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In The Kibble
My dogs
INGREDIENT

Natural Color

Coloring from a natural source, without the source being specified.

Why It Turns Up In Dog Food

  • Used to color the food, which appeals to the buyer rather than the dog. It adds no nutrition.
An ingredient on its own tells you very little. What matters is how much of it there is and where it sits in the list. That is why we weigh the top five rather than reacting to any single name further down. Back to the wiki

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Know What's In The Bowl

Dog food guidance, ingredient deep dives, and nutrition news worth knowing.