Skip to content
In The Kibble
My dogs
BRAND

Simply Nourish

Owned by PetSmartSince 2011Phoenix, AZ

RECIPES REVIEWED
43
AVG PROTEIN, DM, KIBBLE
30.8%
AVG STARCH, KIBBLE
37%
FDA RECALLS
1

All recipes

43 foods matched · newest first
DEEP DIVE

Inside The Simply Nourish Range

Across 43 recipes we review

Protein is close to the average kibble we review (30.8% on a dry matter basis).

98% of recipes lead with a meat, fish or egg ingredient (89% across the site).

53% of recipes are grain-free.

NUTRITION

How The Range Measures Up

this range, lowest to highest its average average of all 3,089 foods we review

Protein, dry matter 31% 28% to 39%
15%site avg 30%50%
Fat, dry matter 15% 9% to 19%
5%site avg 18%30%
Starch, as fed 37% 28% to 46%
10%site avg 37%60%
Kcal per cup 370 324 to 430
250site avg 395600

Starch is our estimate from the guaranteed analysis, since no manufacturer prints it. How we work it out

INGREDIENTS

What Goes In The Bowl

Chicken 49% 56%
Fish 28% 35%
Turkey 16% 20%
Beef 14% 19%
Lamb 12% 14%
Pork 2% 11%
Egg 2% 31%

Share of recipes that list each animal protein as an ingredient, not counting oils, fats or flavorings. Useful if your dog has a food sensitivity.

Ingredients Some Owners Avoid

By-products 0% 13%
Artificial colors 0% 1%
Chemical preservatives 0% 9%
Corn 0% 15%
Wheat 0% 13%
Soy 0% 10%

These are not unsafe. They are listed because readers ask about them.

LIFE STAGE
  • Adult22
  • Senior6
  • Puppy6
  • All Life Stages5
BREED SIZE
  • All Breeds33
  • Small Breed5
  • Large Breed4
SPECIAL DIETS
  • Grain-free (no wheat, corn, rice, barley or oats)23
THE COMPANY

About Simply Nourish

Owner
PetSmart
Ownership
Subsidiary of a private company
Founded
2011
Headquarters
Phoenix, AZ

Who Makes It

Simply Nourish is a PetSmart-exclusive house brand of dog and cat food, including dry and wet food, toppers and treats. PetSmart markets it under the tagline "Natural Made Simple" and says the recipes use real meat, fish or poultry and contain no artificial colors, flavors or preservatives. 1

Where It Is Made

PetSmart does not name the manufacturer on its Simply Nourish product pages. A 2021 FDA recall notice identified Wet Noses Natural Dog Treat Company of Monroe, Washington, as the company that recalled Simply Nourish frozen dog food, which indicates that at least the frozen line was made by an outside company. 2, 3

History

PetSmart launched Simply Nourish in 2011 as a natural pet food sold only in its stores. PetSmart itself has been privately held since BC Partners led a buyout of the company in 2015. 4, 5

Worth Knowing

In August 2021, about 51,000 packages of Simply Nourish frozen dog food sold at PetSmart were recalled because of elevated vitamin D levels. The recall was traced to a vitamin mix supplier reducing its dosage without the change being caught. No illnesses had been reported when the recall was announced, and the FDA has since terminated the recall. 2

  1. petsmart.com/featured-brands/simply-nourish
  2. fda.gov/safety/recalls-market-withdrawals-safety-alerts/wet-noses-natural-dog-treat-companyr-voluntarily-recalls-simply-nourish-brand-frozen-dog-food-due
  3. petsmart.com/dog/food/dry-food/simply-nourish-original--adult-dry-dog-food---chicken-pea-and-potato-52843.html
  4. businesswire.com/news/home/20110511005422/en/Simply-Nourish%E2%84%A2-Brand-Natural-Food-Exclusively-PetSmart%C2%AE
  5. en.wikipedia.org/wiki/PetSmart

Researched from the sources above. Spotted something out of date? Tell us.

RECALL HISTORY // SIMPLY NOURISH

1 FDA Recall On Record

AUG 13, 2021

See the recall log

HEAD TO HEAD

Simply Nourish Compared With Other Brands

Keep In The Know,
Know What's In The Bowl

The In the Kibble newsletter. Useful emails for dog owners: what we find inside dog food, how to feed well, and a heads-up when a food is recalled.
DOUBLE OPT-IN // ONE CLICK TO STOP // NEVER SHARED