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PRODUCT LINE

Victor Purpose

A line from Victor

RECIPES REVIEWED
8
AVG PROTEIN, DM
31.5%
AVG STARCH
36%
FDA RECALLS
4
LINE REVIEW

The Victor Purpose Line, Reviewed

8 recipes, read label by label

Victor Purpose Kibble 8 recipes

Recipe Protein Fat Starch Kcal / cup First ingredients
Bully Fuel, beef and chicken recipe, boasts a 34/22 34% 22% 23% 504 Beef, Beef Meal, Chicken Fat (preserved with mixed Tocopherols)
Grain Free Active Dog & Puppy 33% 16% 32.2% 384 Beef Meal, Peas, Garbanzo Beans
Grain Free Hero Canine 33% 16% 32.2% 383 Beef Meal, Peas, Sweet Potato
Senior Healthy Weight 27% 11.5% 42% 360 Beef Meal, Whole Grain Brown Rice, Whole Grain Millet
Performance Joint Health 26% 18% 37.2% 399 Beef Meal, Grain Sorghum, Whole Grain Millet
Sensitive Skin & Stomach Salmon Meal & Brown Rice Recipe 26% 14% 40% 363 Salmon Meal, Brown Rice, Grain Sorghum
Sensitive Skin & Stomach Grain Free Lamb Meal & Sweet Potato Recipe 25% 14% 39% 346 Lamb Meal, Garbanzo Beans, Yeast Culture
Sensitive Skin & Stomach Beef Meal & Brown Rice Recipe 24% 14% 42% 359 Beef Meal, Brown Rice, Grain Sorghum
Line average 28.5% 15.7% 36% 387

All figures as fed, from the guaranteed analysis on each label. Starch is our estimate, since no bag prints it. Highest in the line is marked in bold, lowest in italics.

All recipes

8 foods matched · newest first
DEEP DIVE

Inside The Victor Purpose Range

Across 8 recipes we review

Protein is close to the average kibble we review (31.5% on a dry matter basis).

100% of recipes lead with a meat, fish or egg ingredient (89% across the site).

50% of recipes are grain-free.

NUTRITION

How The Range Measures Up

this range, lowest to highest its average average of all 3,089 foods we review

Protein, dry matter 32% 27% to 38%
15%site avg 30%50%
Fat, dry matter 17% 13% to 24%
5%site avg 18%30%
Starch, as fed 36% 23% to 42%
10%site avg 37%60%
Kcal per cup 387 346 to 504
250site avg 395600

Starch is our estimate from the guaranteed analysis, since no manufacturer prints it. How we work it out

INGREDIENTS

What Goes In The Bowl

Fish 88% 35%
Beef 75% 19%
Pork 50% 11%
Chicken 38% 56%
Lamb 13% 14%

Share of recipes that list each animal protein as an ingredient, not counting oils, fats or flavorings. Useful if your dog has a food sensitivity.

Ingredients Some Owners Avoid

By-products 0% 13%
Artificial colors 0% 1%
Chemical preservatives 0% 9%
Corn 0% 15%
Wheat 0% 13%
Soy 0% 10%

These are not unsafe. They are listed because readers ask about them.

LIFE STAGE
  • All Life Stages5
  • Adult3
BREED SIZE
  • All Breeds8
SPECIAL DIETS
  • Grain-free (no wheat, corn, rice, barley or oats)4
Victor Purpose Bully Fuel, beef and chicken recipe, boasts a 34/22 Dry Dog Food MOST PROTEIN Victor Purpose Bully Fuel, beef and chicken recipe, boasts a 34/22 Dry Dog Food 37.8% dry matter Victor Purpose Grain Free Active Dog & Puppy Dry Dog Food LEAST STARCH Victor Purpose Grain Free Active Dog & Puppy Dry Dog Food 32% as fed Victor Purpose Sensitive Skin & Stomach Grain Free Lamb Meal & Sweet Potato Recipe Dry Dog Food FEWEST CALORIES Victor Purpose Sensitive Skin & Stomach Grain Free Lamb Meal & Sweet Potato Recipe Dry Dog Food 346 kcal per cup
RECALL HISTORY // VICTOR

4 FDA Recalls On Record

NOV 9, 2023
SALMONELLA KIAMBU HUMAN OUTBREAK

FDA and CDC investigation notice for Mid America Pet Food dog and cat foods

NOV 9, 2023
SALMONELLA KIAMBU, LINKED TO 7 HUMAN ILLNESSES

All dog and cat foods with best-by before 10/31/2024 (expansion)

OCT 30, 2023
SALMONELLA

Select Beef Meal & Brown Rice Formula dry dog food, three lots

SEP 3, 2023
SALMONELLA

Hi-Pro Plus dry dog food, one lot, 5 lb

See the recall log

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