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In The Kibble
My dogs

Ingredient file // Ingredient

Goji Berry

Our read // In our catalog

In 1 of every 375 foods we track

Share of foods that list it

0%

6 of the 2,250 foods we track, from 1 brand. All wet dog food.

Each square is 1% of the catalog

Where it sits on the label

Median position 19.5. In the top five of 1 food, so it is usually a minor ingredient.

Top five List position, heaviest first

Above the salt

33%

Usually listed after the salt, which caps it at roughly 1% of the recipe in 67% of foods.

Who leans on it

100%

of the foods that list it are from Health Extension. 1 brand use it in total.

Who uses it

Brands, best sellers and the company it keeps

Top brands, by foods that list it

  1. Health Extension 6

Usually listed with, share of the foods that list it

  1. Salt 83%
  2. Chicken 50%
  3. Brown Rice 50%
  4. Beef Bone Broth 50%
  5. Inulin 50%
  6. Pumpkin 50%
  7. Sunflower Oil 50%
  8. Sweet Potatoes 33%
  9. Broccoli 33%
  10. Duck 33%
  11. Tricalcium Phosphate 33%
  12. Coconut Oil 33%

On the shelf

Foods that list it

6 foods in our reviews list it. Here are some of them.

An ingredient on its own tells you very little. What matters is how much of it there is and where it sits in the list. That is why we weigh the top five rather than reacting to any single name further down. Back to the wiki

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