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Ingredient file // Named animal protein

Natural Turkey and Chicken Flavor

A flavoring derived from turkey and chicken, applied to improve taste.

Our read // In our catalog

In 1 of every 371 foods we track

Share of foods that list it

0%

7 of the 2,595 foods with an ingredient list on file, from 1 brand. All dry dog food.

Each square is 1% of the catalog

Where it sits on the label

Median position 9. In the top five of 0 foods, so it is usually a supporting ingredient.

Top five List position, heaviest first

Above the salt

100%

Almost always listed before the salt, so there is more of it than a pinch.

Price per lb

Foods with it $2.60
All foods $3.23

Median of the cheapest bag price across 6 priced foods, 20% below the catalog. The price is the food's, not the ingredient's.

Who leans on it

100%

of the foods that list it are from NutriSource. 1 brand use it in total.

What it is

Why it turns up in dog food

  • Included to make food more appealing to fussy dogs. Contributes flavor rather than measurable nutrition.

Who uses it

Brands, best sellers and the company it keeps

Top brands, by foods that list it

  1. NutriSource 7

Usually listed with, share of the foods that list it

  1. Chicken Fat 86%
  2. Menhaden Fish Meal 86%
  3. Brown Rice 71%
  4. Barley 71%
  5. Oatmeal 71%
  6. Dried Plain Beet Pulp 71%
  7. Flax Seed 57%
  8. Chicken 57%
  9. Chicken Meal 57%
  10. Lamb Meal 29%
  11. Peas 29%
  12. Pea Starch 29%
An ingredient on its own tells you very little. What matters is how much of it there is and where it sits in the list. That is why we weigh the top five rather than reacting to any single name further down. Back to the wiki

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