Ingredient file
Red 40
A synthetic red food dye.
Our read // In our catalog
In 1 of every 67 foods we track
Share of foods that list it
2%
39 of the 2,595 foods with an ingredient list on file, from 4 brands. All dry dog food.
Each square is 1% of the catalog
Where it sits on the label
Median position 26. In the top five of 0 foods, so it is usually a minor ingredient.
Above the salt
Usually listed after the salt, which caps it at roughly 1% of the recipe in 100% of foods.
Price per lb
Median of the cheapest bag price across 34 priced foods, 72% below the catalog. The price is the food's, not the ingredient's.
Who leans on it
36%
of the foods that list it are from Pedigree. 4 brands use it in total.
What it is
Why it turns up in dog food
- Included to color the food, which appeals to the person buying it rather than the dog. It adds no nutrition.
Who uses it
Brands, best sellers and the company it keeps
Top brands, by foods that list it
Amazon best sellers that list it
- #12 Pedigree Adult Grilled Steak & Vegetable Flavor Dry Dog Food
- #22 Cesar Filet Mignon Flavor & Spring Vegetables Garnish Dry Dog Food
- #41 Pedigree Small Dog Grilled Steak and Vegetable Flavor Dry Dog Food
- #55 Kibbles n Bits Small Breed Mini Bits Savory Beef & Chicken Flavors Dry Dog Food
- #59 Kibbles n Bits Original Savory Beef & Chicken Flavors Dry Dog Food
- #73 Pedigree Puppy Chicken & Vegetable Flavor Dry Dog Food
Rank on Amazon's dog food best seller list, checked October 2026.
Usually listed with, share of the foods that list it
- Soybean Meal 97%
- Animal Fat 74%
- Natural Flavor 62%
- Meat and Bone Meal 54%
- Corn Gluten Meal 54%
- Chicken By-Product Meal 44%
- Whole Grain Ground Corn 33%
- Salt 31%
- Corn Syrup 31%
- Wheat Middlings 28%
- Whole Grain Corn 26%
- Propylene Glycol 26%