Protein is close to the average kibble we review (30.6% on a dry matter basis).
100% of recipes lead with a meat, fish or egg ingredient (89% across the site).
80% of recipes are grain-free.
this range, lowest to highest its average average of all 3,089 foods we review
Starch is our estimate from the guaranteed analysis, since no manufacturer prints it. How we work it out
Share of recipes that list each animal protein as an ingredient, not counting oils, fats or flavorings. Useful if your dog has a food sensitivity.
These are not unsafe. They are listed because readers ask about them.
Jinx is a Los Angeles-based premium pet food company that sells kibble, wet food, treats, toppers and, since 2025, a refrigerated line called Jinx Fresh. The company says its recipes use real meat as the main ingredient and contain no artificial preservatives, colors or flavors. Actor Chris Evans has been a partner and spokesperson since 2022. 1, 2, 3
Jinx food is made in the United States at plants in Georgia and Kansas, according to third-party reviews that cite the company. The brand says these facilities are certified to Global Food Safety Initiative standards. Jinx does not publicly say whether it owns the plants or uses contract manufacturers. 4, 5
Terri Rockovich, Sameer Mehta and Michael Kim co-founded Jinx in 2019, and it launched as a direct-to-consumer brand in January 2020 with backing from celebrity investors including Will Smith, Nas and Halsey. The company began selling in stores in 2022 through Walmart and later reached Target, Tractor Supply, Publix and, in 2025, PetSmart. In July 2025, Kyle Banahan took over from Rockovich as CEO. 6, 2, 3
Dog Food Advisor and Petful list no recalls for Jinx products. 5, 7
Researched from the sources above. Spotted something out of date? Tell us.
Our log holds FDA dog food recall notices from 2012 on, so this is not a guarantee that Jinx has never had one. See the recall log
CFO Graeme Fleckney talked about Jinx's growth to more than 10,000 retail locations and said the company was exploring a Series C round. CFO Brew
Jinx launched Jinx Fresh, a line of refrigerated rolls and meals sold only at Walmart, in turkey-and-salmon and chicken-and-turkey recipes. The line has eight items across two sizes. PR Newswire
Jinx expanded into about 1,500 PetSmart stores and named Kyle Banahan CEO, succeeding co-founder Terri Rockovich. The company said it was nearing $100 million in revenue. Modern Retail
Jinx launched Small Breed Salmon Kibble, Grass-Fed Lamb Kibble (its first poultry-free recipe), Bone Broth Stews, single-serve Homemades toppers and Kibble Sauce. Startup CPG
Ten everyday foods. Safe, In Moderation or Never. No googling, no second guesses. Then share your score with your friends, however embarrassing it turns out to be.
115 foods in the deck. Grapes are in there. So is cheese.
Ten foods, one at a time. Call each one Safe, In Moderation or Never, then flip the card to see if you had it right. The ones you miss are listed at the end.
Keys: 1 Safe 2 Moderation 3 Never Enter Next
Copied. Paste it anywhere your friends will see it.
Want the reason behind every answer? The 80-page e-book, $7.99
Now, is your dog's food any good?
Look it up: estimated starch, calories per cup and every ingredient, for 3,091 foods.
