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Now Fresh Grain-Free Senior Dog Food Recipe Dry Dog Food

Top 5 ingredients of Now Fresh Grain-Free Senior Dog Food Recipe Dry Dog Food are Deboned Turkey, Potato Flour, Apples, Pea Fibre, and Peas. According to the guaranteed analysis, we calculated the starch ratio as 43.5%.

Composition of one cup as fed: protein 24.0%, fat 10.0%, fibre 6.5%, moisture 10.0%, ash, assumed 6.0%, starch, derived 43.5%
24%
10%
10%
44%
  • protein
  • fat
  • fibre
  • moisture
  • ash, assumed
  • starch, derived
Starch works out at 43.5% of this cup, above the site average. Protein comes in at 24.0%. One cup carries 341 kcal.
PROTEIN
24.0%
STARCH, DERIVED
43.5%
KCAL / CUP
341
Compare With Another Food

Ingredient Wiki

FIRST 4 OF 44 COMPONENTS

Guaranteed
Analysis

As printed on the bag, measured “as fed”

Calories
3,252 kcal/kg
Crude Protein (min.)
24.0%
Crude Fat (min.)
10.0%
Crude Fiber (max.)
6.5%
Moisture (max.)
10.0%
Starch ratio (calculated)
43.5%

341 kcal per cup. This food is 90% dry matter. The conversion alongside removes the water so it can be compared with any other food, wet or dry.

Full Ingredient
Declaration

Exactly as the bag prints it, heaviest first

SALT DIVIDER

De-boned Turkey, Potato Flour, Apples, Pea Fibre, Peas, Potatoes, Tomato, Alfalfa, Canola Oil (Preserved with Mixed Tocopherols), Natural Flavour, Salmon, De-boned Duck, Coconut Oil (Preserved with Mixed Tocopherols), Whole Dried Egg, Flaxseed, Carrots, Pumpkin, Sweet Potatoes, Squash, Bananas, Blueberries, Cranberries, Blackberries, Pomegranate, Papayas, Lentils, Broccoli, Calcium Carbonate, Dicalcium Phosphate, Sodium Chloride*The Salt Divider. Ingredients are listed heaviest first, and a dog food needs very little salt, so everything after this point is present in an even smaller amount., Potassium Chloride, Vitamins (Vitamin E Supplement, L-ascorbyl-2-polyphosphate (A Source Of Vitamin C), Niacin, Vitamin A Supplement, Thiamine Mononitrate, D-calcium Pantothenate, Pyridoxine Hydrochloride, Riboflavin, Beta-carotene, Vitamin D3 Supplement, Folic Acid, Biotin, Vitamin B12 Supplement), Minerals (Zinc Proteinate, Ferrous Sulphate, Zinc Oxide, Iron Proteinate, Copper Sulphate, Copper Proteinate, Manganese Proteinate, Manganous Oxide, Calcium Iodate, Selenium Yeast), Taurine, Dl-methionine, L-lysine, Glucosamine Hydrochloride, Dried Chicory Root, Dried Lactobacillus Acidophilus Fermentation Product, Dried Enterococcus Faecium Fermentation Product, Yucca Schidigera Extract, Chondroitin Sulphate, L-carnitine, Dried Rosemary

Ingredients are listed heaviest first, and a dog food needs very little salt, so everything after the divider is present in an even smaller amount.

NUTRITION, DRY MATTER
NUTRIENT AS FED DRY M. READING
PROTEIN 24.0% 26.7% TYPICAL
FAT 10.0% 11.1% n/a
FIBRE 6.5% 7.2% n/a
CARB (EST.) 43.5% 48.3% HIGH
STARCH RATIO 43.5% ARCHIVE AVG 37.84%
HOW MUCH TO FEED
PER DAY
--
KCAL
THIS FOOD
--
CUPS / DAY

Calculated from the resting energy formula vets use and this food’s actual calorie density. A starting point to adjust from, not a prescription.

BENCHMARK

Against The Line

Same figures, same method, applied to the rest of the Now Fresh range and the archive average.

METRIC THIS RECIPE GRAIN-FREE PUPPY DOG ARCHIVE AVG
PROTEIN, DM 26.7% 31.1% 32.3%
CARB, DM 48% 38% 39%
STARCH RATIO 43.5% 34.5% 37.84%
KCAL / CUP 341 412 384
RECALL HISTORY // NOW FRESH

No FDA Recalls On Record

We have not matched any FDA recall to Now Fresh. We check the feed daily and this page updates when that changes. See the recall log

One honest caveat. These figures are what a label will tell us: protein, starch, the top of the ingredient list, flagged additives and the brand’s recall record. They cannot tell you whether your dog will do well on this food. Allergies, gut sensitivity, age and health conditions all matter more than any of it, and none of them are printed on a bag. If your dog is thriving on a food whose figures read lower than this one, that is not a mistake, and we would not switch on our say-so.

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