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Ingredient file // Ingredient

Powdered Cellulose

Purified plant fiber, most often derived from wood pulp, used as an insoluble fiber source.

Powdered Cellulose

Our read // In our catalog

In 1 of every 18 foods we track

Share of foods that list it

6%

142 of the 2,523 foods with an ingredient list on file, from 13 brands. 93 dry dog food, 45 wet dog food, 4 dog food topper.

Each square is 1% of the catalog

Where it sits on the label

Median position 8. In the top five of 19 foods, so it is usually a supporting ingredient.

Top five List position, heaviest first

Above the salt

96%

Almost always listed before the salt, so there is more of it than a pinch.

Price per lb

Foods with it $3.92
All foods $3.23

Median of the cheapest bag price across 86 priced foods, 21% above the catalog. The price is the food's, not the ingredient's.

Who leans on it

44%

of the foods that list it are from Royal Canin. 13 brands use it in total.

What it is

Why it turns up in dog food

  • Bulk without calories, which is why weight-control recipes use it. No vitamins or minerals.

Who uses it

Brands, best sellers and the company it keeps

Top brands, by foods that list it

  1. Royal Canin 62
  2. Hill's 26
  3. Blue 25
  4. Cesar 7
  5. Authority 5
  6. Farmina 4
  7. Pure Balance 3
  8. Nutro 3
  9. Solid Gold 2
  10. Eukanuba 2

Plus 3 more brands.

Amazon best sellers that list it

  1. #70 Royal Canin Yorkshire Terrier Adult Dry Dog Food

Rank on Amazon's dog food best seller list, checked October 2026.

Usually listed with, share of the foods that list it

  1. Natural Flavor 46%
  2. Chicken 44%
  3. Brewers Rice 39%
  4. Chicken Fat 37%
  5. Dried Plain Beet Pulp 29%
  6. Brown Rice 28%
  7. Wheat Gluten 28%
  8. Chicken By-Product Meal 27%
  9. Pea Fiber 25%
  10. Chicken Meal 25%
  11. Corn 23%
  12. Barley 20%

On the shelf

Foods that list it

142 foods in our reviews list it. Here are some of them.

Blue Natural Veterinary Diet W+M Weight Management + Mobility Support Dry Dog Food33.3% proteinBlue Natural Veterinary Diet Weight Management + Mobility Support Dry Dog Food33.3% proteinDr. Tim’s Metabolite Weight Management Dry Dog Food33.3% proteinHill’s Healthy Advantage Adult Oral+ Chicken Flavor Dry Dog Food-- proteinHill’s Prescription Diet r/d Weight Reduction Chicken Flavor Dry Dog Food-- proteinHill’s Prescription Diet w/d Multi-Benefit Chicken Flavor Dry Dog Food23.3% proteinHill’s Prescription Diet z/d Skin/Food Sensitivities Small Bites Original Flavor Dry Dog Food21.2% proteinHill’s Science Diet Adult Perfect Weight & Joint Support Large Breed Chicken & Brown Rice Recipe Dry Dog Food25.6% protein
Show 58 more Blue Natural Veterinary Diet WU Wet Dog Food31.8% proteinBlue True Solutions Weight Control Wet Dog Food34.1% proteinBlue Natural Veterinary Diet WM Wet Dog Food31.8% proteinPure Balance Pro+ Performance for Active Dogs, Beef & Chicken Recipe Can Wet Dog Food31.8% proteinPure Balance Pro+ Chicken Recipe for Healthy Weight Can Wet Dog Food34.1% proteinPure Balance Pro+ Performance Turkey & Chicken Recipe Cuts in Gravy Can Wet Dog Food31.8% proteinSolid Gold Nutrientboost Beef Meatball Wet Dog Food33.3% proteinHill’s Science Diet Adult Healthy Cuisine Chicken & Vegetables Stew Wet Dog Food26.7% proteinHill’s Science Diet Adult Perfect Weight Hearty Vegetable & Chicken Stew Wet Dog Food25.0% proteinHill’s Prescription Diet Gastrointestinal Biome Wet Dog Food16.7% proteinRoyal Canin Veterinary Canine Weight Control loaf in sauce Wet Dog Food32.6% proteinRoyal Canin Veterinary Canine Renal Support E loaf Dog Food Topper12.5% proteinBlue True Solutions Skin & Coat Care Whitefish Recipe Dog Food Topper31.8% proteinBlue True Solutions Small Breed Wet Dog Food34.1% proteinCesar Wholesome Bowls Beef, Chicken, Carrots, Barley & Green Beans Wet Dog Food59.4% proteinRachael Ray Nutrish Big Life Savory Chicken, Veggies & Barley Dry Dog Food27.8% proteinRoyal Canin Size Health Nutrition Large Weight Care Dry Dog Food27.8% proteinHill’s Science Diet Single Protein Adult Single Protein Lamb & Pumpkin Recipe Fresh Roll Wet Dog Food23.1% proteinHill’s Science Diet Single Protein Adult Single Protein Beef & Carrot Recipe Fresh Roll Wet Dog Food26.5% proteinEukanuba Adult Mixed Grill Chicken & Beef Dinner in Gravy , case of 12 Wet Dog Food40.3% proteinEukanuba Adult Chicken, Rice & Vegetables Dinner , case of 12 Wet Dog Food36.4% proteinRoyal Canin Veterinary Health Nutrition Canine Advanced Mobility Support loaf in sauce Wet Dog Food32.5% proteinSolid Gold Nutrientboost Chicken Meatball Dog Food Topper33.3% proteinAuthority Healthy Weight Chicken Entree Adult Dog Wet Dog Food25.0% proteinRoyal Canin Veterinary Canine Selected Protein PR loaf Wet Dog Food23.8% proteinRoyal Canin Veterinary Health Nutrition Canine Renal Support Early Consult loaf in sauce Wet Dog Food23.8% proteinHill’s Prescription Diet z/d Hydrolyzed Chicken Flavor Wet Dog Food13.6% proteinRoyal Canin Canine Care Nutrition Sensitive Skin Care Loaf in Sauce Wet Dog Food37.4% proteinRoyal Canin Size Health Nutrition Medium Puppy Thin Slices in Gravy Wet Dog Food34.9% proteinRoyal Canin Breed Health Nutrition Labrador Retriever Adult Wet Dog Food38.4% proteinRoyal Canin Veterinary Health Nutrition Canine Urinary SO Loaf Wet Dog Food21.1% proteinRoyal Canin Breed Health Nutrition Yorkshire Terrier Adult Wet Dog Food35.0% proteinRoyal Canin Breed Health Nutrition Golden Retriever Adult Loaf in Sauce Wet Dog Food33.2% proteinRoyal Canin Breed Health Nutrition French Bulldog Loaf In Sauce Wet Dog Food39.6% proteinRoyal Canin Size Health Nutrition Puppy Loaf in Sauce Wet Dog Food38.1% proteinRoyal Canin Size Health Nutrition Mature 8+ Loaf in Sauce Wet Dog Food31.8% proteinRoyal Canin Breed Health Nutrition Boxer Adult Loaf in Sauce Wet Dog Food35.0% proteinRoyal Canin Veterinary Canine Urinary SO thin slices in gravy Wet Dog Food35.1% proteinRoyal Canin Canine Care Nutrition Digestive Care Loaf in Sauce Wet Dog Food37.4% proteinRoyal Canin Canine Care Nutrition Adult In Gel Wet Dog Food28.9% proteinRoyal Canin Canine Care Nutrition Beauty Adult Loaf in Sauce Wet Dog Food34.4% proteinRoyal Canin Canine Care Nutrition Mature Adult in Gel Wet Dog Food34.9% proteinRoyal Canin Breed Health Nutrition German Shepherd Adult Wet Dog Food34.2% proteinBlue True Solutions Mobility Support Wet Dog Food31.8% proteinCesar Wholesome Meals Chicken, Carrots, Barley & Green Beans Wet Dog Food68.8% proteinCesar Wholesome Bowls Beef, Chicken, Carrots & Purple Potatoes Wet Dog Food59.4% proteinCesar Wholesome Bowls Chicken, Sweet Potatoes & Green Beans Wet Dog Food68.8% proteinCesar Wholesome Bowls Chicken, Apple & Sweet Potato Wet Dog Food68.8% proteinCesar Warm Bowls Roasted Chicken Entrée With Sweet Potatoes & Broccoli Wet Dog Food52.8% proteinCesar Warm Bowls Chicken & Beef With Vegetables Entrée Wet Dog Food52.8% proteinBlue Life Protection Formula Lamb & Brown Rice Dry Dog Food21.1% proteinBlue Life Protection Formula Beef & Brown Rice Dry Dog Food20.0% proteinFarmina Pet Foods - - Farmina Vet Life Canine Dry Dog Food24.2% proteinFarmina Vet Life Obesity canine Dry Dog Food23.8% proteinAuthority Everyday Health Senior 7+ Dry Dog Food25.6% proteinAuthority Everyday Health Large Breed Senior 7+ Dry Dog Food25.6% proteinFarmina Vet Life Diabetic Canine Dry Dog Food35.7% proteinFarmina Vet Life Struvite Canine Dry Dog Food21.1% protein
An ingredient on its own tells you very little. What matters is how much of it there is and where it sits in the list. That is why we weigh the top five rather than reacting to any single name further down. Back to the wiki

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