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In The Kibble
My dogs
BRAND

Nulo

Privately heldSince 2009Austin, Texas

RECIPES REVIEWED
116
AVG PROTEIN, DM, KIBBLE
33.6%
AVG STARCH, KIBBLE
33%
FDA RECALLS
None since 2012
LINES
FreeStyle 39 MedalSeries 34 Nulo 23 Frontrunner 6 Challenger 5 Culinary Harvest 5
THE LINES

Nulo Lines, Reviewed

6 lines

Nulo

5 kibble · 9 wet food · 3 frozen food · 6 freeze-dried food
Protein
30%
Fat
15.8%
Starch
33.2%
Kcal / cup
407

Average kibble, as fed

Read the Nulo review

All recipes

116 foods matched · newest first
Nulo Nulo 23 recipes · See all
DEEP DIVE

Inside The Nulo Range

Across 116 recipes we review

Protein runs higher than the average kibble we review (33.6% vs 30.1% on a dry matter basis).

Starch is lower than average, at 33% of the food as fed.

100% of recipes lead with a meat, fish or egg ingredient (89% across the site).

72% of recipes are grain-free.

NUTRITION

How The Range Measures Up

this range, lowest to highest its average average of all 3,089 foods we review

Protein, dry matter 34% 30% to 39%
15%site avg 30%50%
Fat, dry matter 18% 8% to 20%
5%site avg 18%30%
Starch, as fed 33% 27% to 41%
10%site avg 37%60%
Kcal per cup 419 339 to 449
250site avg 395600

Starch is our estimate from the guaranteed analysis, since no manufacturer prints it. How we work it out

INGREDIENTS

What Goes In The Bowl

Turkey 56% 20%
Fish 55% 35%
Chicken 50% 56%
Egg 24% 31%
Beef 21% 19%
Lamb 20% 14%
Duck 10% 7%

Share of recipes that list each animal protein as an ingredient, not counting oils, fats or flavorings. Useful if your dog has a food sensitivity.

Ingredients Some Owners Avoid

By-products 0% 13%
Artificial colors 0% 1%
Chemical preservatives 13% 9%
Corn 0% 15%
Wheat 4% 13%
Soy 0% 10%

These are not unsafe. They are listed because readers ask about them.

LIFE STAGE
  • Adult49
  • Puppy15
  • All Life Stages11
  • Senior2
BREED SIZE
  • All Breeds87
  • Small Breed22
  • Large Breed7
SPECIAL DIETS
  • Grain-free (no wheat, corn, rice, barley or oats)84
Nulo Challenger Organic Ancient Grains Haddock, Salmon & Acadian Redfish Recipe Dry Dog Food MOST PROTEIN Nulo Challenger Organic Ancient Grains Haddock, Salmon & Acadian Redfish Recipe Dry Dog Food 38.9% dry matter Nulo Challenger Small Breed Organic Ancient Grains Haddock, Salmon & Acadian Redfish Recipe Dry Dog Food LEAST STARCH Nulo Challenger Small Breed Organic Ancient Grains Haddock, Salmon & Acadian Redfish Recipe Dry Dog Food 27% as fed Nulo FreeStyle Adult Trim Cod & Lentils Recipe Grain-Free Dry Dog Food FEWEST CALORIES Nulo FreeStyle Adult Trim Cod & Lentils Recipe Grain-Free Dry Dog Food 339 kcal per cup
THE COMPANY

About Nulo

Ownership
Privately held
Founded
2009
Headquarters
Austin, Texas

Who Makes It

Nulo is an Austin, Texas pet food company founded and led by CEO Michael Landa. It sells dry, wet, freeze-dried and cold-pressed foods for dogs and cats. The company says its recipes are high in animal protein, low in carbohydrates and include a patented probiotic. 1, 2, 3

Where It Is Made

Nulo says all of its products are made in the USA through its network of manufacturing partners, except for some wet foods such as pouches, mousses and select cans, which are made at a facility in Thailand. The company calls these facilities partners and does not say it owns them. 4

History

Nulo was founded in 2009 by Michael Landa, who had moved to Austin, Texas with his Labrador, Max, to start the company. In January 2023, pet nutrition scientist Dr. Greg Aldrich joined as COO, and his team developed Nulo's cold-pressed line. Nulo remains privately held. 3, 2, 1

Worth Knowing

The recall tracker Petful reports no Nulo recalls on record. Nulo is known for sponsoring Olympic athletes and was named Official Pet Nutrition Partner of Team Canada in 2025. 5, 6

  1. prnewswire.com/news-releases/nulo-launches-the-nulo-summer-games-presented-by-petco-a-contest-to-find-americas-top-pet-athletes-302835672.html
  2. linkedin.com/company/nulopetfood
  3. nulo.com/our-story
  4. nulo.com/faq
  5. petful.com/brands/nulo-recall
  6. olympic.ca/press/nulo-named-official-pet-nutrition-partner-of-team-canada

Researched from the sources above. Spotted something out of date? Tell us.

RECALL HISTORY // NULO

No Recalls In Our Record Since 2012

Our log holds FDA dog food recall notices from 2012 on, so this is not a guarantee that Nulo has never had one. See the recall log

NEWS & PRESS

What Nulo Has Announced

JUL 28, 2026
NEWS Nulo Launches the Nulo Summer Games Presented by Petco, a Contest to Find America's Top Pet Athletes

Nulo launched a nationwide contest with Petco inviting owners to submit photos or videos of their athletic dogs and cats. The six winners get Team Nulo endorsement contracts. PR Newswire

OCT 22, 2025
NEWS Nulo Pet Food donates 100,000 pet meals to Humane World for Animals' More Than a Pet campaign

Nulo donated 100,000 meals, which were given out at a Los Angeles community event. The donation came from its Paws for a Cause campaign. Humane World for Animals

OCT 16, 2025
NEWS U.S. Figure Skating Welcomes Nulo as Official Pet Food Sponsor

U.S. Figure Skating named Nulo its Official Pet Food partner ahead of the 2026 Winter Olympics. Nulo will also run a pet therapy area at the 2026 U.S. Championships. U.S. Figure Skating

SEP 9, 2025
CORPORATE Nulo Named Official Pet Nutrition Partner of Team Canada

The Canadian Olympic Committee signed a four-year partnership making Nulo Team Canada's official pet nutrition partner through the 2026 and 2028 Olympic Games. Canadian Olympic Committee

APR 15, 2025
NEWS Nulo Launches National Effort to Support Humane World's 'More Than a Pet' Campaign

From April 15 to June 30, Nulo donated one meal to Humane World for Animals for each bag of Nulo dry food bought at more than 450 participating retailers. EZ Newswire

MAR 27, 2025
NEW PRODUCT Nulo Cold Pressed Answers Shelf-Stable Raw Trend

Nulo promoted its Cold Pressed line in beef, salmon, chicken and turkey. The company says the food is 85% animal ingredients by weight and cooked at about 140 degrees F. BlogPaws

MAR 26, 2025
NEW PRODUCT Nulo Investing in its Highest Volume Business

Nulo added two dog recipes to its FreeStyle kibble line, Small Breed Beef & Sweet Potato and Limited+ Lamb. Both began shipping in April 2025. BlogPaws

JUL 18, 2024
NEWS Nulo Pays Tribute to Pets, Debuting Television Spot Showcasing the Role These Companions Play in the Lives of Elite Athletes

Nulo debuted a TV spot in its Fuel Incredible campaign featuring athletes such as Simone Biles and Caeleb Dressel with their pets. PR Newswire

All Nulo news →

HEAD TO HEAD

Nulo Compared With Other Brands

Nulo vs Orijen Nulo vs Acana

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