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In The Kibble
My dogs
BRAND

Pure Balance

Owned by Walmart Inc.Since 2012Bentonville, AR

RECIPES REVIEWED
12
AVG PROTEIN, DM, KIBBLE
29.3%
AVG STARCH, KIBBLE
37%
FDA RECALLS
None since 2012
LINES
Pro+ 7 Wild & Free 1
THE LINES

Pure Balance Lines, Reviewed

2 lines

All recipes

12 foods matched · newest first
Pure Balance Pro+ 7 recipes · See all
DEEP DIVE

Inside The Pure Balance Range

Across 12 recipes we review

Protein is close to the average kibble we review (29.3% on a dry matter basis).

100% of recipes lead with a meat, fish or egg ingredient (89% across the site).

33% of recipes are grain-free.

NUTRITION

How The Range Measures Up

this range, lowest to highest its average average of all 3,089 foods we review

Protein, dry matter 29% 27% to 30%
15%site avg 30%50%
Fat, dry matter 17% 17% to 19%
5%site avg 18%30%
Starch, as fed 37% 35% to 40%
10%site avg 37%60%
Kcal per cup 378 324 to 416
250site avg 395600

Starch is our estimate from the guaranteed analysis, since no manufacturer prints it. How we work it out

INGREDIENTS

What Goes In The Bowl

Chicken 75% 56%
Egg 50% 31%
Fish 42% 35%
Turkey 17% 20%
Beef 8% 19%
Lamb 8% 14%
Pork 8% 11%

Share of recipes that list each animal protein as an ingredient, not counting oils, fats or flavorings. Useful if your dog has a food sensitivity.

Ingredients Some Owners Avoid

By-products 0% 13%
Artificial colors 0% 1%
Chemical preservatives 0% 9%
Corn 0% 15%
Wheat 0% 13%
Soy 0% 10%

These are not unsafe. They are listed because readers ask about them.

LIFE STAGE
  • All Life Stages6
  • Puppy3
  • Adult2
  • Senior1
BREED SIZE
  • All Breeds11
  • Large Breed1
SPECIAL DIETS
  • Grain-free (no wheat, corn, rice, barley or oats)4
Pure Balance Chicken & Brown Rice Recipe Dry Dog Food MOST PROTEIN Pure Balance Chicken & Brown Rice Recipe Dry Dog Food 30.0% dry matter Pure Balance Grain-Free & Poultry-Free Lamb & Fava Bean Recipe Dry Dog Food LEAST STARCH Pure Balance Grain-Free & Poultry-Free Lamb & Fava Bean Recipe Dry Dog Food 35% as fed Pure Balance Wild & Free Grain-Free Salmon & Pea Recipe Dry Dog Food FEWEST CALORIES Pure Balance Wild & Free Grain-Free Salmon & Pea Recipe Dry Dog Food 376 kcal per cup
THE COMPANY

About Pure Balance

Owner
Walmart Inc.
Ownership
Subsidiary of a public company
Founded
2012
Headquarters
Bentonville, AR

Who Makes It

Pure Balance is a Walmart private label brand of dog and cat food sold exclusively through Walmart. Its lines include the vet-formulated Pro+ range and the grain-free Wild & Free range, and Walmart describes Pro+ as priced lower than similar premium pet foods. 1, 2

History

Walmart launched Pure Balance on August 14, 2012 as its first ultra-premium dry dog food, starting with Chicken & Brown Rice and Lamb & Brown Rice recipes in more than 2,900 stores. On May 3, 2021, Walmart added Pure Balance PRO+, a vet-formulated line with five dry dog formulas and four cat formulas. 3, 1

Worth Knowing

Petful reports that it found no Pure Balance recalls on record. 4

  1. corporate.walmart.com/news/2021/05/03/walmart-is-helping-pets-live-better-too
  2. walmart.com/ip/Pure-Balance-Wild-Free-Salmon-Pea-Recipe-Dry-Dog-Food-Grain-Free-24-lbs/590208360
  3. corporate.walmart.com/news/2012/08/14/walmart-launches-first-ultra-premium-dog-food-brand-pure-balance
  4. petful.com/brands/pure-balance-recall

Researched from the sources above. Spotted something out of date? Tell us.

RECALL HISTORY // PURE BALANCE

No Recalls In Our Record Since 2012

Our log holds FDA dog food recall notices from 2012 on, so this is not a guarantee that Pure Balance has never had one. See the recall log

Keep In The Know,
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