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BRAND VS BRAND · KIBBLE

Simply Nourish vs Blue Buffalo

Simply Nourish vs Blue Buffalo: a bag of each brand facing off on an arcade fighting-game screen

Simply Nourish against Blue Buffalo, measured across 22 and 107 kibble recipes: 30.6% vs 30.9% protein on a dry matter basis, and 37% vs 36% starch.

THE SHORT VERSION

How They Differ

  • Protein is close: 30.6% for Simply Nourish and 30.9% for Blue Buffalo on a dry matter basis.
  • Starch is similar, about 37% for Simply Nourish and 36% for Blue Buffalo as fed.
  • Simply Nourish leans grain-free: 45% of its kibble recipes against 1%.
AT A GLANCE

Side by Side

Measure Simply Nourish Blue Buffalo Average kibble
Kibble recipes compared 22 107 1,601 in total
Protein, dry matter 30.6%27.8% to 38.9% 30.9%20.0% to 51.1% 30.4%
Fat, dry matter 14.7%8.9% to 18.9% 15.5%10.0% to 22.2% 16.0%
Starch, as fedEstimated, not measured. It is what is left of the guaranteed analysis once protein, fat, fiber and moisture are taken out, with ash assumed at 6%. That leftover is mostly starch but also carries sugars and the fiber a crude-fiber test misses, so read it as a close estimate rather than an exact figure. Measured as fed, the same basis as the bag. 37%28% to 46% 36%14% to 49% 37%
Calories per cup 371324 to 430 388323 to 479 398
Meat, fish or egg listed first 100% 100%
Grain-free recipes 45% 1%
Most used proteins Chicken 41%, Fish 32%, Turkey 27% Chicken 70%, Fish 64%, Egg 46%
Recipes with corn, wheat, soy Corn 0%, Wheat 0%, Soy 0% Corn 0%, Wheat 0%, Soy 0%
By-products 0% 0%
FDA recalls, last 5 years None1 older in the archive None2 older in the archive
Made by PetSmart General Mills

Brand figures are averages over every kibble recipe we review from that brand, with the lowest and highest recipe underneath. Freeze-dried, frozen, wet food and toppers are left out so the numbers compare like with like, and so are prescription diets, which are fed for a medical condition on a vet's advice. Protein and fat are on a dry matter basis, starch and calories as fed.

HEAD TO HEAD

The Closest Matching Recipes

Brand averages hide the recipe you would actually buy. These are the pairs that come closest on protein, fat and starch, preferring recipes built on the same main protein, which is where a like-for-like choice gets made.

CHOOSING

Which Fits Your Dog

  • If your vet has suggested a grain-inclusive diet, Blue Buffalo has more of those recipes to choose from.
  • The brands overlap more than the averages suggest: Simply Nourish runs from 28% to 39% protein and Blue Buffalo from 20% to 51%, so the right recipe matters more than the name on the bag.
SAFETY

Recall History

FDA recall notices from the last five years that name the brand or its maker. Older notices sit in each brand's archive below: still on the record, but not counted, since a recall that old says more about how a company used to run than how it runs now.

Simply Nourish

No FDA recalls in our record for Simply Nourish in the last five years.

Archive: 1 older recall
AUG 13, 2021
DUE TO ELEVATED LEVELS OF VITAMIN D

Simply Nourish. Frozen dog food

Blue Buffalo

No FDA recalls in our record for Blue Buffalo in the last five years.

Archive: 2 older recalls
MAR 17, 2017
CONTAINS BEEF THYROID HORMONE

BLUE Wilderness, Rocky Mountain Recipe. Dog food

NOV 25, 2015
SALMONELLA

Blue Wilderness. Cub Size - Wild Chews

WHO MAKES THEM

About the Brands

Simply Nourish

Simply Nourish is a PetSmart-exclusive house brand of dog and cat food, including dry and wet food, toppers and treats. PetSmart markets it under the tagline "Natural Made Simple" and says the recipes use real meat, fish or poultry and contain no artificial colors, flavors or preservatives.

Based in Phoenix, AZ, since 2011. Every Simply Nourish food we review

Blue Buffalo

Blue is the pet food brand of the Blue Buffalo Company, which has been owned by General Mills since 2018. Its dog food lines include Life Protection Formula, Wilderness, Basics, Freedom and the fresh Love Made Fresh range. The company says its recipes start with real meat and exclude corn, wheat, soy and poultry by-product meals.

Based in Wilton, CT, since 2003. Every Blue Buffalo food we review

KEEP COMPARING

More Brand Comparisons

How we compare: every figure comes from the guaranteed analysis and ingredient list of recipes we review, not from the brands' own claims. Starch is our estimate, since no manufacturer prints it. Figures refreshed October 10, 2026.

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