Ingredient file // Ingredient
Whole Grain Brown Rice
Brown rice kept whole, with the bran and germ intact rather than milled away as they are in white rice.
Our read // In our catalog
In 1 of every 56 foods we track
Share of foods that list it
2%
45 of the 2,523 foods with an ingredient list on file, from 9 brands. All dry dog food.
Each square is 1% of the catalog
Where it sits on the label
Median position 3. In the top five of 38 foods, so it is usually a main ingredient.
Above the salt
Almost always listed before the salt, so there is more of it than a pinch.
Price per lb
Median of the cheapest bag price across 41 priced foods, 23% below the catalog. The price is the food's, not the ingredient's.
Who leans on it
42%
of the foods that list it are from Nutro. 9 brands use it in total.
What it is
Why it turns up in dog food
- Keeps the fiber, magnesium and B vitamins that milling would strip, with slower energy release.
Who uses it
Brands, best sellers and the company it keeps
Top brands, by foods that list it
Amazon best sellers that list it
Rank on Amazon's dog food best seller list, checked October 2026.
Usually listed with, share of the foods that list it
- Chicken Fat 87%
- Chicken Meal 69%
- Chicken 56%
- Natural Flavor 49%
- Grain Sorghum 42%
- Dried Plain Beet Pulp 40%
- Cracked Pearled Barley 38%
- Whole Grain Barley 36%
- Brewers Rice 36%
- Rice Bran 33%
- Egg Product 33%
- Lamb Meal 33%
On the shelf
Foods that list it
45 foods in our reviews list it. Here are some of them.