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NOW FRESH

Now Fresh Grain-Free Fish Recipe for Adult Dogs Dry Dog Food

Top 5 ingredients of Now Fresh Grain-Free Fish Recipe for Adult Dogs Dry Dog Food are Deboned Trout, Whole Dried Egg, Potatoes, Potato Flour, and Peas. According to the guaranteed analysis, we calculated the starch ratio as 41.5%.

Composition of one cup as fed: protein 24.0%, fat 14.0%, fibre 4.5%, moisture 10.0%, ash, assumed 6.0%, starch, derived 41.5%
24%
14%
10%
42%
  • protein
  • fat
  • fibre
  • moisture
  • ash, assumed
  • starch, derived
Starch works out at 41.5% of this cup, above the site average. Protein comes in at 24.0%. One cup carries 392 kcal.
PROTEIN
24.0%
STARCH, DERIVED
41.5%
KCAL / CUP
392
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Ingredient Wiki

FIRST 4 OF 42 COMPONENTS

Guaranteed
Analysis

As printed on the bag, measured “as fed”

Calories
3,560 kcal/kg
Crude Protein (min.)
24.0%
Crude Fat (min.)
14.0%
Crude Fiber (max.)
4.5%
Moisture (max.)
10.0%
Starch ratio (calculated)
41.5%

392 kcal per cup. This food is 90% dry matter. The conversion alongside removes the water so it can be compared with any other food, wet or dry.

Full Ingredient
Declaration

Exactly as the bag prints it, heaviest first

SALT DIVIDER

De-boned Trout, Whole Dried Egg, Potatoes, Potato Flour, Peas, Pea Flour, Apples, Flaxseed, Canola Oil (Preserved with Mixed Tocopherols), Natural Flavour, De-boned Salmon, De-boned Herring, Calcium Carbonate, Dicalcium Phosphate, Coconut Oil (Preserved with Mixed Tocopherols), Tomato, Alfalfa, Carrots, Pumpkin, Sweet Potatoes, Squash, Bananas, Blueberries, Cranberries, Blackberries, Pomegranate, Papayas, Lentils, Broccoli, Dried Chicory Root, Sodium Chloride*The Salt Divider. Ingredients are listed heaviest first, and a dog food needs very little salt, so everything after this point is present in an even smaller amount., Potassium Chloride, Choline Chloride, Vitamins (Vitamin A Supplement, Vitamin D3 Supplement, Vitamin E Supplement, Niacin, L-ascorbyl-2-polyphosphate (A Source Of Vitamin C), D-calcium Pantothenate, Thiamine Mononitrate, Beta-carotene, Riboflavin, Pyridoxine Hydrochloride, Folic Acid, Biotin, Vitamin B12 Supplement), Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Zinc Oxide, Manganese Proteinate, Copper Sulphate, Ferrous Sulphate, Calcium Iodate, Manganous Oxide, Selenium Yeast), Taurine, Dl-methionine, L-lysine, Dried Lactobacillus Acidophilus Fermentation Product, Dried Enterococcus Faecium Fermentation Product, L-carnitine, Dried Rosemary

Ingredients are listed heaviest first, and a dog food needs very little salt, so everything after the divider is present in an even smaller amount.

NUTRITION, DRY MATTER
NUTRIENT AS FED DRY M. READING
PROTEIN 24.0% 26.7% TYPICAL
FAT 14.0% 15.6% n/a
FIBRE 4.5% 5.0% n/a
CARB (EST.) 41.5% 46.1% HIGH
STARCH RATIO 41.5% ARCHIVE AVG 38.51%
HOW MUCH TO FEED
PER DAY
--
KCAL
THIS FOOD
--
CUPS / DAY

Calculated from the resting energy formula vets use and this food’s actual calorie density. A starting point to adjust from, not a prescription.

RECALL HISTORY // NOW FRESH

No FDA Recalls On Record

We have not matched any FDA recall to Now Fresh. We check the feed daily and this page updates when that changes. See the recall log

One honest caveat. These figures are what a label will tell us: protein, starch, the top of the ingredient list, flagged additives and the brand’s recall record. They cannot tell you whether your dog will do well on this food. Allergies, gut sensitivity, age and health conditions all matter more than any of it, and none of them are printed on a bag. If your dog is thriving on a food whose figures read lower than this one, that is not a mistake, and we would not switch on our say-so.

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