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In The Kibble
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Ingredient file // Ingredient

Iodized Salt

Our read // In our catalog

In 1 of every 24 foods we track

Share of foods that list it

4%

109 of the 2,595 foods with an ingredient list on file, from 3 brands. 82 dry dog food, 18 frozen dog food, 9 wet dog food.

Each square is 1% of the catalog

Where it sits on the label

Median position 17. In the top five of 0 foods, so it is usually a minor ingredient.

Top five List position, heaviest first

Above the salt

0%

Usually listed after the salt, which caps it at roughly 1% of the recipe in 100% of foods.

Price per lb

Foods with it $3.72
All foods $3.23

Median of the cheapest bag price across 67 priced foods, 15% above the catalog. The price is the food's, not the ingredient's.

Who leans on it

83%

of the foods that list it are from Hill's. 3 brands use it in total.

Who uses it

Brands, best sellers and the company it keeps

An ingredient on its own tells you very little. What matters is how much of it there is and where it sits in the list. That is why we weigh the top five rather than reacting to any single name further down. Back to the wiki

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