Skip to content
In The Kibble
My dogs
PRODUCT LINE

Purina Beyond

A line from Purina

RECIPES REVIEWED
13
AVG PROTEIN, DM, KIBBLE
30.2%
AVG STARCH, KIBBLE
35%
FDA RECALLS
6
LINE REVIEW

The Purina Beyond Line, Reviewed

13 recipes, read label by label

Purina Beyond Kibble 9 recipes

Recipe Protein Fat Starch Kcal / cup First ingredients
Simply Small Dog White Meat Chicken & Egg Recipe 30% 18% 30% 469 Chicken, Chicken Meal, Rice
Puppy Chicken & Oatmeal Recipe 28% 16% 33% 458 Chicken, Chicken Meal, Rice
Organic Small Dog Chicken, Egg & Carrot Recipe Natural 27% 17% 33% 468 Organic Chicken, Organic Chicken Meal, Organic Cassava Root Flour
Simply Farm-Raised Beef, Barley & Cage-Free Egg Recipe 27% 16% 34% 445 Beef, Chicken Meal, Whole Barley
Simply Grain-Free White Meat Chicken & Egg Recipe 27% 16% 34% 439 Chicken, Chicken Meal, Pea Starch
Organic Chicken, Egg & Sweet Potato Recipe Natural Grain-Free 26% 16% 35% 439 Organic Chicken, Organic Chicken Meal, Organic Cassava Root Flour
Superfood Blend Salmon, Egg & Pumpkin Recipe 26% 16% 36% 437 Salmon, Rice, Whole Barley
Simply Farm-Raised Chicken & Whole Barley Recipe 24% 14% 40% 411 Chicken, Rice, Whole Barley
Simply Pasture-Raised Lamb & Whole Barley Recipe 24% 14% 40% 422 Lamb, Rice, Chicken Meal
Line average 26.6% 15.9% 35% 443

All figures as fed, from the guaranteed analysis on each label. Starch is our estimate, since no bag prints it. Highest in the line is marked in bold, lowest in italics.

Purina Beyond Toppers 4 recipes

Recipe Protein Fat Moisture Kcal / kg First ingredients
Mixers+ Protein Boost Beef Jerky Recipe 28% 9% 22% 3,191 Beef, Dried Chicken, Glycerin
Pacific Tuna Recipe 7% 0.1% 92% 384 Tuna Broth, Tuna, Carrots
Alaskan Salmon Recipe 7% 0.1% 92% 439 Salmon Broth, Salmon, Broccoli
Mixers+ Immune Support Chicken Bone Broth 0.5% 0% 100% 33 Chicken Bone Broth, Vitamins [Vitamin E Supplement, Niacin (Vitamin B-3), Thiamine Mononitrate (Vitamin B-1), Calcium Pantothenate (Vitamin B-5), Pyridoxine Hydrochloride (Vitamin B-6), Vitamin B-12 Supplement, Riboflavin Supplement (Vitamin B-2), Vitamin A Supplement, Folic Acid (Vitamin B-9), Vitamin D-3 Supplement, Biotin (Vitamin B-7)]
Line average 10.6% 2.3% 76.5% 1,012

All figures as fed, from the guaranteed analysis on each label. Wet food is mostly water, so compare it with other wet food only. Highest in the line is marked in bold, lowest in italics.

All recipes

13 foods matched · newest first
DEEP DIVE

Inside The Purina Beyond Range

Across 13 recipes we review

Protein is close to the average kibble we review (30.2% on a dry matter basis).

Starch is lower than average, at 35% of the food as fed.

100% of recipes lead with a meat, fish or egg ingredient (89% across the site).

54% of recipes are grain-free.

NUTRITION

How The Range Measures Up

this range, lowest to highest its average average of all 3,126 foods we review

Protein, dry matter 30% 27% to 34%
15%site avg 30%50%
Fat, dry matter 18% 16% to 21%
5%site avg 18%30%
Starch, as fed 35% 30% to 40%
10%site avg 37%60%
Kcal per cup 443 411 to 469
250site avg 395600

Starch is our estimate from the guaranteed analysis, since no manufacturer prints it. How we work it out

INGREDIENTS

What Goes In The Bowl

Chicken 77% 56%
Egg 54% 30%
Fish 23% 35%
Beef 15% 19%
Lamb 8% 14%

Share of recipes that list each animal protein as an ingredient, not counting oils, fats or flavorings. Useful if your dog has a food sensitivity.

Ingredients Some Owners Avoid

By-products 0% 13%
Artificial colors 0% 1%
Chemical preservatives 69% 9%
Corn 0% 15%
Wheat 0% 13%
Soy 0% 10%

These are not unsafe. They are listed because readers ask about them.

LIFE STAGE
  • Adult12
  • Puppy1
BREED SIZE
  • All Breeds13
  • Small Breed3
SPECIAL DIETS
  • Grain-free (no wheat, corn, rice, barley or oats)7
Purina Beyond Simply Small Dog White Meat Chicken & Egg Recipe Dry Dog Food MOST PROTEIN Purina Beyond Simply Small Dog White Meat Chicken & Egg Recipe Dry Dog Food 34.1% dry matter Purina Beyond Puppy Chicken & Oatmeal Recipe Dry Dog Food LEAST STARCH Purina Beyond Puppy Chicken & Oatmeal Recipe Dry Dog Food 33% as fed Purina Beyond Simply Farm-Raised Chicken & Whole Barley Recipe Dry Dog Food FEWEST CALORIES Purina Beyond Simply Farm-Raised Chicken & Whole Barley Recipe Dry Dog Food 411 kcal per cup
RECALL HISTORY // PURINA

6 FDA Recalls On Record

MAR 10, 2023
POTENTIALLY ELEVATED VITAMIN D

EL Elemental dry dog food, two additional lots (expansion)

FEB 8, 2023
POTENTIALLY ELEVATED VITAMIN D

EL Elemental prescription dry dog food (8 lb, 20 lb)

NOV 30, 2022
LABELING ERROR (FDA POSTED 2022-12-02)

PPVD EN Gastroenteric Low Fat wet dog food 13.4 oz cans (contained Purina ONE True Instinct Turkey & Venison)

MAR 9, 2016
MAY NOT CONTAIN RECOMMENDED LEVELS OF ADDED VITAMINS AND MINERALS

Beneful Prepared Meals, Beneful Chopped Blends and Pro Plan Savory Meals 10 oz wet dog food tubs, Best Before Jun-Aug 2017

AUG 30, 2013
POTENTIAL SALMONELLA

Purina ONE beyOnd Our White Meat Chicken & Whole Barley Recipe Adult dry dog food, limited bags

JAN 9, 2013
TRACE ANTIBIOTIC RESIDUE NOT APPROVED IN US (NYSDAM TESTING)

All Waggin' Train and Canyon Creek Ranch dog treats (chicken jerky) sold in US (market withdrawal)

See the recall log

NO LONGER SOLD

1 Discontinued Recipe

We keep reviews of discontinued recipes online, each with suggested replacements, because bags stay on shelves and in pantries for months.

Keep In The Know,
Know What's In The Bowl

The In the Kibble newsletter. Useful emails for dog owners: what we find inside dog food, how to feed well, and a heads-up when a food is recalled.
DOUBLE OPT-IN // ONE CLICK TO STOP // NEVER SHARED