Ingredient file // Flavor
Natural Chicken And Turkey Flavors
A taste ingredient with little else disclosed
This is flavoring derived from chicken and turkey, potentially made as an extract or hydrolysate. It makes kibble smell and taste more appealing to dogs. The name does not tell you its recipe, amount, or nutritional contribution.
- What it is
- Poultry-derived flavoring added to give dog food a chicken and turkey taste or aroma.
- Made from
- Chicken and turkey sources
- Main job
- Improve kibble's appeal
- Typical amount
- Unpublished for this blend; a comparable flavor was tested at 2%
- Watch for
- Diagnosed chicken or turkey allergy
- Not the same as
- Chicken and turkey meat
Our read // In our catalog
In 1 of every 113 foods we track
Share of foods that list it
1%
23 of the 2,595 foods with an ingredient list on file, from 1 brand. All dry dog food.
Each square is 1% of the catalog
Where it sits on the label
Median position 9. In the top five of 1 food, so it is usually a supporting ingredient.
Above the salt
Almost always listed before the salt, so there is more of it than a pinch.
Price per lb
Median of the cheapest bag price across 22 priced foods, 10% below the catalog. The price is the food's, not the ingredient's.
Who leans on it
100%
of the foods that list it are from NutriSource. 1 brand use it in total.
What it is
How it is made
Poultry processing supplies tissues that flavor makers use to create savory ingredients for pet food. Hydrolysis and heating are common routes, but the maker has not disclosed how this chicken and turkey blend is produced.4,9
- 01 // Source Poultry materials Chicken and turkey supply the named flavor; poultry organs and other tissues are used in comparable flavorings.
- 02 // Process Flavor developed In a common process, enzymes or heat break down tissues and develop savory compounds.
- 03 // Process Liquid or powder Comparable poultry palatants are prepared in liquid or dry form for use in pet food.
- 04 // Output Poultry flavoring The finished flavoring is ready for mixing or coating; this named blend's form is undisclosed.
What is in it
Composition, dry matter
56-61
% protein
Protein in 2 laboratory chicken liver hydrolysates. These are comparable materials, not an analysis of the chicken and turkey blend on this label.
Why it is in the bag
What the manufacturer gets
-
01
Adds surface aroma
Kibble makers often apply palatants after extrusion. A coating puts aroma where the dog encounters it before chewing.4
-
02
Uses poultry materials
Flavor makers use poultry tissues, including organs, to produce savory concentrates. That gives materials from poultry processing another use, although this blend's inputs are undisclosed.4
-
03
Adjusts taste separately
A manufacturer can change a coating without replacing the kibble's main protein ingredients. A supplier tested chicken liver hydrolysate as a separate coating at 2%.4,5
How much This blend's amount is unpublished; a supplier tested a different poultry flavoring at 2% of kibble.5
Our read // The claims
What the evidence supports
Strong: controlled studies in dogs agree. Some: small or mixed dog data. Thin: mechanism or lab work only. None: nothing, or the evidence points the other way.
-
Brands say
Poultry flavor makes dogs prefer the kibble
Outruns the evidence
Evidence
- Strong
- Some
- Thin
- None
A supplier reported 85% first choice for kibble coated with 2% chicken liver hydrolysate. In a separate 22-dog trial, a diet using hydrolysate as its main animal protein earned no clear preference. Neither tested this blend.1,5
-
Brands say
Hydrolyzed poultry flavor improves gut health
Outruns the evidence
Evidence
- Strong
- Some
- Thin
- None
A 10-dog trial found changes in some fecal markers when chicken hydrolysates replaced major protein ingredients. The label does not say this blend is hydrolyzed, and the trial did not test a flavor-sized dose or a health benefit.2,9
-
Owners say
Natural flavor is safer for dogs
Outruns the evidence
Evidence
- Strong
- Some
- Thin
- None
AAFCO's guidance says natural describes sourcing and processing, with no promise of greater safety. The federal flavoring rule, 21 CFR 501.22, describes what qualifies as a natural flavor; it does not rank flavors by safety.6,9
-
Owners say
Chicken and turkey flavors provide meaningful meat protein
Outruns the evidence
Evidence
- Strong
- Some
- Thin
- None
Federal rules identify flavoring as a natural flavor's main function. A supplier's 2% coating test shows how a poultry hydrolysate may be used, but this blend's amount and protein content are unpublished. Its name cannot measure the food's meat protein.5,9
Straight answers
What owners ask
-
Q01
Is it just filler?
NoIt has a defined job: improving kibble's smell and taste. Judge the food's nutrition from its main ingredients, guaranteed analysis, and nutritional adequacy statement, not from the presence of flavoring.4,7
-
Q02
Does it count as chicken meat?
NoA natural poultry flavor may be an extract or hydrolysate. The phrase identifies a flavor source, not a measurable portion of chicken or turkey meat in the finished food.7,9
-
Q03
Is it safe with chicken allergy?
Avoid itTreat the named flavor as chicken and turkey exposure during an elimination trial. Its processing and protein size are undisclosed, and an ordinary flavoring does not have the controls used for veterinary hydrolyzed diets.8
Who uses it
Brands, best sellers and the company it keeps
Top brands, by foods that list it
Usually listed with, share of the foods that list it
- Chicken Fat 78%
- Dried Plain Beet Pulp 74%
- Pea Starch 70%
- Peas 65%
- Flax Seed 65%
- Chicken Meal 52%
- Barley 48%
- Dried Yeast 39%
- Chicken 35%
- Menhaden Fishmeal 35%
- Whole Grain Sorghum 30%
- Garbanzo Beans 30%
On the shelf
Foods that list it
23 foods in our reviews list it. Here are some of them.
Show 22 more
NutriSource Chicken Puppy Dry Dog Food28.9% proteinNutriSource Element Series Grain Free Upland Stream Recipe Dry Dog Food42.2% proteinNutriSource Choice Performance Chicken Dry Dog Food33.3% proteinNutriSource Element Series Grain Free Wild Range Recipe Dry Dog Food40.0% proteinNutriSource Choice Large Breed Beef Dry Dog Food25.6% proteinNutriSource Choice Large Breed Chicken Dry Dog Food26.7% proteinNutriSource Choice Beef Meal & Barley Dry Dog Food25.6% proteinNutriSource Grain-Free Chicken & Pea Recipe Dry Dog Food31.1% proteinNutriSource Grain-Free Small Bites Seafood Select Recipe Dry Dog Food27.8% proteinNutriSource Grain-Free Large Breed Chicken & Pea Recipe Dry Dog Food27.8% proteinNutriSource Grain-Free Lamb Meal & Peas Recipe Dry Dog Food31.1% proteinNutriSource Grain-Free Seafood Select Recipe Dry Dog Food27.8% proteinNutriSource Grain-Free Senior Recipe Dry Dog Food31.1% proteinNutriSource Grain-Free Small Bites Chicken & Pea Recipe Dry Dog Food31.1% proteinNutriSource Grain-Free Large Breed Puppy Dry Dog Food31.1% proteinNutriSource Weight Management Dry Dog Food30.0% proteinNutriSource Grain-Free Small and Medium Breed Puppy Dry Dog Food35.6% proteinNutriSource Large Breed Chicken & Rice Recipe Dry Dog Food25.6% proteinNutriSource Small Bites Adult Chicken & Rice Recipe Dry Dog Food28.9% proteinNutriSource Large Breed Puppy Dry Dog Food28.9% proteinNutriSource Choice Chicken Meal & Barley Recipe Dry Dog Food26.7% proteinNutriSource Choice Turkey Meal & Barley Recipe Dry Dog Food25.6% proteinOur read // On the bag
Read it as flavor, then check the food
Its place on the ingredient list shows relative weight, not an exact amount. Look to the main protein ingredients, guaranteed analysis, and nutritional adequacy statement to judge the food. The flavor's name does not tell you how much poultry protein it adds. Avoid it if your dog must avoid chicken or turkey.
Sources
What we read
Checked September 30, 2026.
- 1 Characterisation of spray dried hydrolysed chicken liver powder: effects on palatability and digestibility when included as single source of animal protein in dog diets
- 2 The effects of hydrolyzed protein on macronutrient digestibility, fecal metabolites and microbiota, oxidative stress and inflammatory biomarkers, and skin and coat quality in adult dogs
- 3 In-vitro antioxidant and antibacterial properties of fermentatively and enzymatically prepared chicken liver protein hydrolysates
- 4 Insights to Study, Understand and Manage Extruded Dry Pet Food Palatability
- 5 Nutrient density of hydrolyzed chicken liver powders
- 6 Natural
- 7 Reading Labels
- 8 Hydrolyzed Diets
- 9 21 CFR 501.22: Animal foods; labeling of spices, flavorings, colorings, and chemical preservatives