Skip to content
In The Kibble
My dogs

Ingredient file // Ingredient

Carotene

A plant pigment that the body converts into vitamin A.

Our read // In our catalog

In 1 of every 59 foods we track

Share of foods that list it

2%

43 of the 2,533 foods with an ingredient list on file, from 2 brands. 42 dry dog food, 1 wet dog food.

Each square is 1% of the catalog

Where it sits on the label

Median position 32. In the top five of 0 foods, so it is usually a minor ingredient.

Top five List position, heaviest first

Above the salt

0%

Usually listed after the salt, which caps it at roughly 1% of the recipe in 100% of foods.

Price per lb

Foods with it $3.52
All foods $3.23

Median of the cheapest bag price across 30 priced foods, 9% above the catalog. The price is the food's, not the ingredient's.

Who leans on it

84%

of the foods that list it are from Royal Canin. 2 brands use it in total.

What it is

Why it turns up in dog food

  • Acts as an antioxidant and serves as a safe precursor to vitamin A, since the body only converts what it needs.

Who uses it

Brands, best sellers and the company it keeps

Top brands, by foods that list it

  1. Royal Canin 36
  2. Eukanuba 7

Amazon best sellers that list it

  1. #75 Royal Canin Small Puppy Dry Dog Food

Rank on Amazon's dog food best seller list, checked October 2026.

Usually listed with, share of the foods that list it

  1. Chicken By-Product Meal 95%
  2. Natural Flavor 95%
  3. Brewers Rice 93%
  4. Chicken Fat 91%
  5. Wheat Gluten 91%
  6. Dried Plain Beet Pulp 88%
  7. Corn 86%
  8. Fish Oil 40%
  9. Corn Gluten Meal 37%
  10. Vegetable Oil 35%
  11. Wheat 30%
  12. Brown Rice 28%
An ingredient on its own tells you very little. What matters is how much of it there is and where it sits in the list. That is why we weigh the top five rather than reacting to any single name further down. Back to the wiki

Keep In The Know,
Know What's In The Bowl

The In the Kibble newsletter. Useful emails for dog owners: what we find inside dog food, how to feed well, and a heads-up when a food is recalled.
DOUBLE OPT-IN // ONE CLICK TO STOP // NEVER SHARED