gentle Giants

Privately heldNorco, CA

RECIPES REVIEWED
8
AVG PROTEIN, DM, KIBBLE
25.2%
AVG STARCH, KIBBLE
48%
FDA RECALLS
None since 2012

All recipes

8 foods matched · newest first
DEEP DIVE

Inside The Gentle Giants Range

Across 8 recipes we review

Protein runs lower than the average kibble we review (25.2% vs 30.1% on a dry matter basis).

Starch is higher than average, at 48% of the food as fed.

100% of recipes lead with a meat, fish or egg ingredient (89% across the site).

75% of recipes are grain-free.

NUTRITION

How The Range Measures Up

this range, lowest to highest its average average of all 3,089 foods we review

Protein, dry matter 25% 24% to 27%
15%site avg 30%50%
Fat, dry matter 10% 10% to 11%
5%site avg 18%30%
Starch, as fed 48% 45% to 49%
10%site avg 37%60%
Kcal per cup 355 350 to 358
250site avg 395600

Starch is our estimate from the guaranteed analysis, since no manufacturer prints it. How we work it out

INGREDIENTS

What Goes In The Bowl

Fish 50% 35%
Beef 38% 19%
Chicken 25% 56%
Egg 25% 31%
Turkey 13% 20%

Share of recipes that list each animal protein as an ingredient, not counting oils, fats or flavorings. Useful if your dog has a food sensitivity.

Ingredients Some Owners Avoid

By-products 0% 13%
Artificial colors 0% 1%
Chemical preservatives 0% 9%
Corn 0% 15%
Wheat 0% 13%
Soy 0% 10%

These are not unsafe. They are listed because readers ask about them.

LIFE STAGE
  • All Life Stages8
BREED SIZE
  • All Breeds8
SPECIAL DIETS
  • Grain-free (no wheat, corn, rice, barley or oats)6
THE COMPANY

About Gentle Giants

Ownership
Privately held
Headquarters
Norco, CA

Who Makes It

Gentle Giants is a natural, non-GMO dog and cat food brand sold by Gentle Giants Products of Norco, California, led by actor Burt Ward (President) and his wife Tracy Ward (CEO). The founders also run Gentle Giants Rescue, which the company says has rescued more than 15,500 dogs. The company says its mission is to help pets live longer, healthier lives. 1, 2, 3

Where It Is Made

Gentle Giants uses outside manufacturers rather than its own plants. A 2017 Daily Republic report said Performance Pet Products in Mitchell, South Dakota, makes the brand's canned dog food. The company's 2025 Canada announcement says food for Canadian retailers is made in Canada. 4, 5

History

Burt and Tracy Ward created the food after years of running a giant breed dog rescue, which they say they started in August 1994. Sources disagree on when the food launched, giving 2005, 2008 or 2009. In 2024 the brand expanded into Canada through Walmart stores, followed by Canadian pet store chains in 2025. 3, 6, 7, 5

Worth Knowing

Petful's recall tracker lists no Gentle Giants recalls. The company says its suppliers certify in writing that its ingredients are non-GMO. 8, 3

  1. gentlegiantsdogfood.com
  2. gentlegiantsdogfood.com/our-story.html
  3. gentlegiantsdogfood.com/frequently-asked-questions.html
  4. dglobe.com/news/robin-from-original-batman-uses-sd-manufacturer-to-make-high-end-dog-food
  5. gentlegiantsdogfood.com/gentle-giants-pet-foods-expands-into-pet-stores-throughout-canada.html
  6. dogfood.guide/gentle-giant
  7. pet-insight.com/gentle-giants-expands-pet-food-lines-into-canada
  8. petful.com/brands/gentle-giants-recall

Researched from the sources above. Spotted something out of date? Tell us.

RECALL HISTORY // GENTLE GIANTS

No Recalls In Our Record Since 2012

Our log holds FDA dog food recall notices from 2012 on, so this is not a guarantee that Gentle Giants has never had one. See the recall log

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