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This recipe no longer appears in I and Love and You's current range.

We keep the page so you can compare it with what you feed now. The analysis below is the last label we recorded, checked October 2026. Source

Current foods to look at instead
I AND LOVE AND YOU · LOVINGLY SIMPLE

I and Love and You Lovingly Simple Whitefish + Sweet Potato Dry Dog Food

Top 5 ingredients of I and Love and You Lovingly Simple Whitefish + Sweet Potato Dry Dog Food are Whitefish, Menhaden Fish Meal, Ground Peas, Chickpeas, and Sunflower Oil. According to the guaranteed analysis, we calculated the starch ratio as 33.0%.

Composition of one cup as fed: protein 30.0%, fat 15.0%, fiber 4.0%, moisture 12.0%, ash, assumed 6.0%, starch, derived 33.0%
30%
15%
12%
33%
  • protein
  • fat
  • fiber
  • moisture
  • ash, assumed
  • starch, derived
Starch works out at 33.0% of this cup, below the kibble average. Protein comes in at 30.0%. One cup carries 365 kcal.
PROTEIN
30.0%
STARCH, DERIVED
33.0%
KCAL / CUP
365
Compare With Another Food
I and Love and You Lovingly Simple Whitefish + Sweet Potato Dry Dog Food

Ingredient Wiki

FIRST 5 OF 40 COMPONENTS
Whitefish

Whitefish

The flesh of any of several lean white ocean fish, used fresh.
Menhaden Fish Meal

Menhaden Fish Meal

A concentrated meal rendered from menhaden, a small oily fish caught specifically for oil and meal.
Peas

Peas

The seed of the pea plant, used whole, split or dried as a carbohydrate and plant protein source.
Chickpeas

Chickpeas

The seed of the chickpea plant, also sold as the garbanzo bean.
Sunflower Oil

Sunflower Oil

Oil pressed from sunflower seeds.

Guaranteed
Analysis

As printed on the bag, measured “as fed”

Calories
3,570 kcal/kg
Crude Protein (min.)
30.0%
Crude Fat (min.)
15.0%
Crude Fiber (max.)
4.0%
Moisture (max.)
12.0%
Starch ratio (calculated)
33.0%

365 kcal per cup.

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Complete guaranteed
analysis

Every row printed on the bag, measured “as fed”

CRUDE PROTEIN (min.)
30.0%
CRUDE FAT (min.)
15.0%
CRUDE FIBER (max.)
4.0%
MOISTURE (max.)
12.0%
ZINC (min.)
225 mg/kg
VITAMIN A (min.)
5,000 IU/kg
VITAMIN E (min.)
70 IU/kg
OMEGA 6 FATTY ACIDS (min.)
2.5%
OMEGA 3 FATTY ACIDS (min.)
0.75%
TOTAL MICROORGANISMS
1,000,000 CFU/lb

Full Ingredient
Declaration

Exactly as the bag prints it, heaviest first

SALT DIVIDER

Whitefish, Menhaden Fish Meal, Ground Peas, Chickpeas, Sunflower Oil (Preserved with Mixed Tocopherols), Pea Starch, Pea Protein, Sweet Potatoes, Natural Flavor, Salt*The Salt Divider. Ingredients are listed heaviest first, and a dog food needs very little salt, so everything after this point is present in an even smaller amount., Zinc Sulfate, Ferrous Sulfate, Calcium Carbonate, Copper Sulfate, Manganese Sulfate, Sodium Selenite, Calcium Iodate, Vitamin A Supplement, Vitamin D3 Supplement, Vitamin E Supplement, Niacin Supplement, D-Calcium Pantothenate, Riboflavin Supplement, Thiamine Mononitrate, Pyridoxine Hydrochloride, Folic Acid, Vitamin B12 Supplement, Mixed Tocopherols (As Preservative), Rosemary Extract, Choline Chloride, Dried Chicory Root, Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Dried Lactobacillus Aciphophilus Fermentation Product, Dried Lactobacillus Plantarum Fermentation Product, Dried Lactobacillus Reuteri Fermentation Product, Dried Bifidobacterium Animalis Fermentation Product, Dried Enterococcus Faecium Fermentation Product

Ingredients are listed heaviest first, and a dog food needs very little salt, so everything after the divider is present in an even smaller amount.

NUTRITION, DRY MATTER
NUTRIENT AS FED DRY M. READING
PROTEIN 30.0% 34.1% HIGH
FAT 15.0% 17.0% n/a
FIBER 4.0% 4.5% n/a
CARB (EST.) 33.0% 37.5% TYPICAL
STARCH RATIO 33.0% KIBBLE AVG 38.0%
HOW MUCH TO FEED

Daily portion calculator

Weight
45 lb
Weight goal
OF THIS FOOD, PER DAY
2.9CUPS
    1,076 kcal301 g

    Calculated from the resting energy formula vets use and this food’s actual calorie density (365 kcal per cup). A starting point to adjust from, not a prescription.

    RECALL HISTORY // I AND LOVE AND YOU

    1 FDA Recall On Record

    JUL 14, 2015
    SALMONELLA

    beef gullet dog chews Matched by brand. The notice lists the exact products and lots.

    None in the last three years. Older events stay on the record. See the recall log

    SAME LINE

    Other Flavors

    Baked & Saucy Beef + Sweet Potato 31.1% Baked & Saucy Chicken + Sweet Potato 31.1% Lovingly Simple Lamb + Sweet Potato 33.3% Naked Essentials Ancient Grains 33.3%

    Protein on a dry matter basis, read the same way.

    One honest caveat. These figures are what a label will tell us: protein, starch, the top of the ingredient list, flagged additives and the brand’s recall record. They cannot tell you whether your dog will do well on this food. Allergies, gut sensitivity, age and health conditions all matter more than any of it, and none of them are printed on a bag. If your dog is thriving on a food whose figures read lower than this one, that is not a mistake, and we would not switch on our say-so.

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