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In The Kibble
My dogs
BRAND

Primal

Owned by Pure Treats Inc.Since 2001Fairfield, California

RECIPES REVIEWED
7
AVG PROTEIN, DM, KIBBLE
27.2%
AVG STARCH, KIBBLE
37%
FDA RECALLS
None since 2012

All recipes

7 foods matched · newest first
DEEP DIVE

Inside The Primal Range

Across 7 recipes we review

Protein runs lower than the average kibble we review (27.2% vs 30.1% on a dry matter basis).

100% of recipes lead with a meat, fish or egg ingredient (89% across the site).

100% of recipes are grain-free.

NUTRITION

How The Range Measures Up

this range, lowest to highest its average average of all 3,089 foods we review

Protein, dry matter 27% 27% to 27%
15%site avg 30%50%
Fat, dry matter 23% 23% to 23%
5%site avg 18%30%
Starch, as fed 37% 37% to 37%
10%site avg 37%60%

Starch is our estimate from the guaranteed analysis, since no manufacturer prints it. How we work it out

INGREDIENTS

What Goes In The Bowl

Fish 71% 35%
Beef 43% 19%
Turkey 43% 20%
Chicken 29% 56%
Duck 14% 7%
Egg 14% 31%
Venison 14% 2%

Share of recipes that list each animal protein as an ingredient, not counting oils, fats or flavorings. Useful if your dog has a food sensitivity.

Ingredients Some Owners Avoid

By-products 0% 13%
Artificial colors 0% 1%
Chemical preservatives 0% 9%
Corn 0% 15%
Wheat 0% 13%
Soy 0% 10%

These are not unsafe. They are listed because readers ask about them.

LIFE STAGE
  • All Life Stages4
  • Puppy2
  • Adult1
BREED SIZE
  • All Breeds7
SPECIAL DIETS
  • Grain-free (no wheat, corn, rice, barley or oats)7
THE COMPANY

About Primal

Owner
Pure Treats Inc.
Ownership
Subsidiary of a private company
Founded
2001
Headquarters
Fairfield, California

Who Makes It

Primal is a raw pet food brand made by Primal Pet Foods, which sells frozen and freeze-dried raw foods, toppers and treats for dogs and cats. Since February 2026 it has been owned by Pure Treats Inc., the Montreal-based maker of PureBites treats. 1, 2

Where It Is Made

Primal makes its food in company-owned plants. When Pure Treats bought the business, the deal included Primal's manufacturing plants in Abilene, Texas and Montrose, Colorado, and the Kibble in the Raw line is made at the Abilene facility. 1, 3

History

Matt Koss founded Primal Pet Foods in 2001. Kinderhook Industries bought the company in August 2021 and combined it with Prairie Dog Pet Products to form Primal Pet Group. Kinderhook sold Primal to Pure Treats Inc. in February 2026. 3, 4, 1

Worth Knowing

In July 2022 Primal recalled one lot of Raw Frozen Primal Patties for Dogs, Beef Formula, because of possible Listeria monocytogenes contamination. The FDA later sent the company a warning letter connected to that recall. 5, 6

  1. just-food.com/news/pure-treats-buys-primal-pet-foods-from-private-equity-owners
  2. pet-insight.com/primal-pet-foods-is-acquired-by-pure-treats
  3. petage.com/primal-pet-foods-to-launch-industry-changing-product-innovation-for-dogs-kibble-in-the-raw
  4. globalpetindustry.com/news/kinderhook-acquires-primal-pet-foods
  5. petfoodindustry.com/news-newsletters/pet-food-news/article/15468972/primal-pet-foods-recalls-one-lot-of-frozen-raw-dog-food
  6. petfoodindustry.com/news-newsletters/pet-food-news/article/15469665/fda-issues-warning-letter-to-primal-pet-foods-after-recall

Researched from the sources above. Spotted something out of date? Tell us.

RECALL HISTORY // PRIMAL

No Recalls In Our Record Since 2012

Our log holds FDA dog food recall notices from 2012 on, so this is not a guarantee that Primal has never had one. See the recall log

NEWS & PRESS

What Primal Has Announced

FEB 20, 2026
CORPORATE Pure Treats buys Primal Pet Foods from private-equity owners

Montreal-based Pure Treats bought Fairfield, California-based Primal Pet Foods from Kinderhook Industries for an undisclosed price. Just Food

FEB 19, 2026
CORPORATE Primal Pet Foods is Acquired by Pure Treats

Pure Treats Inc., parent of PureBites, acquired Primal Pet Foods from Kinderhook Industries. The combined business operates as Pure Treats Primal Pet Group. Pet Insight

FEB 19, 2026
CORPORATE PureBites Acquires Primal Pet Foods, Strengthens Raw Portfolio

The acquisition adds Primal's plants in Abilene, Texas and Montrose, Colorado to Pure Treats' operations. Financial terms were not disclosed. International Pet Food

SEP 30, 2025
NEWS Primal Pet Foods Launches 'More Time In Their Prime' Campaign

Primal launched a brand campaign promoting raw feeding for dogs and cats, created with The Brandon Agency. The campaign runs across digital, social and retail channels. Pets+ (petsplusmag.com)

DEC 19, 2023
NEW PRODUCT Primal Pet Foods to Launch Industry Changing Product Innovation for Dogs, Kibble in the Raw

Primal announced Kibble in the Raw for dogs in five recipes, with shipping starting in January 2024. The company said the line is made at its Abilene, Texas facility. Pet Age

All Primal news →

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