Protein is close to the average wet food we review (43.6% on a dry matter basis).
100% of recipes lead with a meat, fish or egg ingredient (89% across the site).
100% of recipes are grain-free.
this range, lowest to highest its average average of all 3,089 foods we review
Starch is our estimate from the guaranteed analysis, since no manufacturer prints it. How we work it out
Share of recipes that list each animal protein as an ingredient, not counting oils, fats or flavorings. Useful if your dog has a food sensitivity.
These are not unsafe. They are listed because readers ask about them.
ZIWI, sold under the ZIWI Peak name, is a New Zealand pet food company known for air-dried dog and cat food, along with canned food and Steam & Dried recipes. The company says its recipes use high inclusions of ethically sourced New Zealand meat, organs and seafood. The United States is its largest market, at about 40 percent of revenue. 1, 2
ZIWI makes its food in New Zealand in company-run facilities, including a large kitchen at Awatoto in Napier that opened in 2022. Its careers site also lists a kitchen in Burnham, Christchurch and a freeze-drying plant in Hastings. 3, 2
ZIWI started in Mount Maunganui, New Zealand. In September 2021, Hong Kong private equity firm FountainVest Partners agreed to buy the company. In 2022, ZIWI agreed to buy Hastings-based Freeze Dried Foods NZ and its subsidiary Kiwigarden. 4, 5
Cyclone Gabrielle badly damaged the Awatoto facility in February 2023, and it had to be rebuilt. In April 2025 ZIWI slowed production there, citing weaker global demand. 2
Researched from the sources above. Spotted something out of date? Tell us.
Our log holds FDA dog food recall notices from 2012 on, so this is not a guarantee that ZIWI has never had one. See the recall log
ZIWI slowed production at its Awatoto plant in Napier, citing lower global demand and an avian influenza outbreak in New Zealand. The article says the US is ZIWI's largest market. NZ Herald
A profile of ZIWI covering its Z-MicroSteam process, how it sources ingredients, and its new New Zealand kitchen. Pet Age
Ten everyday foods. Safe, In Moderation or Never. No googling, no second guesses. Then share your score with your friends, however embarrassing it turns out to be.
115 foods in the deck. Grapes are in there. So is cheese.
Ten foods, one at a time. Call each one Safe, In Moderation or Never, then flip the card to see if you had it right. The ones you miss are listed at the end.
Keys: 1 Safe 2 Moderation 3 Never Enter Next
Copied. Paste it anywhere your friends will see it.
Want the reason behind every answer? The 80-page e-book, $7.99
Now, is your dog's food any good?
Look it up: estimated starch, calories per cup and every ingredient, for 3,091 foods.
