Primal
Inside The Primal Range
Protein runs lower than the average kibble we review (27.2% vs 30.1% on a dry matter basis).
100% of recipes lead with a meat, fish or egg ingredient (89% across the site).
100% of recipes are grain-free.
How The Range Measures Up
this range, lowest to highest its average average of all 3,089 foods we review
Starch is our estimate from the guaranteed analysis, since no manufacturer prints it. How we work it out
What Goes In The Bowl
Share of recipes that list each animal protein as an ingredient, not counting oils, fats or flavorings. Useful if your dog has a food sensitivity.
Ingredients Some Owners Avoid
These are not unsafe. They are listed because readers ask about them.
- All Life Stages4
- Puppy2
- Adult1
- All Breeds7
- Grain-free (no wheat, corn, rice, barley or oats)7
About Primal
- Owner
- Pure Treats Inc.
- Ownership
- Subsidiary of a private company
- Founded
- 2001
- Headquarters
- Fairfield, California
Who Makes It
Primal is a raw pet food brand made by Primal Pet Foods, which sells frozen and freeze-dried raw foods, toppers and treats for dogs and cats. Since February 2026 it has been owned by Pure Treats Inc., the Montreal-based maker of PureBites treats. 1, 2
Where It Is Made
Primal makes its food in company-owned plants. When Pure Treats bought the business, the deal included Primal's manufacturing plants in Abilene, Texas and Montrose, Colorado, and the Kibble in the Raw line is made at the Abilene facility. 1, 3
History
Matt Koss founded Primal Pet Foods in 2001. Kinderhook Industries bought the company in August 2021 and combined it with Prairie Dog Pet Products to form Primal Pet Group. Kinderhook sold Primal to Pure Treats Inc. in February 2026. 3, 4, 1
Worth Knowing
In July 2022 Primal recalled one lot of Raw Frozen Primal Patties for Dogs, Beef Formula, because of possible Listeria monocytogenes contamination. The FDA later sent the company a warning letter connected to that recall. 5, 6
- just-food.com/news/pure-treats-buys-primal-pet-foods-from-private-equity-owners
- pet-insight.com/primal-pet-foods-is-acquired-by-pure-treats
- petage.com/primal-pet-foods-to-launch-industry-changing-product-innovation-for-dogs-kibble-in-the-raw
- globalpetindustry.com/news/kinderhook-acquires-primal-pet-foods
- petfoodindustry.com/news-newsletters/pet-food-news/article/15468972/primal-pet-foods-recalls-one-lot-of-frozen-raw-dog-food
- petfoodindustry.com/news-newsletters/pet-food-news/article/15469665/fda-issues-warning-letter-to-primal-pet-foods-after-recall
Researched from the sources above. Spotted something out of date? Tell us.
No Recalls In Our Record Since 2012
Our log holds FDA dog food recall notices from 2012 on, so this is not a guarantee that Primal has never had one. See the recall log
What Primal Has Announced
Montreal-based Pure Treats bought Fairfield, California-based Primal Pet Foods from Kinderhook Industries for an undisclosed price. Just Food
Pure Treats Inc., parent of PureBites, acquired Primal Pet Foods from Kinderhook Industries. The combined business operates as Pure Treats Primal Pet Group. Pet Insight
The acquisition adds Primal's plants in Abilene, Texas and Montrose, Colorado to Pure Treats' operations. Financial terms were not disclosed. International Pet Food
Primal launched a brand campaign promoting raw feeding for dogs and cats, created with The Brandon Agency. The campaign runs across digital, social and retail channels. Pets+ (petsplusmag.com)
Primal announced Kibble in the Raw for dogs in five recipes, with shipping starting in January 2024. The company said the line is made at its Abilene, Texas facility. Pet Age
Think You Know What Your Dog Can Eat?
Ten everyday foods. Safe, In Moderation or Never. No googling, no second guesses. Then share your score with your friends, however embarrassing it turns out to be.
115 foods in the deck. Grapes are in there. So is cheese.
Think You
Know?
Ten foods, one at a time. Call each one Safe, In Moderation or Never, then flip the card to see if you had it right. The ones you miss are listed at the end.
Keys: 1 Safe 2 Moderation 3 Never Enter Next
Copied. Paste it anywhere your friends will see it.
Want the reason behind every answer? The 80-page e-book, $7.99
Now, is your dog's food any good?
Look it up: estimated starch, calories per cup and every ingredient, for 3,091 foods.