Skip to content
In The Kibble
My dogs
BRAND

Pure Balance

Owned by Walmart Inc.Since 2012Bentonville, AR

RECIPES REVIEWED
6
AVG PROTEIN, DM
29.3%
AVG STARCH
37%
FDA RECALLS
None
LINES
Pro+ 1 Wild & Free 1

All recipes

6 foods matched · newest first
DEEP DIVE

Inside The Pure Balance Range

Across 6 recipes we review

Protein runs lower than the average food we review (29.3% vs 31.9% on a dry matter basis).

Starch is higher than average, at 37% of the food as fed.

100% of recipes lead with a meat, fish or egg ingredient (91% across the site).

50% of recipes are grain-free.

NUTRITION

How The Range Measures Up

this range, lowest to highest its average average of all 1,774 foods we review

Protein, dry matter 29% 27% to 30%
15%site avg 32%50%
Fat, dry matter 17% 17% to 19%
5%site avg 16%30%
Starch, as fed 37% 35% to 40%
10%site avg 34%60%
Kcal per cup 378 324 to 416
250site avg 390600

Starch is our estimate from the guaranteed analysis, since no manufacturer prints it. How we work it out

INGREDIENTS

What Goes In The Bowl

Chicken 67% 58%
Egg 67% 31%
Fish 33% 43%
Lamb 17% 16%

Share of recipes that list each animal protein as an ingredient, not counting oils, fats or flavorings. Useful if your dog has a food sensitivity.

Ingredients Some Owners Avoid

By-products 0% 14%
Artificial colors 0% 2%
Chemical preservatives 0% 12%
Corn 0% 20%
Wheat 0% 15%
Soy 0% 11%

These are not unsafe. They are listed because readers ask about them.

LIFE STAGE
  • All Life Stages4
  • Puppy2
BREED SIZE
  • All Breeds5
  • Large Breed1
SPECIAL DIETS
  • Grain-free (no wheat, corn, rice, barley or oats)3
Pure Balance Chicken & Brown Rice Recipe Dry Dog Food MOST PROTEIN Pure Balance Chicken & Brown Rice Recipe Dry Dog Food 30.0% dry matter Pure Balance Grain-Free & Poultry-Free Lamb & Fava Bean Recipe Dry Dog Food LEAST STARCH Pure Balance Grain-Free & Poultry-Free Lamb & Fava Bean Recipe Dry Dog Food 35% as fed Pure Balance Wild & Free Grain-Free Salmon & Pea Recipe Dry Dog Food FEWEST CALORIES Pure Balance Wild & Free Grain-Free Salmon & Pea Recipe Dry Dog Food 376 kcal per cup
THE COMPANY

About Pure Balance

Owner
Walmart Inc.
Ownership
Subsidiary of a public company
Founded
2012
Headquarters
Bentonville, AR

Who Makes It

Pure Balance is a Walmart private label brand of dog and cat food sold exclusively through Walmart. Its lines include the vet-formulated Pro+ range and the grain-free Wild & Free range, and Walmart describes Pro+ as priced lower than similar premium pet foods. 1, 2

History

Walmart launched Pure Balance on August 14, 2012 as its first ultra-premium dry dog food, starting with Chicken & Brown Rice and Lamb & Brown Rice recipes in more than 2,900 stores. On May 3, 2021, Walmart added Pure Balance PRO+, a vet-formulated line with five dry dog formulas and four cat formulas. 3, 1

Worth Knowing

Petful reports that it found no Pure Balance recalls on record. 4

  1. corporate.walmart.com/news/2021/05/03/walmart-is-helping-pets-live-better-too
  2. walmart.com/ip/Pure-Balance-Wild-Free-Salmon-Pea-Recipe-Dry-Dog-Food-Grain-Free-24-lbs/590208360
  3. corporate.walmart.com/news/2012/08/14/walmart-launches-first-ultra-premium-dog-food-brand-pure-balance
  4. petful.com/brands/pure-balance-recall

Researched from the sources above. Spotted something out of date? Tell us.

RECALL HISTORY // PURE BALANCE

No FDA Recalls On Record

We have not matched any FDA recall to Pure Balance. We check the FDA feed daily. See the recall log

Keep In The Know,
Know What's In The Bowl

Dog food guidance, ingredient deep dives, and nutrition news worth knowing.