Ingredient file // Named animal protein
Chicken Flavor
A flavoring derived from chicken, applied to improve taste.
Our read // In our catalog
In 1 of every 36 foods we track
Share of foods that list it
3%
87 of the 3,110 foods with an ingredient list on file, from 18 brands. 68 dry dog food, 17 dog food topper, 2 wet dog food.
Each square is 1% of the catalog
Where it sits on the label
Median position 10. In the top five of 6 foods, so it is usually a supporting ingredient.
0
1st
0
2-3
6
4-5
48
6-10
30
11-20
3
21+
Top five
List position, heaviest first
Above the salt
Almost always listed before the salt, so there is more of it than a pinch.
Price per lb
Foods with it
$4.29
All foods
$3.25
Median of the cheapest bag price across 58 priced foods, 32% above the catalog. The price is the food's, not the ingredient's.
Who leans on it
20%
of the foods that list it are from Stella & Chewy's. 18 brands use it in total.
What it is
Why it turns up in dog food
- Included to make food more appealing, which helps fussy dogs eat consistently. It contributes flavor rather than measurable nutrition.
Who uses it
Brands, best sellers and the company it keeps
Top brands, by foods that list it
Plus 8 more brands.
Amazon best sellers that list it
Rank on Amazon's dog food best seller list, checked October 2026.
Usually listed with, share of the foods that list it
- Chicken 70%
- Chicken Fat 57%
- Chicken Meal 49%
- Chicken Liver 39%
- Peas 29%
- Flaxseed 25%
- Lentils 22%
- Turkey 21%
- Tomato Pomace 20%
- Oatmeal 18%
- Barley 17%
- Turkey Meal 15%
On the shelf
Foods that list it
87 foods in our reviews list it. Here are some of them.
Eukanuba Breed Specific Adult German Shepherd Dry Dog Food25.6% proteinInaba Churu Meal Chicken Recipe Grain-Free Dog Food Topper46.7% proteinInaba Churu Meal Chicken with Beef Recipe Grain-Free Dog Food Topper46.7% proteinInaba Churu Meal Chicken with Cheese Recipe Grain-Free Dog Food Topper46.7% proteinInaba Churu Meal Chicken with Pumpkin Recipe Grain-Free Dog Food Topper46.7% proteinZignature Inception Chicken Recipe Food Can Wet Dog Food36.4% protein
Show 55 more
The Honest Kitchen Whole Food Clusters Grain Free Chicken Protein Plus Clusters Dry Dog Food36.4% proteinBrutus Broth Brutus Bone Broth for Dogs - Chicken Dog Food Topper62.5% proteinOrijen Amazing Grains, Fit & Trim Dry Dog Food47.7% proteinOrijen Amazing Grains, Puppy Large Dry Dog Food43.2% proteinAcana Butcher’s Favorites, Free-Run Poultry & Liver Recipe Dry Dog Food40.9% proteinPurina Beneful (Freshly Prepared Toppers and Bone Broths) Beneful Freshly Prepared Toppers Beef Recipe Dog Food Topper40.0% proteinAcana Wholesome Grains Healthy Grains Puppy Recipe Dry Dog Food31.8% proteinAcana Wholesome Grains, Large Breed Puppy Recipe Dry Dog Food30.7% proteinInaba Churu Sprinkles Chicken and Vegetables Recipe Grain-Free Dog Food Topper80.0% proteinInaba Churu Sprinkles Chicken Recipe Grain-Free Dog Food Topper80.0% proteinInaba Churu Sprinkles Chicken and Cheese Recipe Grain-Free Dog Food Topper80.0% proteinInaba Churu Sprinkles Chicken and Beef Recipe Grain-Free Dog Food Topper80.0% proteinStella & Chewy’s SuperBlends Chicken & Salmon Dry Puppy Food: Raw Coated Oven Baked Kibble with Superfoods, Antioxidants & Probiotics Dry Dog Food31.8% proteinIams Adult Chicken Chunks IN Gravy Wet Dog Food44.4% proteinThe Honest Kitchen Whole Grain Lamb Clusters Dry Dog Food26.1% proteinThe Honest Kitchen Whole Grain Turkey & Chicken Essential Clusters Dry Dog Food25.0% proteinStella & Chewy’s Wild Red Grain Free : Whole Prey Prairie Poultry Recipe, Raw Coated/Raw Blend Dry Dog Food40.9% proteinOrijen Original Small Breed Puppy With WholePrey Nutrition Grain-Free Dry Dog Food43.2% proteinAbound All Life Stages Chicken & Brown Rice Dry Dog Food28.4% proteinNulo MedalSeries Weight Management Chicken & Sweet Potato Recipe Grain-Free Dry Dog Food33.3% proteinNulo MedalSeries Senior Chicken & Lentils Recipe Grain-Free Dry Dog Food33.3% proteinNulo MedalSeries Limited+ MedalSeries Limited Ingredient Diet Chicken Recipe Grain-Free Dry Dog Food33.3% proteinNulo MedalSeries Chicken & Peas Recipe Grain-Free Dry Dog Food35.6% proteinStella & Chewy’s Raw Coated Kibble Wild Red Raw Coated Wholesome Grains Prairie Recipe Dry Dog Food39.8% proteinStella & Chewy’s SuperBlends Chicken & Duck : Raw Coated Oven Baked Kibble with Superfoods, Antioxidants & Probiotics Dry Dog Food29.5% proteinStella & Chewy’s SuperBlends Raw Blend Puppy Kibble: Chicken, Salmon + Superfoods Dry Dog Food33.0% proteinStella & Chewy’s SuperBlends Chicken & Duck : Raw Coated/Raw Blend Oven Baked Kibble with Superfoods, Antioxidants & Probiotics Dry Dog Food30.7% proteinStella & Chewy’s Wild Red Grain Free Puppy Food: Whole Prey Prairie Poultry Recipe, Raw Coated Dry Dog Food40.9% proteinAcana Wholesome Grains, Small Breed Recipe Dry Dog Food30.7% proteinAbound All Life Stages Superfood Blend Salmon, Egg & Pumpkin Dry Dog Food29.5% proteinAbound Grain Free All Life Stages Salmon & Sweet Potato Dry Dog Food27.8% proteinNulo MedalSeries Puppy Chicken & Sweet Potato Recipe Grain-Free Dry Dog Food35.6% proteinStella & Chewy’s Raw Coated Wholesome Grains Chicken Pumpkin & Quinoa Puppy Dry Dog Food33.0% proteinGo! Solutions Skin + Coat Care Chicken Recipe Dry Dog Food26.7% proteinGo! Solutions Carnivore Grain-Free Chicken, Turkey + Duck Senior Recipe Dry Dog Food35.6% proteinEvanger’s Grain-Free Chicken with Sweet Potato and Pumpkin Recipe Dry Dog Food36.3% proteinAcana Highest Protein Meadowland Recipe Grain-Free Dry Dog Food37.5% proteinAcana Wholesome Grains Free-Run Poultry & Grains Recipe Dry Dog Food30.7% proteinAcana Light & Fit Recipe Grain-Free Dry Dog Food37.5% proteinAcana Free-Run Poultry Recipe Grain-Free Dry Dog Food33.0% proteinAcana Puppy Recipe Grain-Free Dry Dog Food35.2% proteinWellness Core RawRev Wholesome Grains Puppy Food Formula + 100% Raw Turkey Dry Dog Food42.2% proteinWellness Core Wholesome Grains Puppy Dry Dog Food40.0% proteinTiki Dog Aloha Petites Flavor Booster Tuna Bisque Dog Food Topper53.8% proteinTiki Dog Aloha Petites Flavor Booster Pork Bisque Dog Food Topper40.0% proteinTiki Dog Aloha Petites Flavor Booster Chicken Bisque Dog Food Topper43.8% proteinTiki Dog Aloha Petites Flavor Booster Beef Bisque Dog Food Topper42.9% proteinTiki Dog Aloha Petites Flavor Booster Salmon Bisque Grain-Free Dog Food Topper40.0% proteinTiki Dog Aloha Petites Flavor Booster Lamb Bisque Grain-Free Dog Food Topper40.0% proteinTiki Dog Aloha Petites Flavor Booster Duck Bisque Grain-Free Dog Food Topper50.0% proteinTiki Dog Aloha Petites for Puppies Chicken, Peas & Lentils Luau Grain-Free Dry Dog Food33.3% proteinTiki Dog Aloha Petites Fish Luau Grain-Free Dry Dog Food29.1% proteinTiki Dog Aloha Petites Lamb Luau Grain-Free Dry Dog Food28.9% proteinTiki Dog Aloha Petites Duck Luau Grain-Free Dry Dog Food28.9% proteinTiki Dog Aloha Petites Chicken Luau Grain-Free Dry Dog Food30.5% proteinOn labels as
Other names for this
Manufacturers do not all use the same wording. These all mean the same thing.
Natural Chicken Flavor
An ingredient on its own tells you very little.
What matters is how much of it there is and where it sits in the list. That is why we weigh
the top five rather than reacting to any single name further down.
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