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I AND LOVE AND YOU

I and Love and You Lovingly Simple Whitefish + Sweet Potato Dry Dog Food

Top 4 ingredients of I and Love and You Lovingly Simple Whitefish + Sweet Potato Dry Dog Food are Whitefish, Menhaden Fish Meal, Ground Peas, and Chickpeas. According to the guaranteed analysis, we calculated the starch ratio as 33.0%.

Composition of one cup as fed: protein 30.0%, fat 15.0%, fibre 4.0%, moisture 12.0%, ash, assumed 6.0%, starch, derived 33.0%
30%
15%
12%
33%
  • protein
  • fat
  • fibre
  • moisture
  • ash, assumed
  • starch, derived
Starch works out at 33.0% of this cup, below the site average. Protein comes in at 30.0%. One cup carries 365 kcal.
PROTEIN
30.0%
STARCH, DERIVED
33.0%
KCAL / CUP
365
Compare With Another Food

Ingredient Wiki

FIRST 4 OF 40 COMPONENTS

Guaranteed
Analysis

As printed on the bag, measured “as fed”

Calories
3,570 kcal/kg
Crude Protein (min.)
30.0%
Crude Fat (min.)
15.0%
Crude Fiber (max.)
4.0%
Moisture (max.)
12.0%
Starch ratio (calculated)
33.0%

365 kcal per cup. This food is 88% dry matter. The conversion alongside removes the water so it can be compared with any other food, wet or dry.

Full Ingredient
Declaration

Exactly as the bag prints it, heaviest first

SALT DIVIDER

Whitefish, Menhaden Fish Meal, Ground Peas, Chickpeas, Sunflower Oil (Preserved with Mixed Tocopherols), Pea Starch, Pea Protein, Sweet Potatoes, Natural Flavor, Salt*The Salt Divider. Ingredients are listed heaviest first, and a dog food needs very little salt, so everything after this point is present in an even smaller amount., Zinc Sulfate, Ferrous Sulfate, Calcium Carbonate, Copper Sulfate, Manganese Sulfate, Sodium Selenite, Calcium Iodate, Vitamin A Supplement, Vitamin D3 Supplement, Vitamin E Supplement, Niacin Supplement, D-Calcium Pantothenate, Riboflavin Supplement, Thiamine Mononitrate, Pyridoxine Hydrochloride, Folic Acid, Vitamin B12 Supplement, Mixed Tocopherols (As Preservative), Rosemary Extract, Choline Chloride, Dried Chicory Root, Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Dried Lactobacillus Aciphophilus Fermentation Product, Dried Lactobacillus Plantarum Fermentation Product, Dried Lactobacillus Reuteri Fermentation Product, Dried Bifidobacterium Animalis Fermentation Product, Dried Enterococcus Faecium Fermentation Product

Ingredients are listed heaviest first, and a dog food needs very little salt, so everything after the divider is present in an even smaller amount.

NUTRITION, DRY MATTER
NUTRIENT AS FED DRY M. READING
PROTEIN 30.0% 34.1% HIGH
FAT 15.0% 17.0% n/a
FIBRE 4.0% 4.5% n/a
CARB (EST.) 33.0% 37.5% TYPICAL
STARCH RATIO 33.0% ARCHIVE AVG 37.84%
HOW MUCH TO FEED
PER DAY
--
KCAL
THIS FOOD
--
CUPS / DAY

Calculated from the resting energy formula vets use and this food’s actual calorie density. A starting point to adjust from, not a prescription.

BENCHMARK

Against The Line

Same figures, same method, applied to the rest of the I and Love and You range and the archive average.

METRIC THIS RECIPE BAKED & SAUCY ARCHIVE AVG
PROTEIN, DM 34.1% 31.8% 32.3%
CARB, DM 38% 40% 39%
STARCH RATIO 33.0% 35.0% 37.84%
KCAL / CUP 365 431 384
RECALL HISTORY // I AND LOVE AND YOU

No FDA Recalls On Record

We have not matched any FDA recall to I and Love and You. We check the feed daily and this page updates when that changes. See the recall log

One honest caveat. These figures are what a label will tell us: protein, starch, the top of the ingredient list, flagged additives and the brand’s recall record. They cannot tell you whether your dog will do well on this food. Allergies, gut sensitivity, age and health conditions all matter more than any of it, and none of them are printed on a bag. If your dog is thriving on a food whose figures read lower than this one, that is not a mistake, and we would not switch on our say-so.

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